Experience Stern | News & Events

The conference brought together marketing leaders and top academics to explore the increasingly complex path-to-purchase, and the customer experience at the pre-purchase, at-purchase and post-purchase phases. Participants connected to learn best practices along the path-to-purchase in measurement, digital, social and mobile, and heard from the experts who are driving the new consumer journey. Steve Frenda, Path to Purchase Institute, and Jeff Swearingen, Frito-Lay, delivered keynote talks.

Excerpt from Huffington Post Italy -- (Translated from Italian with Google Translate) "What are the reasons for this failure? In this short post I argue that one of the main reasons there is the adoption of the so-called consultation, which is the mechanism by which the government discusses the merits of a reform with representatives of the social partners, seeking a staunchly unanimous assent of the same."

Excerpt from Financial Times -- "Paul Volcker was chairman of the Fed from 1979 to 1987. His foe was inflation – the opposite of the high unemployment fought by Ben Bernanke today. But the pressures on the two men from purist academics and interfering politicians are eerily similar. That makes this fine new biography especially timely. William Silber’s theme is the tension between monetary and fiscal policy, between the ascetic central bankers and the wilful politicians, and how one must check the other."

Excerpt from Forbes -- "The biggest change will be the extension of the breadth and scope possible. One of the interesting things at NYU is that, if you look at where start-ups come from, they come from everywhere and every school."

WIN is a Social Networks Summit intended to foster collaboration and to build community.  The purpose of WIN is to bring together leading researchers studying ‘information in networks’ – its distribution, its diffusion, its value, and its influence on social and economic outcomes – in order to lay the foundation for ongoing relationships and to build a lasting multidisciplinary research community.

On September 28th-29th 2012, the NYU C.V. Starr Center for Applied Economics will host a conference to celebrate the 60th anniversary of the publication of Professor William Baumol’s seminal paper “The transactions demand for cash: an inventory theoretic approach."

Excerpt from Bloomberg Businessweek -- "Some statesmen blossom late in life; others bloom early and disappear. Paul Volcker did both. ... William Silber, a financial historian and professor at the Stern School of Business at New York University, has the challenge of fitting this lopsided story—his subject, who turned 85 last month, enjoyed his most fruitful years before age 60—into a coherent narrative. He succeeds admirably in Volcker: The Triumph of Persistence."

Excerpt from The Atlantic Magazine's Quartz -- "The trend towards HFT is part of a broader change on Wall Street, says Joel Hasbrouck, a professor of finance at NYU’s Stern School of Business. It is a move from markets run by a network of New York traders to a global, electronic network with near-perfect information. In the old days, market specialists would often hail from the same family, and friendships and dinners would be rewarded with preference on the floor. Now quotes are much more accessible. 'It’s not that high-frequency trading is very new, it’s that they have speeded up strategies that have been there for a very long time,' Hasbrouck explains. 'The world of high frequency trading is a lot more open.'"

Excerpt from CFO Magazine -- "'Almost everything we know about corporate investment at the micro level is based on evidence from public firms, which number only a few thousand, yet private firms form a substantial part of the U.S. economy,' wrote study co-authors Farre-Mensa; John Asker, associate professor of economics at New York University’s Stern School of Business; and Alexander Ljungqvist, NYU professor of finance and entrepreneurship. The study also found that, on average, stock market–listed companies are 'significantly and substantially less responsive to changes in their investment opportunities, despite their relatively easier access to capital.'"

Excerpt from The Economist -- "Healthcare expenditure in America is growing at a disturbing rate: in 1960 it was just over 5% of GDP, in 2011 almost 18%. By 2105 the number could reach 60%, according to William Baumol of New York University’s Stern School of Business. Incredible? It is simply the result of extrapolating the impact of a phenomenon Mr Baumol has become famous for identifying: 'cost disease'. His new book gives a nuanced diagnosis, offerings both a vision of a high-cost future and a large dose of optimism. The cost disease may be incurable, but it is also survivable—if treated correctly."

New York University Stern School of Business has announced the creation of a Center for Business Analytics headed by Information Systems Professors Vasant Dhar and Anindya Ghose. This new Center will foster collaborative inquiry in the field of Business Analytics across the Stern School, New York University, and the global research community.

Excerpt from Forbes -- "The NYU Entrepreneur Challenge provides $200,000 to be disbursed between new ventures, social entrepreneurs, and technology startups. The challenge began on Monday with the team match and goes through May when the winners are announced. Participants in the past have included Dennis Crowley of Foursquare and Ben Silbermann of Pinterest."

Excerpt from NPR -- "Sinan Aral is a scientist who teaches at New York University's Stern School of Business. He speaks about his specialty, influence and susceptibility in social networks, often. 'Typically in talks I ask people to raise their hand if they follow Ashton Kutcher on Twitter or know who Ashton Kutcher is,' Aral says. 'Everyone raises their hand. I have them put their hands down and then I ask, 'Who in the room has ever done anything Ashton Kutcher asked them to do?' And typically one sheepish person will raise their hand.'"

Excerpt from NPR -- "...they will be followed less by Wall Street and investors because they're not in the Dow."

Excerpt from The Boston Globe -- "A professor of economics and the academic director of the Berkley Center for Entrepreneurship and Innovation at New York University, Baumol argues in "The Cost Disease" that it is inevitable that cost increases in labor- intensive industries will outpace inflation but that they will be offset by productivity gains in manufacturing and agriculture, which ensure "a cornucopia of desirable services and abundant products" in the future."

Do you want to produce short films? If so, please join ProMotion Pictures for the Innocence Project Creative Brief. Maddy deLone, Executive Director of the Innocence Project, Paul Cates, Communications Director of the Innocence Project, and Alan Newton, Exoneree, will share their experiences and vision for the competition. In addition, the ProMotion Pictures board will discuss competition rules and timelines. Reception with light refreshments to follow where attendees are encourages to meet prospective teammates and to share competition ideas. This event is only open to NYU Stern, Tisch Film and ITP students and faculty.

Excerpt from New York Post -- "Health-care costs are huge, and still rising. Based on current trends, in 2105 US health care will consume 62% of our national income. And this is nothing to worry about. How can this be? Relying primarily on simple logic and storytelling, NYU economist William J. Baumol lays out the answer in his new book, “The Cost Disease: Why Computers Get Cheaper and Health Care Doesn’t” (Yale University Press), by making us think about several other paradoxes."

Excerpt from The Daily -- "Arun Sundararajan, a digital strategy professor at New York University’s Stern School of Business, said Kindle sales were probably a low-margin business for Walmart, though the shift had deeper strategy behind it. 'It’s not surprising,' he said. 'Every time Walmart sells a Kindle, it benefits Amazon far more than it benefits Walmart.'"

Excerpt from The New York Times -- "People who feel duped are more angry and less likely to return to the offending company, according to research by Vicki Morwitz, a marketing professor at New York University Stern School of Business who has studied consumer responses to what’s known as drip pricing by airlines and rental car agencies. 'You can’t win over a consumer by misleading a consumer,' she said. 'You’re going to lose by negative word of mouth.'"

Excerpt from Fast Company -- "In Disrupt, Luke Williams writes about the importance of identifying “tension points,” moments when life-as-usual conflicts with the idiosyncrasies of a product or service. The challenge for the designer is to find them, even though people tend not to mention them or even notice them. They show up as patterns: repeated comments and observations, often off-hand. The customer simply accepts them as part of the inherent frustration of the activity."

Excerpt from Forbes -- "Public companies also invest 'in a way that is considerably less responsive to changes in investment opportunities, especially in industries in which stock prices are quite sensitive to earnings news,' write John Asker, associate professor of economics at New York University’s Stern School of Business, Joan Farre-Mensa, assistant professor at Harvard Business School, and Alexander Ljungqvist, NYU professor of finance and entrepreneurship."

Excerpt from The Wall Street Journal -- "Inflation is ancient history to most Americans, like some medieval curse, but the risk of resurgence in a world of fiat currency demands vigilance. Volcker worries that the international financial system is especially vulnerable now, 'when foreign countries own trillions of our dollars, when we are dependent on borrowing still more abroad, and when the whole world counts on the dollar's maintaining its purchasing power.'"

More than 450 aspiring entrepreneurs from NYU’s student, alumni and faculty communities gathered in Paulson Auditorium to hear about this year’s Entrepreneurs Challenge. During the official Kick-Off, attendees received information about NYU Stern’s 14th Annual New Venture Competition and 10th Annual Social Venture Competition – both sponsored by Stern’s Berkley Center for Entrepreneurship & Innovation – and NYU’s 3rd Annual Technology Venture Competition, hosted by Stern’s Berkley Center and NYU’s Innovation Venture Fund.

As part of NYU Stern’s Leadership Series, Jeff Zucker, executive producer of “Katie” and former president & CEO of NBC Universal, will speak with MBA students over breakfast about his career and today’s business landscape.

Excerpt from USA Today -- "Clinton, the U.N. Special Envoy to Haiti, also announced a new partnership with New York University's Stern School of Business and the Center for Investment Facilitation. The effort aims to make it easier to invest in Haiti through the creation of what Clinton called a 'one-stop shop for potential investors.'"