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Fashion on the Frontlines: A Conversation with Professor Thomaï Serdari and Jonathan Kiman (MBA '12), CMO of Burberry

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Date

Location

The Arts Club | 40 Dover Street London, W1S 4NP United Kingdom

Please join Thomaï Serdari, Clinical Associate Professor of Marketing and Director of the MBA Business: Luxury & Retail program at NYU Stern, in conversation with Jonathan Kiman (MBA '12), CMO of Burberry, for an insightful discussion on the current state and future of the fashion industry.

Our esteemed speakers will explore the key forces reshaping the fashion sector -- from the influence of geopolitics to ongoing supply chain disruptions. They will share how fashion brands are navigating an increasingly competitive landscape, and the pivotal role creativity plays in driving recovery and reinvention during times of uncertainty. Professor Serdari will also highlight how the Luxury & Retail MBA program is preparing the next generation of leaders to tackle these challenges, offering innovative solutions to shape the future of fashion.

This event will bring together fashion professionals and enthusiasts alike for an exclusive conversation in one of London's most elegant settings.

Speaker Bios:

Thomaï Serdari, Ph.D. is a strategist in luxury marketing and branding who helps clients launch, grow, and successfully manage luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market. Professor Serdari has been teaching at New York University since 2004 and at Stern since 2012. She developed the core courses for the MBA Business: Luxury & Retail specialization among others and became Academic Director of MBA Business: Luxury & Retail in 2019. She often contributes to Luxury Daily, VOGUE Business, The New York Times, Le Monde and is the editor of the first academic interdisciplinary journal Luxury: History, Culture, Consumption published by Taylor & Francis. She is also the host of POPULUXE, a bi-weekly podcast that explores the desire for luxury through stories told around unique objects.

Jonathan Kiman (MBA '12) is the Chief Marketing Officer of British luxury brand, Burberry. In his role, he is responsible for leading Burberry’s marketing and communications teams, orchestrating efforts across creative content, media, public relations, experiential events, celebrity, influence, and visual merchandising. Prior to joining Burberry, Jonathan worked at Gucci in Milan, where he held a number of senior roles over a 12-year tenure, including Chief Marketing Officer. Earlier, he served as Chief Brand Officer of Versace. In 2024, Jonathan was named to Forbes 50 Entrepreneurial CMOs.