Faculty News

Professor Anindya Ghose shares the benefits of Instagram's new checkout feature for retailers

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Excerpt from CNN -- "'Enabling the entire transaction to occur within the same interface without going outside [the app] may not sound like a big deal, but that's when most of the [traffic] leakage happens,' he said."
Faculty News

In a contributed article, Professor Tensie Whelan highlights the Center for Sustainable Business' research, in partnership with IRI, on sustainability-marketed products

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Excerpt from Corporate Eco Forum blog -- "We found that products marketed as sustainable are driving product and category growth; in fact, that they delivered 50.1% of the growth in the packaged goods market growth from 2013-2018!"
Faculty News

In a contributed article, Professor Michelle Greenwald interviews three entrepreneurs who were recently accepted into Sephora's Accelerate program and highlights the program's takeaways for CMOs

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Excerpt from Forbes -- "The Sephora Accelerate program is what I call a quadruple win. It’s a win for Sephora because it’s great for its brand image to be supporting women-lead start-ups. It’s a win for the start-ups who gain valuable information and relationships that can significantly increase their chances of success. It’s a win for consumers because Sephora is helping bring products, ingredients, packaging and technology to market that are genuinely are better than what’s currently out there."
Faculty News

Professor Justin Kruger's joint research on self-perception, the Dunning-Kruger effect, is included in an article on Jared Kushner and Ivanka Trump

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Excerpt from the The New York Times -- "As political actors, the couple are living exemplars of the Dunning-Kruger effect, a psychological phenomenon which leads incompetent people to overestimate their ability because they can’t grasp how much they don’t know."
Faculty News

In a contributed article, Professor Anika Sharma emphasizes the growing importance of customer experiences for brands as more consumers opt out of sharing their data with marketers

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Excerpt from Ad Age India -- "With the trend of potential consumers opting out of ‘tracking’ and wanting control over their own data, where does that leave brands that want to target existing and potential consumers? What is the answer to users opting out? In my mind, the answer is two-fold: relevance and absolutely stellar Customer Experience or CX."
Faculty News

In a live interview, Professor Haran Segram outlines how he believes Lyft should use its IPO funding

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Excerpt from Bloomberg -- "CapEx is the most important thing for them... their major focus is going to be towards future technology; they're building driver hubs to facilitate for the drivers. So if they build a good relationship with the employees, that will serve them well. That will differentiate from Uber or Grab in Asia."
Faculty News

Professor Jonathan Haidt's co-authored book, "The Coddling of the American Mind," is referenced in an article on the college admissions scandal

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Excerpt from Fast Company -- "These authors argue that given economic prospects are less certain because of stagnating wages, automation and globalization, wealthier parents tend to be particularly concerned about the future economic opportunities for their children."
Faculty News

Professor Robert Seamans shares his views on presidential candidate Andrew Yang's proposal for Universal Basic Income (UBI)

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Excerpt from ThinkProgress -- "'What happens if Amazon goes bust, then how do you find UBI?' Seamans said. 'What happens if Amazon reorganizes? What happens if Amazon moves to different country? There’s so many things that could go wrong it doesn’t seem feasible.'"
Faculty News

Professor Allen Adamson discusses how brands can weather the next recession

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Excerpt from ANA -- "'You have to make sure you're in fighting shape,' says Allen Adamson, co-founder of Metaforce and adjunct professor of marketing at the NYU Stern School of Business. 'But you also have to plan how to weather the storm.'"
Faculty News

In an interview, Professor Vasant Dhar discusses the challenges presented by integrating AI into transportation and finance

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Excerpt from Bloomberg -- (23:25) "In finance, as strange as it may sound, [integrating AI] is an easier problem than automated cars and autopilot in cockpits, where the consequences of error are really large. In finance, you can actually look at the distributions... you have to have expectations about how often the machine will be wrong."
Faculty News

Professor Thomas Philippon and PhD student Germán Gutiérrez's joint research examining the performance of the nation's most valuable companies is referenced

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Excerpt from Financial Times -- "Another alternative is to look at the most valuable 20 companies in the US economy, and the most valuable four in each of 60 or so different sectors, whether or not they are digital and whether or not they are highly productive. This is the approach taken by Germán Gutiérrez and Thomas Philippon, economists at New York University, in a new working paper."
Faculty News

In an in-depth interview, Professor Melissa Schilling shares takeaways from the lives of serial breakthrough innovators, from her book, "Quirky"

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Excerpt from NPR -- "While Schilling viewed the incredible accomplishments of the likes of Albert Einstein, Marie Curie, Steve Jobs, Elon Musk, Dean Kamen and others with awe and wonder, there was also something liberating about their unconventional and often isolated lives. '[It was] the idea that you don’t have to be super social to be a very successful person and that you should really just embrace who you are and enjoy being that person,' she said."
Faculty News

In an op-ed, Professor Amy Webb underscores the importance of collaboration between tech companies and policymakers to establish best practices in connection with AI

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Excerpt from Politico -- "In order for regulations to be effective, they have to be specific. But AI is progressing so fast that any regulations created in 2019 would be outdated by the time they went into effect. Instead, the U.S. should lead the way by founding a Global Alliance on Intelligence Augmentation — an international body dedicated to collaborate and set best practices for AI that would include researchers, sociologists, economists, game theorists, futurists and political scientists from across the world. China, too, should have a seat at the table."
Faculty News

Senior Research Scholar Steven Altman is quoted in a feature article on his joint research with Professor Pankaj Ghemawat and Associate Research Scholar Phillip Bastian

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Excerpt from Logistik Heute -- (Translated from German using Google Translate) "'Despite the recent progress in globalization, the world is still less interconnected than most people think,' said Steven A. Altman, one of the authors of the study and senior research scholar at New York University's Stern School of Business. 'This is important because people who overestimate the extent of international networking tend to have greater concerns about potential negative impacts.'"
School News

The launch of the Center for Sustainable Business' Sustainable Share Index is spotlighted

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Excerpt from MetroMBA -- "The Center for Sustainable Business at NYU’s Stern School of Business recently released new findings from its Sustainable Share Index, an analysis of consumer’s purchases of products and business marketed as sustainable."
Faculty News

In a podcast interview, Professor Tensie Whelan explains how companies are implementing the Center for Sustainable Business' Return on Sustainability Investment methodology

Excerpt from GreenBiz -- (18:25) "We've had really significant uptake. We've been working with the automotive sector, Aston Martin, GM, VW. We are now starting an initiative with the apparel sector, which includes Reformation and Eileen Fischer. We've been working with Mars; we've been working with Pfizer. So a series of different companies have begun to use ROSI as a tool to better understand where value is being created in their sustainability initiatives to then be able to scale up those initiatives and really deliver shared value back to the company and to society."
Business and Policy Leader Events

Ethical Systems Hosts Second Biennial Conference

Jonathan Haidt
Ethical Systems, housed in NYU Stern's Business and Society Program, hosted its second biennial Ethics by Design conference, “Managing Organizations in an Era of Anxiety, Polarization & Disruption,” bringing together researchers and practitioners to discuss present-day challenges for running ethical organizations.
Faculty News

Professor Kristen Sosulski offers advice for hiring managers looking to attract top data scientists

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Excerpt from TechRepublic -- "Hiring managers should be realistic about the type of skills really needed for the position, Sosulski said. For example, if you want your data scientist giving presentations, then strong information visualization and communication skills are necessary, she added. If you are hiring only one data scientist, then you may want to consider a more senior position with skills in programming, machine learning, data modeling, data architecture, and statistics."
Faculty News

In a contributed article, Professor Michelle Greenwald shares how memes help and hurt brands

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Excerpt from Forbes -- "Memes are unpredictable to build a marketing plan around. You can never tell which will take off, the issue they relate to can be fleeting and they're hard to control. Brands sometimes find themselves at the center of viral memes, whether intentional or not."
School News

In an op-ed, Paul Barrett, Deputy Director of the Center for Business and Human Rights, highlights the Center's new research and recommendations for combating disinformation on social media

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Excerpt from WIRED -- "The NYU report focuses on domestically generated disinformation, noting that far more false and divisive online content is produced domestically than comes from abroad. We bring this problem on ourselves—and the platforms need to do more to address it."
Faculty News

Professor Haran Segram offers insights on choosing a mortgage calculator

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Excerpt from Apartment Therapy -- "Coming in second is personal finance site Nerdwallet‘s calculator. Haran Segram, an assistant professor of finance at New York University’s Stern School of Business, especially likes its user-friendly interface and that it allows users to compare rates and contact lenders."
Research Center Events

Business & Society Program Hosts Dialogue on Andy Warhol

Amy Whitaker and Blake Gopnik
NYU Stern's Business and Society Program hosted Blake Gopnik, art critic and author of a forthcoming Andy Warhol biography, and Amy Whitaker, assistant professor in arts administration at NYU Steinhardt, for the first event in a new series bringing together business and the arts at NYU Stern. The dialogue, entitled,“Stern Meets Warhol,” explored the life and work of Andy Warhol as both an artist and a businessperson.
Research Center Events

Executive Education Short Course: Decision Modeling in Business Analytics

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This course teaches participants to harness the full potential of large quantities of data to make more informed decisions at all levels of their organizations.
Faculty News

Professor Arun Sundararajan is quoted in an article on the sharing economy and innovation in financial services

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Excerpt from AltFi -- "According to Arun Sundararajan, Professor at New York University’s Stern School of Business, 'The era in which the majority of the workforce provides labor and talent in exchange for a predictable salary is passing.'"
Faculty News

Professor Jonathan Haidt shares his outlook on the future of political discourse in the US

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Excerpt from The New York Times -- "The reasons for my pessimism are that 1) social media gets ever more effective at drowning us in outrage; 2) overall trust in institutions continues to decline, which makes it seem ever more urgent that 'our' side take total control; 3) the younger generations have not seen effective political institutions or norms during their lives, and also seem less adept at handling political disagreements; and 4) the norms of campus regarding call-out culture seem to be spreading quickly into business and many other institutions."

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