Faculty News

In a contributed article, Professor Anika Sharma examines the future of digital assistant devices

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Excerpt from Ad Age India -- "As our digital and non-worlds continue to blend, we will need to be conscious of designing for an inclusive world. This is extremely important from both, a business perspective as well as a consumer perspective. The discussion has only just begun."
Faculty News

Professor Arun Sundararajan underscores the importance of Lyft drivers' satisfaction for the brand's long-term success

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Excerpt from CNN -- "'The driver is the face of the brand,' he said. 'The entire experience is controlled by the person whose car you get into -- if they're projecting, "I'm underpaid and unhappy," that's not going to be a good experience.'"
Faculty News

In a contributed article, Professor Allen Adamson interviews marketing executives from the 2019 AMA New York Marketing Hall of Fame about their success secrets

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Excerpt from Forbes -- "The best marketers have not only figured out what it takes to stay relevant, they are motivated by the challenge. It was about this topic that I had the privilege of talking to Wendy Clark, CEO of DDB, Ann Lewnes, Executive Vice President and Chief Marketing Officer of Adobe, and Keith Weed, Chief Marketing and Communications Officer of Unilever, who will be inducted at an event on April 16 in New York into the 2019 AMA New York Marketing Hall of Fame."
Faculty News

In a live interview, Professor Scott Galloway explains why he believes Lyft is overvalued

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Excerpt from Fox Business -- "'What Lyft and Uber are right now is an incredible transfer of wealth from drivers to riders,' he said. 'I would argue that these companies have figured out the ultimate ninja move to kick the middle class in the groin by saying, "with 4,100 employees and our investors, we're going to split $25 billion and the 1.4 million drivers get between $8-$15 bucks an hour in flexibility."'"
School News

Professors Paul Hardart and Batia Wiesenfeld discuss the future of Warner Bros. Theatre Ventures amid the company's acquisition by AT&T

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Excerpt from Forbes -- "'In particular, AT&T is finding itself short on leadership for Time Warner (in part because of losses due to leaders’ misconduct and subsequent resignations) and struggling to integrate very different corporate cultures, which is likely to encourage them to spin off businesses that are less likely strategically valuable to the combined entity,' explained NYU Stern professor Batia Wiesenfeld. ... 'My sense is that AT&T will not likely disrupt Warner Bros. Theatre Ventures at this point,' opined NYU Stern professor Paul Hardart."
Faculty News

Lord Mervyn King shares his views on a no-deal Brexit

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Excerpt from Bloomberg -- "'My own personal preference would be to go back to Europe and say, "we have a clear strategy, which is we want to leave without a deal, but we would like to take six months to complete the preparations to avoid the dislocation,"' King said. 'It depends on how far the preparations have got, and the government hasn’t been as explicit about that as they might.'"
School News

In a video interview, Senior Scholar of Marketing and Corporate Outreach Randi Kronthal-Sacco explains the Center for Sustainable Business' research findings on sustainability-marketed products, in partnership with IRI

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Excerpt from Retail Leader -- "The data is in and products with sustainable attributes are driving a disproportionate percentage of growth. IRI teamed with NYU’s Stern Center for Sustainable Business to understand why products with sustainability attributes driving superior growth rates."
School News

The Center for Business and Human Rights' research on social networks and disinformation is referenced

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Excerpt from Gizmodo -- "While the major social networks have taken 'some steps' to counteract the spread of disinformation, a recent report from the NYU Stern Center for Business and Human Rights concluded that Facebook and, in particular, YouTube continue to employ 'a piecemeal approach' to the problem."
Faculty News

Professor Paul Romer's talk at the Korea Chamber of Commerce and Industry in central Seoul is featured

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Excerpt from the Korea JoongAng Daily -- "'Minimum wages, we know, can lead to a reduction in demand for workers and then to a pool of workers who are not connected to the labor force,' Romer said on Wednesday in response to a question on his thoughts on the Moon Jae-in government’s income-led growth policy and the minimum wage increases."
Faculty News

Professor Thomaï Serdari is quoted in a story about multi-family marketing

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Excerpt from Multi-Housing News -- “'In your downtime, you’ve decided to spend 20 minutes on Instagram and you’re actually curious to see what’s on the market,' she said, comparing that to routine habits such as checking a bank account, when someone may be more annoyed at seeing ads cropping up."
Faculty News

Professor Arun Sundararajan is interviewed about how Lyft and Uber driver protests will impact the companies

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Excerpt from Fast Company -- "'If enough drivers participate, they will have an impact,' says NYU business professor Arun Sundararajan, who is generally bullish on the prospects for Uber, Lyft and other 'gig-economy' companies. 'Worker protests by Uber and Lyft drivers get far more attention than any other labor action in the world right now.'"
Faculty News

Professor Richard Sylla is interviewed about the next economic recession

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Excerpt from Vox -- "In fact, recessions used to happen a lot more often than they do now, explained Richard Sylla, professor emeritus of economics at New York University, and since the late 20th century, expansions have become longer. The reason is that 'we’re much less of an industrial economy,' Sylla said."
School News

Professor Lawrence White is comments on buying a home in New York City

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Excerpt from Forbes -- "'This is an expensive area, there’s no question,' White said. 'That does make the home-buying process a bit more frustrating and a bit more difficult, but not as difficult as that 18-year number would indicate.'"
Faculty News

Professor Robert Seamans is interviewed about the ethical challenges AI presents for business

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Excerpt from Forbes -- "'There’s a lot of misinformation out there,' Seamans says. 'The narrative that AI is coming to take your jobs is way overplayed.'"
Faculty News

In a live interview, Professor Petra Moser discusses her research on copyright law and innovation

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Excerpt from Freakonomics Radio -- "Having basic copyright protection is important for two reasons. The first one is that it gives people an incentive to produce better work, but then the other one is if you actually make art something that people can make money off, you also change the type of person who can become an artist."
Faculty News

Professor Lawrence White shares insights on Charter Spectrum's negotiations with the New York State Public Service Commission

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Excerpt from City and State NY-- "Achieving a better-specified expansion of service does appear to be the best outcome. It is unrealistic to expect another company to take over Charter's operations. That is the 'nuclear option.' Any serious effort by the PSC to try to make this happen would lead to years of litigation."
Faculty News

In a podcast interview, Professor Haran Segram comments on Lyft's valuation

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Excerpt from Zacks Investment Research Podcast -- "I think Lyft should be treated as a platform company... I tend to use enterprise value to revenue to value these companies. Enterprise value is market value of equity plus market value of debt minus cash. ... When you think about platform companies such as Facebook, Airbnb, Uber or Lyft, they tend to trade between 7 and 10x of the revenues."
Faculty News

In a podcast interview, Professor Dolly Chugh shares her views on combating unconscious bias, from her book, "The Person You Mean to Be"

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Excerpt from 10% Happier Podcast -- (14:50) "The problem is, the definition a lot of us are using for good person, and this is why it's such a tight corner, is binary. It's you're a good person or you're not; you're racist or you're not; you're sexist or not, and there's no room for growth, there's no room for mistakes. What I'm trying to offer is a different way of thinking about our identities, which is being a good-ish person."
Faculty News

In a podcast interview, Professor Haran Segram explains how he calculates Lyft's valuation

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Excerpt from Bloomberg -- (7:30) "Investors are paying for the future rather than for the current state of affairs for this company."
Business and Policy Leader Events

Author Lecture Series: Paul Daugherty and Arun Sundararajan

Paul Daugherty, book cover of "Human + Machine" and Arun Sundararajan
On March 27, Paul Daugherty, chief technology & innovation officer, Accenture, will discuss his new book, Human + Machine: Reimagining Work in the Age of AI, with Professor Arun Sundararajan.
Faculty News

Professor Hans Taparia is interviewed about McDonald's plans to implement artificial intelligence

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Excerpt from Crunchbase News -- "'This is not signifying product innovation,' he told Crunchbase News, saying that the company is looking for tools to increase sales, but not change health of the offerings."
Faculty News

In a contributed article, Professor Allen Adamson discusses why he believes Apple's shift from hardware to the entertainment business will be successful

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Excerpt from Forbes -- "[Apple] is, by nature, an intensely creatively-driven organization. Often, when companies try to shift ahead, no matter how good the new strategy might be, they don’t have the right DNA to nurture it and make it work. Apple thrives on creative enterprise. This not only differentiates it within the technology space, but gives it an incredible launching pad to enable it to succeed in the category of content creation."
Faculty News

Professor Guthrie Collin highlights the value of Anheuser-Busch InBev's acquisition of RateBeer

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Excerpt from VinePair -- "'Both acquisitions provide the acquirers with data generated by passionate, influential ‘heavy user’ communities dedicated to providing unbiased and crowd-sourced reviews and commentary on the acquirer’s key segment,' Collin writes VinePair."
Faculty News

Professor Edward Altman is quoted in an article on the next economic crisis

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Excerpt from Business Insider -- "'Impact of the crisis will depend on the level of debt. Debt levels in US are twice as much as it was just before 2008 crisis. Default rate when it rises it will rise against a lot more debt than ever before,' Altman told Business Insider in an interview in February."
Faculty News

In an in-depth interview, Professor Arun Sundararajan shares his views on the gig economy and the future of work

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Excerpt from NPR -- "All of this means, Sundararajan says, 'we're going to see full-time employment remain resilient, even though there are more efficient ways of organizing economic activity.' He believes work done through gig platforms can be more efficient than work done in a traditional company — and that will spell the company's doom."

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