Faculty News
Professor Adam Brandenburger's co-authored book, "Co-Opetition," is referenced
—
Excerpt from Forbes -- "Professors Adam Brandenburger and Barry Nalebuff, authors of Co-opetition, call for a new mindset rooted in cooperative game theory. In their view, firms are interdependent, and can work together to generate new value, increasing the pie."
Read more
Read more