Faculty News

Professor Al Lieberman is interviewed about Taylor Swift's influence on voter registration

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Excerpt from CBC -- (1:35) "The fact that she hasn't been known to do it before is probably the most critical because it's a surprise."
Faculty News

In an in-depth interview, Professor Kristen Sosulski shares her top tips for data visualization, from her book, "Data Visualization Made Simple"

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Excerpt from SuperDataScience -- "As you understand and develop a data understanding or understanding of your data and you start asking better questions of your data, as you query it, as you choose to select different display types, as you choose to either aggregate or disaggregate your data, right? Are you going to show every point on a map or are you going to fill in just more geographic regions? Does that tell your story better? Dealing with the amount of data or density of your data is also very important. What level of grain are you going to show?"
Faculty News

Professor Vasant Dhar emphasizes the need for AI initiatives to be incorporated into business strategy at the CxO level, beyond the CTO

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Excerpt from Markets Media -- "'The most important thing is CxO-level involvement to link business thinking to AI instead of leaving it all to the CTO or business units to make it happen,' Dhar told Markets Media. 'Some of this requires harnessing the brains, skills, and experiences of the employees to define the potential projects they could be doing. The job of the CEO is to prioritize these potential initiatives.'"
Faculty News

Professor Pankaj Ghemawat's work on intellectual property in China is referenced

Excerpt from the Epoch Times -- (translated from Chinese using Google Translate) "American economists Thomas Hout and Pankaj Ghemawat also investigated intellectual property issues in foreign companies in China, and the paper was published in the Harvard Business Review. 'Executives working in multinational companies in China privately admit that there is usually no benefit in filing a formal complaint or filing a lawsuit against compulsory technology transfer (in China),' they wrote."
Faculty News

Professor Thomaï Serdari shares her views on Michael Kors' acquisition of Versace

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Excerpt from Knowledge@Wharton -- (4:30) "...For Versace, is that any company of that size and heritage, because they have been in the market for so long, is always concerned about succession... Every family business is always thinking about succession and thinking that in the long term they may be losing out because they stayed too focused on this very narrow strategy. It was time for them to think how they are going to grow and expand and perhaps secure a future for the company for a much longer run."
Faculty News

Professor Irving Schenkler explains why changes to the Toys R Us brand might alienate its customers

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Excerpt from The Washington Post -- "'This is a company that’s really predicated on emotion, pleasure, memory,' Schenkler said. 'Things that create a dissonance, psychologically, that can affect buying patterns. You can always just go to Amazon now.'"
Faculty News

Paul Romer is awarded the 2018 Nobel Prize in economics for integrating technological innovations into long-run macroeconomic analysis

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Excerpt from The New York Times -- "'It isn’t just that we exchange mutton for port,' Professor Romer said of the benefits of international trade. 'Probably the most important part of globalization is the sharing of knowledge that billions of people can all pursue in parallel.'"
Faculty News

Professor Jonathan Haidt's co-authored book, "The Coddling of the American Mind," is reviewed

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Excerpt from City Journal -- "Originating as a provocative Atlantic article, the book is no screed but rather a work of cultural criticism and social science, managing to do what few books on the culture wars achieve—persuade without alienating."
Faculty News

Professor Tülin Erdem is featured in a video interview about La Croix's use of the term "natural" in its marketing as the company faces a lawsuit over its ingredients

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Excerpt from NBC News -- "If you just say natural without any explanation, it may mean so many different things. It's not... a meaningful concept."
Faculty News

Professor Al Lieberman's comments on celebrity marketing during a panel discussion at Advertising Week are highlighted

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Excerpt from PR Week -- "'You wouldn’t buy a million-dollar house without doing some research,' he said. 'You have to do your due diligence and see if there are any skeletons in closet, whether it’s alcohol, drug abuse, or perhaps domestic violence. These are things you want to look into.'"
Faculty News

Professor Ruth Stevens comments on Maker Village's power to launch new startups in India

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Excerpt from India.com -- "'At a time when Maker Village is showing competence on par with successful international startups across the globe, an effective marketing strategy can take it to another level of proficiency,' said Prof Ruth P Stevens, Adjunct professor with Columbia University, NYU Stern University and IIM Bangalore."
Faculty News

Research by Professor Lawrence White and "Restoring Financial Stability," co-edited by Professors Viral Acharya and Matthew Richardson, with contributions from Professor White, is referenced

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Excerpt from Livemint -- "Another model proposed to prevent rating shopping came from White’s colleagues Viral Acharya and Matthew Richardson. In their book soon after the 2008 financial crisis, Restoring Financial Stability: How to Repair a Failed System, they suggested regulators create a centralized clearing platform for rating agencies."
Faculty News

Professor Susan Stehlik offers insights on the effectiveness of office polygraph tests

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Excerpt from BBC Capital -- "Susan Stehlik is a professor of management communication at New York University. She likens office polygraphs to a ‘stress test’ for young applicants she observed as an independent consultant for a major hedge fund. 'They’d say to a student, with four or five senior people in the room, give me the square root of 563,000,' she says. She says their rationale was: 'Well, if you’re going to be a trader, you need to know numbers.'"
Faculty News

In a contributed article, Professor Michelle Greenwald examines the growth of podcasts and their effectiveness as a marketing vehicle

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Excerpt from Forbes -- "For those brands that have not already jumped in, it might be worth a try. The content needs to add value to consumers' lives or it won't be worth their time to listen. If the content does add value and engage the target, a branded podcast can be a real win."
 
Faculty News

Professor Adam Alter explains why many brands are publishing their own print magazines to connect with customers and establish a brand identity

Excerpt from Adweek -- "'Today, the quickest way to establish your brand is often by sharing content, by producing stand-alone content in the form of blog posts and images that are curated to showcase your brand, so it appeals to the consumers you’re targeting,' Alter said. A successful brand magazine, he said, could bring in advertising dollars and attract new subscribers to mailing lists. Once a company has that email, it could be used for promotional purposes and notifications about new product launches."
Faculty News

Professor Arun Sundararajan's book, "The Sharing Economy," is spotlighted

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Excerpt from Coinspeaker -- "'I came across Arun Sundararajan’s brilliant book called 'The Sharing Economy' discussing the end of traditional employment and the rise of crowd-based capitalism. It introduced how blockchain can open up new possibilities for reshaping the way we think about transparency, security, and ownership.'"
 
Faculty News

Stern's course offerings in Fintech, taught by Professors Sabrina Howell and David Yermack, are highlighted in an article on blockchain at US universities

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Excerpt from CoinDesk -- "New York University was one of the first schools to offer a blockchain related course. Since 2014, professors David Yermack and Geoffrey Miller have offered the 'Digital Currency, Blockchains and the Future of Financial Services' course, which focuses on 'the emerging role of digital currencies and blockchains in money, banking, and the real economy.' The Stern Business School’s 'Applications in Entrepreneurial Finance: Fintech', taught by Sabrina T. Howell, sheds light on the the financing dynamic of new blockchain ventures."
Faculty News

Professor Aswath Damodaran's book, "The Little Book of Valuation," is featured

Excerpt from GuruFocus -- "Damodaran wrote that too many investors think valuing an asset is too complex and complicated to master; as a result, they leave valuation to others, or simply ignore it. Yet, he argues, 'I believe that valuation, at its core, is simple, and anyone who is willing to spend time collecting and analyzing information can do it.'"
 
Faculty News

Professor Priya Raghubir is interviewed about the controversy around Fridababy’s advertising campaign for its product, the Momwasher

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Excerpt from Vox -- "'My first thought was, "Seriously? In this day and age? A person cannot say vagina without it being a bad word?" I thought we’d gotten over that with the Vagina Monologues, but we clearly haven’t,' Priya Raghubir, a professor of marketing at the NYU Stern School of Business, says of the Momwasher controversy."
Faculty News

Professor Batia Wiesenfeld is interviewed on the value of reframing one's thinking to find meaning at work, drawing from her research on role integration

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Excerpt from Fast Company -- "Wiesenfeld, who studies how people adapt to challenges in organizational life, explains that recognizing your true overarching goal gives your actions meaning, and 'people who are thinking in terms of meaning are more cognitively flexible and adapt better.'"
Faculty News

Professor Panos Ipeirotis is recognized as one of "45 under 45" Greek scientists producing the highest-impact publications worldwide

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Excerpt from Kathimerini -- (Translated from Greek using Google Translate) "Forty-five Greek scientists born from 1974 onwards have published papers with an influence on the top 0.1% of world science. Can we learn something if we look at where they are, where they are trained, what they are doing? Thirty-seven were born and/or grew up in Greece. Six have become members of the faculty here.... Out of the 40 who are abroad, 19 are in the US, seven in Great Britain. Most executives are top universities or research institutes."
Faculty News

Professor John Horton's joint research on reputation inflation is included in a story on Amazon’s new 4-star store and online ratings

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Excerpt from Forbes -- "'On Uber and Lyft, it is widely known that anything less than 5 stars is considered "bad" feedback,' declared an academic paper released earlier this year by New York University's Stern School of Business. '…Nearly 90% of UberX Chicago trips in early 2017 had a perfect 5-star rating.'"
Faculty News

On the first episode of Pivot, a new podcast with Recode, Professor Scott Galloway predicts a potential acquisition of Snap Inc.

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Excerpt from Recode -- "'Snap needs something,' he said. 'I believe this company is going out of business ... Snap will not be an independent company by the end of 2019.'"
Faculty News

Professor Nouriel Roubini shares his views on why he believes the economy will experience a sharp economic slowdown and likely recession by 2020

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Excerpt from Fox Business -- "'I do expect a sharp economic slowdown and the likelihood of a recession by 2020,' said Roubini during an interview with FOX Business’ Maria Bartiromo. Because of an impending decrease in fiscal stimulus, this financial drag will get 'bigger and bigger' by 2025, he warned."
Faculty News

Professor Thomas Pugel explains how tariffs on Chinese goods are passed on to consumers

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Excerpt from Bloomberg Businessweek -- "Says Pugel: 'If U.S. buyers are desperate to get a Chinese product, the price in the U.S. is going to go up.'"

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