Faculty News
Professor Adam Alter's book, "Irresistible," is referenced in a feature story on the benefits of using an old-fashioned alarm clock
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Excerpt from the Financial Times -- "As marketing and psychology professor Adam Alter argues in Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, the tech companies use an army of thousands to design the “sticky” features on a phone. To attempt to fight that army alone is a fool’s errand."
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