Faculty News

Professor Priya Raghubir explains how West Elm has differentiated itself as a brand with a focus on community

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Excerpt from Vox -- "'The importance of a brand that engages with community is particularly important to the younger demographic that West Elm targets,' she says. 'One of the critical differentiators between West Elm and its competitors is that its position does not rely on price points (like Ikea), or design (like its sibling Williams-Sonoma), or only on customer service, but on engaging with a larger community.'"
Faculty News

Professor Aswath Damodaran weighs in on Alibaba's leadership transition structure and the implications for investors

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Excerpt from Yahoo Finance -- "Damodaran told Yahoo Finance that he doesn’t think the smooth succession is because of Alibaba’s decision to adopt the partnership, 'it’s because they’re doing well. ...Dictatorships work smoothly if everything is going well. It’s only when things start to come apart that you realize the weakness of this process.'"
Faculty News

"The Person You Mean to Be," by Professor Dolly Chugh and "The Coddling of the American Mind," co-authored by Professor Jonathan Haidt are highlighted as finalists in the Next Big Idea Club

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Excerpt from Heleo -- "The new season of the Next Big Idea Club is just around the corner, when curators Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink choose the two books that will be read by the club’s thousands of members around the world. Before making the official announcement, the curators are sharing the six finalists under consideration."
 
Faculty News

Professor Paul Romer, winner of the 2018 Nobel Memorial Prize in Economics Sciences, is interviewed about his work on economic growth

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Excerpt from BBC -- "...Ideas are very unique in the sense that when one person discovers an idea, everybody can use it. So the more people you have trying to discover things, the more ideas everybody is going to have and the faster the rate that they are going to accumulate. So what finally emerged was a connection between globalization, taking our economic connections and extending them throughout the whole world, a connection between globalization and faster growth."
Faculty News

Professor Nicholas Economides discusses the implications of CVS and Aetna's merger

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Excerpt from Bloomberg -- (1:19) "I wanted to note that the Department of Justice doesn't have any problem with this vertical merger but it did have a problem with AT&T - Time Warner merger so i don't quite understand how it can be consistent to intervene in one vertical merger and not intervene in others..."
Faculty News

Professor Jonathan Haidt's co-authored book, "The Coddling of the American Mind," is reviewed

Excerpt from National Review -- "The problem, according to Lukianoff and Haidt, is that the university’s commitment to truth is steadily yielding to a commitment to social justice. When some assertion about the way the world works conflicts with the reigning political beliefs, Coddling shows, it is increasingly, dangerously common for the offending views to be censored or shouted down rather than refuted with better evidence and sturdier logic."
Faculty News

Professor Thomaï Serdari offers her perspective on how cocktails can be positioned as part of luxury experiences by brands

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Excerpt from The Cocktail Lovers Magazine -- "Luxury in its purest form is a good company with heritage and pure product that delivers quality -- that's the same in any industry. These true luxury companies are very much consumer or service experience driven and want to maintain very high quality product."
 
Faculty News

Professor Herbert Kleinberger comments on Sears' bankruptcy filing

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Excerpt from Axios -- "'It's a little standoff going on here between him and debt-holders trying to figure out who's gonna blink first,' said Herb Kleinberger, a professor at NYU's Stern School of Business."
Faculty News

Professor Roy Smith discusses how compensation structures in investment banking have changed

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Excerpt from the Financial Times -- "'Compensation in the old investment banking partnerships was based on low salaries with no guarantees, but a healthy bonus for individuals who were seen to be pulling their own weight,' he says."
Faculty News

Professor Lawrence White comments on Manhattan’s real estate market

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Excerpt from the Financial Times -- "'Following the changes, buyers have much less incentive now to buy a larger, more expensive home,' says Professor Lawrence White, an economist at NYU."
Faculty News

Professor Al Lieberman is interviewed about Taylor Swift's influence on voter registration

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Excerpt from CBC -- (1:35) "The fact that she hasn't been known to do it before is probably the most critical because it's a surprise."
Faculty News

In an in-depth interview, Professor Kristen Sosulski shares her top tips for data visualization, from her book, "Data Visualization Made Simple"

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Excerpt from SuperDataScience -- "As you understand and develop a data understanding or understanding of your data and you start asking better questions of your data, as you query it, as you choose to select different display types, as you choose to either aggregate or disaggregate your data, right? Are you going to show every point on a map or are you going to fill in just more geographic regions? Does that tell your story better? Dealing with the amount of data or density of your data is also very important. What level of grain are you going to show?"
Faculty News

Professor Vasant Dhar emphasizes the need for AI initiatives to be incorporated into business strategy at the CxO level, beyond the CTO

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Excerpt from Markets Media -- "'The most important thing is CxO-level involvement to link business thinking to AI instead of leaving it all to the CTO or business units to make it happen,' Dhar told Markets Media. 'Some of this requires harnessing the brains, skills, and experiences of the employees to define the potential projects they could be doing. The job of the CEO is to prioritize these potential initiatives.'"
Faculty News

Professor Pankaj Ghemawat's work on intellectual property in China is referenced

Excerpt from the Epoch Times -- (translated from Chinese using Google Translate) "American economists Thomas Hout and Pankaj Ghemawat also investigated intellectual property issues in foreign companies in China, and the paper was published in the Harvard Business Review. 'Executives working in multinational companies in China privately admit that there is usually no benefit in filing a formal complaint or filing a lawsuit against compulsory technology transfer (in China),' they wrote."
Faculty News

Professor Thomaï Serdari shares her views on Michael Kors' acquisition of Versace

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Excerpt from Knowledge@Wharton -- (4:30) "...For Versace, is that any company of that size and heritage, because they have been in the market for so long, is always concerned about succession... Every family business is always thinking about succession and thinking that in the long term they may be losing out because they stayed too focused on this very narrow strategy. It was time for them to think how they are going to grow and expand and perhaps secure a future for the company for a much longer run."
Faculty News

Professor Irving Schenkler explains why changes to the Toys R Us brand might alienate its customers

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Excerpt from The Washington Post -- "'This is a company that’s really predicated on emotion, pleasure, memory,' Schenkler said. 'Things that create a dissonance, psychologically, that can affect buying patterns. You can always just go to Amazon now.'"
Faculty News

Paul Romer is awarded the 2018 Nobel Prize in economics for integrating technological innovations into long-run macroeconomic analysis

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Excerpt from The New York Times -- "'It isn’t just that we exchange mutton for port,' Professor Romer said of the benefits of international trade. 'Probably the most important part of globalization is the sharing of knowledge that billions of people can all pursue in parallel.'"
Faculty News

Professor Jonathan Haidt's co-authored book, "The Coddling of the American Mind," is reviewed

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Excerpt from City Journal -- "Originating as a provocative Atlantic article, the book is no screed but rather a work of cultural criticism and social science, managing to do what few books on the culture wars achieve—persuade without alienating."
Faculty News

Professor Tülin Erdem is featured in a video interview about La Croix's use of the term "natural" in its marketing as the company faces a lawsuit over its ingredients

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Excerpt from NBC News -- "If you just say natural without any explanation, it may mean so many different things. It's not... a meaningful concept."
Faculty News

Professor Al Lieberman's comments on celebrity marketing during a panel discussion at Advertising Week are highlighted

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Excerpt from PR Week -- "'You wouldn’t buy a million-dollar house without doing some research,' he said. 'You have to do your due diligence and see if there are any skeletons in closet, whether it’s alcohol, drug abuse, or perhaps domestic violence. These are things you want to look into.'"
Faculty News

Professor Ruth Stevens comments on Maker Village's power to launch new startups in India

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Excerpt from India.com -- "'At a time when Maker Village is showing competence on par with successful international startups across the globe, an effective marketing strategy can take it to another level of proficiency,' said Prof Ruth P Stevens, Adjunct professor with Columbia University, NYU Stern University and IIM Bangalore."
Faculty News

Research by Professor Lawrence White and "Restoring Financial Stability," co-edited by Professors Viral Acharya and Matthew Richardson, with contributions from Professor White, is referenced

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Excerpt from Livemint -- "Another model proposed to prevent rating shopping came from White’s colleagues Viral Acharya and Matthew Richardson. In their book soon after the 2008 financial crisis, Restoring Financial Stability: How to Repair a Failed System, they suggested regulators create a centralized clearing platform for rating agencies."
Faculty News

Professor Susan Stehlik offers insights on the effectiveness of office polygraph tests

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Excerpt from BBC Capital -- "Susan Stehlik is a professor of management communication at New York University. She likens office polygraphs to a ‘stress test’ for young applicants she observed as an independent consultant for a major hedge fund. 'They’d say to a student, with four or five senior people in the room, give me the square root of 563,000,' she says. She says their rationale was: 'Well, if you’re going to be a trader, you need to know numbers.'"
Faculty News

In a contributed article, Professor Michelle Greenwald examines the growth of podcasts and their effectiveness as a marketing vehicle

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Excerpt from Forbes -- "For those brands that have not already jumped in, it might be worth a try. The content needs to add value to consumers' lives or it won't be worth their time to listen. If the content does add value and engage the target, a branded podcast can be a real win."
 
Faculty News

Professor Adam Alter explains why many brands are publishing their own print magazines to connect with customers and establish a brand identity

Excerpt from Adweek -- "'Today, the quickest way to establish your brand is often by sharing content, by producing stand-alone content in the form of blog posts and images that are curated to showcase your brand, so it appeals to the consumers you’re targeting,' Alter said. A successful brand magazine, he said, could bring in advertising dollars and attract new subscribers to mailing lists. Once a company has that email, it could be used for promotional purposes and notifications about new product launches."

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