Faculty News

Professor Arun Sundararajan is interviewed about Lyft's IPO filing and what it means for the sharing economy

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Excerpt from Bloomberg-- "'It’s not surprising that Lyft is going public before Uber because in many ways they are in better shape to go public than Uber is,' said Arun Sundararajan, a professor at New York University’s business school and the author of 'The Sharing Economy.' Lyft is led by its founding CEO, the company has an experienced executive team in place, it has a more focused mission and it’s raised more modest sums of private capital, he said."
Faculty News

Professor Amy Webb provides her outlook on the future of AI

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Excerpt from Vice --"[AI] may be full of commercial opportunity, but not without long-term consequences. We’re the generation living through the great transition in human history—a 70-year transition to a future powered by AI. We must get past our generalized anxiety and fear about that future, and acknowledge that our paranoia or uncurbed exuberance will distract us from making critically important observations—and fixes—in the present."
Faculty News

Professor Thomaï Serdari is quoted in a feature story on Smythson's new creative director, Luc Goidadin, and his vision for the brand

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Excerpt from the The New York Times -- "Presumably, part of Mr. Goidadin’s appeal to Smythson was the growth achieved during his tenure at Burberry. "It is an obvious place for them to look for talent,' said Thomaï Serdari, an adjunct associate professor of marketing at N.Y.U. Stern School of Business and founder of the strategic branding company Brand(x)Lux. 'It’s a very successful story of a company that has been transformed from a singular product company into a fashion company.'"
Faculty News

Professor Frances Milliken's and Professor and Vice Dean Elizabeth Morrison's joint research on psychological safety is referenced

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Excerpt from HR Magazine --"In one study New York University professors Frances Milliken and Elizabeth Morrison interviewed 40 full-time employees working in consulting, financial services, media, pharmaceuticals and advertising, and found the two most frequently-mentioned reasons for remaining silent were fear of being viewed or labelled negatively, and fear of damaging work relationships."
Faculty News

Professor Jonathan Haidt's co-authored book, "The Coddling of the American Mind," is mentioned

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Excerpt from The Wall Street Journal -- "Messrs. Lukianoff and Haidt take on the problems of campus culture through the lens of safety—not that we have too little of it but that we have too much. After a generation of protecting kids from danger, both real and imagined, we have left them with the social equivalent of a peanut allergy, hypersensitive to offense and unable to cope with ordinary disagreement."
Faculty News

Professor Aswath Damodaran's remarks on Walmart and Flipkart at the Nordic Business Forum 2018 are featured

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Excerpt from Bloomberg Quint -- "'Walmart invested in a company which is burning cash over the last 10 years with no end in sight,' Damodaran said in a presentation at the Nordic Business Forum 2018, which was held on Sept. 26-27. 'With such expenditure, Walmart, a retail giant that was founded over 50 years ago, is trying to look young again.'"
Faculty News

Professor Nicholas Economides explains why he believes a GDP slowdown will not significantly impact the tech sector

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Excerpt from CNBC -- "I actually think for the tech sector, the GDP slowdown is not going to be that important. Most of these companies are making money from digital ads, which are now acquiring from traditional ads, and therefore a general slowdown would not really make a huge difference for them."
Faculty News

In an interview, Professor Vasant Dhar discusses the EU's proposed regulation of online content providers, referencing his recent op-ed that advocates for a data-driven approach

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Excerpt from Bloomberg-- (0:20) "They certainly need to be examined. This is a very opaque marketplace. When you compare these ad exchanges to financial exchanges, which are incredibly transparent, we really have very little idea as to what goes on behind the scenes."
Faculty News

In a contributed article, Professor Michelle Greenwald underscores the importance of "Instagramable" marketing campaigns, highlighting nine key examples

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Excerpt from Forbes -- "The simple key take-away is that Instagramability needs to be a consideration in both product development and marketing program conception. For authenticity, credibility, cost, and effective brand personality communication, making products and services highly Instagram worthy, is a great way to go."
Faculty News

Professor Thomaï Serdari is quoted in a feature story on the growth of the men's beauty market

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Excerpt from the Luxury Daily-- "'Male beauty lines are still proliferating today because several well-established brands realize that without such products or services, they risk losing their existing customers to competing brands that already offer a beauty line,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."
Faculty News

Professor Vicki Morwitz's joint research on discount pricing is featured in an article on how to upsell customers

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Excerpt from Entrepreneur-- "According to a study by Manoj Thomas, assistant professor of marketing at Cornell University, and Vicki Morwitz, research professor of marketing at New York University, people are quicker to respond to easy-to-calculate discounts. In the study, people surveyed saw easy-to-calculate discounts as being bigger discounts than difficult-to-calculate discounts -- even if they two were equal."
Faculty News

Professor Anindya Ghose shares how blockchain technology can be used to improve efficiency in online advertising

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Excerpt from Forbes-- "Anindya Ghose, professor at New York University and advisor at Lucidity, talked about a recent success case out of several they have had with beta clients: 'Lucidity, Toyota and Saatchi & Saatchi collaborated to attain transparency in a three-week digital ad campaign, which yielded some 10 million Toyota ad impressions in the U.S. Lucidity was able to identify ad fraud or bot fraud to move spending to websites with higher performance. As a result, the campaign resulted in a 21% lift in visits to Toyota's website when compared to similar ad buys it made without Lucidity.'"
Faculty News

In a contributed article, Professor Kristen Sosulski outlines best practices for data visualization

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Excerpt from Digital Bulletin -- "I think visualization is now an interface that allows us to understand the world; anything from your smartphone to smart cities."
Faculty News

Professor Scott Galloway explains why he believes Microsoft's Satya Nadella is the tech CEO of the year

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Excerpt from Recode -- "The market just loves monogamy, or specifically recurring revenue, and Microsoft for a long time has had just this tens of billions of dollars of recurring revenue in the form of Office. Satya Nadella and Microsoft, as we’re all barking at the moon and talking about Facebook and Apple, they just keep plugging along. It’s incredible."
Faculty News

Professor Lawrence White comments on how investor skepticism has impacted the hedge fund industry

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Excerpt from Stamford Advocate-- "'That skepticism is entering into the areas of public pension funds and university endowments, which are major investors with hedge funds,' said Lawrence J. White, a professor of economics in New York University’s business school."
Faculty News

Professor Allen Adamson discusses how Marriott's data breach will impact its brand

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Excerpt from Bloomberg-- (34:02) "It's a buyer beware situation. You're buying those customers, but you're also buying the technology and the infrastructure, and part of that is making sure they now apply enough duct tape and chewing gum to make sure they lock this down. Once, somebody can get forgiven, twice, it's much, much worse."
Faculty News

Professor Aswath Damodaran explains why he believes the recent decrease in Apple's stock price makes it a good investment

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Excerpt from CNBC -- "'I would buy Apple because, to me, the cash flows are there and I can see it continuing to go back to that steady state,' the finance professor at NYU’s Stern School of Business said Friday on CNBC’s 'Squawk Alley.'"
Faculty News

Professor Arthur Kroeber is recognized as a favorite professor by recent Executive MBA graduate Nate Kimball (MBA '18)

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Excerpt from Poets & Quants -- "'Professor Arthur Kroeber really opened our eyes to the impact of China on the global economy in the aptly titled "China’s Global Rise and its Economic Implications" elective during our second year. It was great to learn from an economic practitioner with many years of on-the-ground experience.'
Nate Kimball, New York University (Stern)"
Faculty News

In a Q&A interview, Professor Melissa Schilling shares tips for entrepreneurs

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Excerpt from YourStory-- "Timing is key; you need cash flow, or a source of capital, to come in at the right rate to build up production and distribution capacity, or you can suddenly find yourself insolvent and your business evaporates even if its underlying idea was a great one."
Faculty News

Professor Anat Lechner provides insight into how having more women in leadership roles helps combat sexual harassment

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Excerpt from MM&M Magazine -- "Dr. Lechner says having more women in senior roles has been shown to make organizations less prone to sexual and gender harassment... 'It goes to the issue of how permissive is the organization of sexual harassment, and permissibility is tied to leadership,' she adds."
Faculty News

Professor Paul Romer's fireside chat with Dean Raghu Sundaram is featured

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Excerpt from the ValueWalk-- "On October 24, NYU Stern hosted a fireside chat and reception to celebrate Professor Paul Romer winning the 2018 Nobel Prize in Economic Sciences."
Faculty News

In an in-depth interview, Professor Amy Webb discusses the possibility of gene editing in the future

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Excerpt from Marketplace -- "I think it's entirely plausible that we could be heading into a situation in which due to certain circumstances and the distribution of wealth and the distribution of health care, it's plausible that we could have engineered humans who succeed in life."
Faculty News

The Dunning-Kruger effect, joint research by Professor Justin Kruger, is referenced

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Excerpt from the The New York Times-- "The answer, probably, is the Dunning-Kruger effect: inept people are often confident in their abilities, because they’re too inept to know how badly they’re doing."
Faculty News

Professor Arun Sundararajan comments on Airbnb's entrance into the housing market through Backyard, a new initiative introducing prototype mixed-use homes

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Excerpt from The Washington Post-- "'Today's Airbnbs are homes that are built for personal use that are somehow being adapted for occasional commercial use, but the next step is to rethink the home so that mixed-use is there from the get-go,' Sundararajan said."
Faculty News

Professor Michael Pollack is profiled and explains how surviving a terror attack in Mumbai has influenced his life and work

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Excerpt from the The New York Post -- "'I really press my students in my entrepreneurship class to get over their fears and really do something,' says Pollack. 'In ethical philosophy, I tell them to contemplate owning their time and not living their parents’ dreams, but living their own.'"

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