Faculty News

Professor Allen Adamson discusses the role of mascots in brand marketing

Business Insider logo
Excerpt from Business Insider -- "'Cute doesn't cut it,' Allen Adamson, adjunct professor of marketing at NYU Stern and cofounder of marketing company Metaforce, told Business Insider. 'The challenge is when you create an icon that you burn into someone's head, whether it's the Laughing Cow or the Trix Rabbit, then the trick is, how do you have it do more?'"
Faculty News

Professor Gustavo Schwed is quoted in a story on recurring revenue loans

Bloomberg logo
Excerpt from Bloomberg -- "'The market is getting more aggressive as it often does towards the top of the cycle,' said Gustavo Schwed, a former partner at private equity firm Providence Equity Partners who is now a professor at New York University Stern School of Business. 'That’s when people get creative.'"
 
Faculty News

Research from Professor Aswath Damodaran explaining the difference between voting and non-voting shares is referenced

Livemint logo
Excerpt from Livemint -- “'The difference between voting and non-voting shares should go to zero if there is no chance of changing management/control,' says corporate finance expert, Aswath Damodaran of New York University, in a paper titled The Value of Control."
Faculty News

In a podcast interview, Professor Vasant Dhar shares insights on search engine marketing, data privacy and search redirection

RawDataPodcastLogo 192 x 144
Excerpt from Raw Data Podcast -- "Google knows your intent... They have all of these data points on you that they've gathered from your daily interaction with the world via the internet...So they see it all. And they're able to paint a very rich picture of you."
Faculty News

Professor Paul Hardart is interviewed for a story on viewer brand awareness among streaming services

Morning Consult logo 192 x 144
Excerpt from Morning Consult -- "Hardart said this may be a competitive strategy to lure subscribers. As companies pursue recognizable intellectual property — citing Amazon Prime Video’s work developing a 'Lord of the Rings' television series as an example — the networks and streaming services are 'finding things that are brands themselves that will bring their people in to get the service,' he said."
Faculty News

Professor Baruch Lev's book, "The End of Accounting," is cited

In the Black logo 192 x 144
Excerpt from In the Black -- "In his book The End of Accounting and the Path Forward for Investors and Managers, Lev suggests that financial reports have largely become an exercise in compliance, as opposed to an information-sharing activity that reflects strengths such as a great brand or unique business processes such as Amazon’s and Netflix’s customer recommendation algorithms."
Faculty News

Professor Adam Brandenburger discusses partnerships between rival firms, from his co-authored book, "Co-Opetition"

Forbes logo
Excerpt from Forbes -- "Among the most striking current examples of coopetition, says Brandenburger, is that between Apple and Samsung. While Samsung’s Galaxy and Apple’s iPhone are competing products, Samsung at the same time continues to be one of Apple’s main suppliers (the company supplies screens to Apple)."
Faculty News

Professor Kim Schoenholtz's joint research on corporate capital expenditure is referenced

Reuters logo
Excerpt from Reuters -- "Companies do not rely primarily on loans to pay for new factories and equipment. Between 1980 and 2017, 80% of the cash for corporate capital expenditure in the United States came from retained profit, according to economists Stephen Cecchetti and Kermit Schoenholtz."
Faculty News

Professor Aswath Damodaran is interviewed for an article on Netflix's growth

Financial Times logo
Excerpt from Financial Times -- "'For a decade, [Netflix has] spent more and more money on content to get users and increase market capitalisation, and it worked,' Aswath Damodaran says. 'But the question is: how do you get off this treadmill? At some point spending 75 per cent of every dollar on content won’t be sustainable. The next year is going to be the big challenge.'"
 
Faculty News

Professor Lawrence White shares his views on Senator Bernie Sanders' proposed housing plan

The Real Deal logo
Excerpt from The Real Deal -- "'Gee, how do you establish rules that apply to Missoula, Montana, to Center City, Philadelphia, to Tampa, Florida, let alone Queens and Brooklyn?' he said. 'We have great difficulty administering a rent control program in New York City. I can’t imagine doing it on a nationwide basis. It’s just chaos.'"
Faculty News

Professor Sabrina Howell's joint research on private equity investment in higher education is cited in a letter by Senator Elizabeth Warren and Representative Mark Pocan

Politico logo
Excerpt from Politico -- "The lawmakers cited a National Bureau of Economic Research study from last year that found 'private equity buyouts lead to expanded enrollment and increased profits, but also to higher tuition, lower education inputs, lower graduation rates, higher student borrowing, lower repayment rates, and lower wage earnings.'"
Faculty News

Professor Tensie Whelan lays out the business case for environmental and climate regulation

Ensia Logo 192 x 144
Excerpt from Ensia -- "'A lot of regulations, when businesses really get down to it, they find it helps them become better managed,' says Tensie Whelan, director of the New York University Stern School of Business’s Center for Sustainable Business. 'You not only reduce pollution, but you also reduce your cost.'"
Faculty News

Professor David Yermack offers insights into how he develops and updates the curriculum for his course on blockchain

Education Dive Logo 192 x 144
Excerpt from Education Dive -- "'To keep the attention of all these students from such diverse backgrounds is a challenge for sure,' Yermack said. 'It forces you as a professor to really think about, "How am I going to explain this and make it seem universal enough that people from both a philosophy background and an engineering background should care about it?"'"
Faculty News

Professor Thomas Philippon's forthcoming book, "The Great Reversal," is mentioned

Financial Times logo
Excerpt from Financial Times -- "My feeling is that US policymakers need to stop blaming China and start focusing on the fact that our supposedly free market liberal democracy is no longer that. I’d suggest they read economist Thomas Philippon’s new book, The Great Reversal: How America Gave Up On Free Markets. Fascinating comparisons with Europe, which is actually much more competitive in many ways that the US."
 
Faculty News

Joint research from Professor Adam Alter on existential meaning and behavior is referenced

Thought Catalog logo 192 x 144
Excerpt from Thought Catalog -- "According to researchers at New York University’s Stern School of Business and University of California’s Anderson School of Management, turning 30 often compels people to 'audit the meaningfulness of their lives.' The authors posit that 'the approach of a new decade represents a salient boundary between life stages… [and] functions as a marker of progress through the life span.'"
Faculty News

Professor Karen Brenner offers insights on addressing conflicts between corporate board members and management

Agenda Week logo 192 x 144
Excerpt from Agenda Week -- "For Karen Brenner, executive director of law and business initiatives in NYU’s Stern School of Business, the explanation may relate to directors’ circumstances. For one, new directors might not feel they have the experience to 'challenge' the CEO, she says. Or there may 'just be a temporary issue or problem at the moment of the survey ... But that’s not a circumstance that’s healthy to persist.'
Faculty News

Professor Baruch Lev's joint research on the demise of value investing is highlighted

Wall Street Journal logo
Excerpt from The Wall Street Journal -- "New research by Baruch Lev of New York University’s Stern School of Business and Anup Srivastava of Calgary’s Haskayne School of Business found that since 2007 value companies had the weakest profitability since 1970, while what they call “glamour” stocks had their best profitability."
Faculty News

Professor Ari Ginsberg underscores the importance of WeWork addressing criticisms of the company directly with the public and its investors

costarlogo 190 x 145
Excerpt from CoStar News -- "'Public relations and investor relations are going to be extremely important for this company going forward,' said Ari Ginsberg, professor of management and entrepreneurship at New York University’s Stern School of Business, before the amended S-1 filing. 'They need to be addressing these things now if they aren’t already."
 
Faculty News

In an op-ed, Professor Allen Adamson shares insights for brands to navigate a divided political landscape

Forbes logo
Excerpt from Forbes -- "It’s essential to clarify what your brand stands for, and what you believe in as an organization. To do this you must establish the three or four signature values that define your brand and use them as your navigational North Star during good times and, more important, challenging times. Your company leaders and your employees must be able to embrace these values and understand what it takes to live them. This means that both your leadership and your employees must be instrumental in establishing these values."
Faculty News

Professor Robert Seamans' participation in a Senate Judiciary tech task force panel on data portability led by Senator Marsha Blackburn is cited

Politico logo
Excerpt from Politico -- "According to a Blackburn spokesperson, late additions to the panel roster include Charlotte Slaiman, senior policy counsel at Public Knowledge; Eric Null, senior policy counsel at the Open Technology Institute; and Robert Seamans, associate professor at New York University. They join representatives from Lyft, Airbnb and Freewheel, as MT reported. The group 'will discuss how consumers are now in search of greater protections for their personal information while simultaneously demanding greater rights to transfer that information,' the aide said."
Faculty News

In an interview, Professor Paul Romer shares his views on how to define economic growth

Scientific American logo
"[Economic] growth is really growth in value... you can take the same raw materials, rearrange them into something we as humans value more... so your ability to create value is really limited only by all the different ways you can configure the raw material on earth into things that we value more."
Faculty News

Professor Xiao Liu is interviewed about her joint research examining customer responses to banks' overdraft fees and alternative fee structures

CardRates.com logo 192 x 144
Excerpt from CardRates.com -- "'We ran a simulation study where we changed the banking policy and allowed the bank to waive the first overdraft fee for a consumer who had never done overdraft before,' Liu said. 'Maybe the customer never realized the overdraft fee was so expensive. So, the consumer learned the lesson, and the next time, the consumer will be more aware and avoid the fee.'"
Faculty News

Professor Vasant Dhar is quoted in a feature article on machine learning as an investment tool

Bloomberg logo
Excerpt from Bloomberg -- "'You just can’t figure out what will happen with the trade war,' he said. 'It doesn’t mean you’re not concerned, but you’re not chasing your own tail and wondering what to do next and what’s Trump going to say, what’s he going to tweet. That stuff factors into the fund’s positioning but indirectly through the patterns it sees in prices and volatilities.'"
Faculty News

Professor Arpit Gupta's joint research on the impact of inside investments in hedge funds is featured

Canadian Investment Review logo 192 x144
Excerpt from Canadian Investment Review -- "'Because insiders have superior private information, have discretion over which of their funds to invest in, and may subsequently alter the fund operations; managers with large personal stakes may choose actions which negatively affect their investors,' the paper said."
Faculty News

Professor Aswath Damodaran's blog post on WeWork's valuation is featured

CNBC logo
Excerpt from CNBC -- "Aswath Damodaran, professor of finance at the Stern School of Business at NYU, who is sometimes called the 'dean of valuation,' analyzed the start-up’s prospectus filed in August. Based on that pre-IPO paperwork, he said WeWork’s equity is worth $14 billion — about 70% below its latest private market valuation."
 

Archive