Faculty News
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Prof. Priya Raghubir on Toyota’s new RAV4 ad campaign
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Excerpt from The New York Times -- "Priya Raghubir, a marketing professor at the Stern School of Business at New York University, praised Burrell’s choice of a bulldog as a 'mascot' for the RAV4. 'It’s extremely memorable, like the Budweiser Clydesdale horses in their Super Bowl ads,' she said."
Faculty News
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Excerpt from The New York Times -- "Priya Raghubir, a marketing professor at the Stern School of Business at New York University, praised Burrell’s choice of a bulldog as a 'mascot' for the RAV4. 'It’s extremely memorable, like the Budweiser Clydesdale horses in their Super Bowl ads,' she said."