Faculty News

In an op-ed, Professor Thomaï Serdari examines the success of luxury brand MMLaFleur

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Excerpt from LinkedIn -- "Strong product was only part of MMLaFleur's story. Their Bento Box did the trick. Drawing on her Japanese background (Sarah is French-Japanese and a graduate of Harvard) came up with the idea of the bento: a box of six to eight items that are sent to every new customer after they have filled a brief survey online in which they elaborate on their personal style and which may be returned on its entirety if the customer does not like the items included. More often than not, customers keep most of the items sent to them. The difference lies in the new value that the bento box has added: it eliminates thinking."
School News

In an op-ed, MBA student Peter Leahy discusses his research in Bangladesh with the Center for Business and Human Rights

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Excerpt from Dhaka Tribune -- "Our assessment is that a valuation of $50bn [for garment industry exports] by 2021 is achievable, but far from guaranteed. To stay on track toward this goal, Bangladesh can’t afford the unsustainability that political unrest, poor working conditions and inadequate infrastructure bring to the garment sector. To make the '$50 billion by 2021' slogan a reality, the garment industry in Bangladesh will have to adopt another refrain since Rana Plaza: 'Business as usual is not an option.'"
Faculty News

In an op-ed, Prof. Michelle Greenwald highlights top integrated marketing campaigns from the past year

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Excerpt from Forbes -- "The three brands selected have historically not been known as cutting edge, big-time marketers, and one is a non-profit. This is inspiring, as it indicates that brands don’t need mega-budgets or to be considered marketing heavy hitters to do great, impactful, clever, strategic, and insightful work. Smaller brands can create stellar programs with budgets that are less than gargantuan."
Faculty News

NYU Global Research Prof. Ian Bremmer discusses his new book, "Superpower: Three Choices for America's Role in the World"

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Excerpt from TIME -- "In his new book, Superpower: Three Choices for America’s Role in the World, TIME editor-at-large and president of Eurasia group Ian Bremmer discusses the three choices the United States can make about its role in the world. He characterizes the choices, each with its unique benefits and consequences, as 'Indispensable America,' 'Moneyball America' and 'Independent America.'"
Faculty News

Prof. Scott Galloway on Apple's growth

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Excerpt from Silicon Valley Business Journal -- "'If you look at Apple the last 12 months, I’d argue they’ve performed better than any company in history,' said Scott Galloway, a clinical professor of marketing at New York University’s Stern School of Business. 'It’s the most profitable, strongest brand in the world.'"
 
Faculty News

Prof. Richard Sylla is interviewed about his new book, "Genealogy of American Finance"

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Excerpt from ThinkAdvisor -- "...as the crisis fades in memory, finance professionals talk less and less about history's importance. Its cautionary lessons might interfere with taking the next big risk to make the next fast buck. One of the great lessons of financial history is that a lot of finance professionals over the decades and centuries never learn, and so they repeat the mistakes of the past."
Faculty News

In an op-ed, Prof. Nouriel Roubini argues that governments shouldn't use currency wars to boost economic growth

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Excerpt from Project Syndicate -- "The world would be better off if most governments pursued policies that boosted growth through domestic demand, rather than beggar-thy-neighbor export measures. But that would require them to rely less on monetary policy and more on appropriate fiscal policies (such as higher spending on productive infrastructure)."
Faculty News

In an op-ed, Prof. Roy Smith argues that big banks should follow GE's lead in shedding problematic business units

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Excerpt from Financial News -- "There is a lesson for the big banks in the way GE has disposed of its finance arm. The initial strategy, to dismantle GE Capital piecemeal, evoked little approval from the market. It was not until GE announced last month that it was selling off the entire unit that investors rewarded it with a price rise, so far sustained. The lesson for the banks, which still flinch at trying such a radical amputation of their own ailing units, is plain. Bite the bullet."
Faculty News

Dean Peter Henry calls for structural reform in emerging market economies

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Excerpt from Business Insider -- "Peter Henry, Dean of New York University's Stern School of Business and author of 'Turnaround: Third World Lessons for First World Growth,' says there is still time for emerging markets to make some changes: 'The best time for structural reform in emerging markets would have been from the outset of the Fed's QE program, before tapering,' he said. 'The second-best time is today, but next week is better than never.'"
Research Center Events

NYU Stern-TCH Gallatin Lecture Series on Banking

NYU flags outside of the Henry Kaufman Management Center
The NYU Stern Salomon Center and The Clearing House will host the second installment of the Gallatin Lecture Series on Banking, featuring speaker Gary Gorton, on Monday, May 4.
Faculty News

Prof. Nouriel Roubini on Greece's economic turmoil

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Excerpt from Bloomberg -- "'The risk of an unraveling occurs if there is an accident, and Greece decides to go into arrears in their payments to the IMF,' Nouriel Roubini, chairman of Roubini Global Economics, said on Bloomberg Television on April 28. 'The Greeks know that if an accident occurs it’s the beginning of potentially Grexit.'"
School News

Stern's course on Cuba and its economy is featured; Vice Dean Thomas Pugel and MBA student Emily Goldfrank are quoted

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Excerpt from Financial Times -- "'How and what we learnt was of a different variety because the whole business environment was so different,' [Goldfrank] recalls, adding that this was in itself valuable in that it showed the challenges of operating in such a different economy. The pace of change in Cuba, where no business school yet exists, is a subject of debate. Tom Pugel, vice-dean of MBA programmes at Stern, is more confident than many of his academic peers and predicts that the country will have its own business school in five years."
Business and Policy Leader Events

NYU Stern’s Fifth Annual Faculty Excellence Dinner

Fifth Annual Faculty Excellence Dinner
Continuing an annual tradition, NYU Stern faculty and guests gathered to celebrate the School’s community of scholars and to recognize excellence in research and scholarship, excellence in teaching, excellence in mentorship, excellence in influence and excellence in innovation.
Faculty News

In a letter to the editor that prompted further discussion of the issue, Professor Michael Posner urges universities to invest in sustainable business

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Excerpt from The New York Times -- "Universities need to move from defensive — fending off divestment campaigns — to a more affirmative approach, exploring how to generate solid financial returns while rewarding long-term, sustainable business practices. To maximize their impact, those with the largest endowments should join together to develop common standards and metrics by which they will determine which companies merit their investments."
Faculty News

Prof. Gavin Kilduff's research on the benefits of rivalry is featured

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Excerpt from Outside Magazine -- "Kilduff pored over six years of race data from a U.S. running club. After identifying pairs of rivals, he studied their results. The effect of racing a rival showed improvement by as much as five seconds per kilometre. That’s enough to shave 50 seconds off your next 10K."
Faculty News

Prof. Scott Galloway weighs in on e-commerce website Jet

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Excerpt from The Washington Post -- "Scott Galloway, a professor who teaches marketing and branding at New York University’s Stern School of Business, said he is skeptical that Jet’s pure e-commerce model can result in a viable business. 'I think [Jet] is a retailer designed by a consultant that makes sense in theory and has trouble in execution,' Galloway said."
Faculty News

In an op-ed, Prof. Scott Galloway argues that department stores will be more successful than online-only retailers in the next five years

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Excerpt from LinkedIn -- "Department stores are alive and well in 2015. Frequently dismissed as dinosaurs outmaneuvered by digital players, department stores can not only survive the dramatic fall-off in foot traffic seen over the past few years but will ultimately fare better than pure-play e-commerce. Contrary to long-held conventional wisdom, department stores will be among the biggest winners in retail."
Press Releases

NYU Teams Win $200K in Stern's 2014-2015 Entrepreneurs Challenge

2015 Entrepreneurs Challenge Kickoff
At the conclusion of an eight-month competition, NYU’s most promising innovators received a combined $200,000 in start-up cash at the annual $200K Entrepreneurs Challenge, held by NYU Stern’s Berkley Center for Entrepreneurship & Innovation.
School News

In an op-ed, MBA student Jonathan Cook highlights Stern's Mindfulness in Business program

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Excerpt from The Huffington Post -- "I can have all of the book learning in the world, but I must be able to see the situation, accurately assess it, and effectively apply the right knowledge. I now know that if I want to succeed as a leader I must daily train my brain to be ready for these challenges as a leader. The next time a prospective student asks me what I find challenging about business school, I will still say juggling. However, I can now confidently offer them a solution: 'Let me tell you about Stern's mindfulness program.'"
Research Center Events

NYU Teams Win $200K in Stern's 2014-2015 Entrepreneurs Challenge

2015 Entrepreneurs Challenge Kickoff
At the conclusion of an eight-month competition, NYU’s most promising innovators received a combined $200,000 in start-up cash at the annual $200K Entrepreneurs Challenge, held by NYU Stern’s Berkley Center for Entrepreneurship & Innovation.
Faculty News

Prof. Melissa Schilling on the unionization of Microsoft's contract workers

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Excerpt from Bloomberg -- "Collective bargaining is a poor fit for tech companies, says Melissa Schilling, a management professor at New York University’s business school. 'When you have an industry with a lot of technological change, you really need to preserve your ability to be nimble,' she says."
 
Faculty News

Prof. Jonathan Haidt's book, "The Righteous Mind," is featured

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Excerpt from The Washington Post -- "One of the messages of Haidt’s book The Righteous Mind is that the left and the right tend to have different moral 'foundations,' by which he means that they get emotional and intense about different kinds of moral situations. In Haidt’s analysis, it isn’t that the left (or environmental left) lacks emotionality, but rather that conservatives sense a broader suite of moral foundations related to loyalty, respect for authority, and disgust — as well as the more typically liberal moral foundations related to fairness and protecting the vulnerable from harm."
Faculty News

Prof. Jennifer Carpenter discusses China's introduction of deposit insurance

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Excerpt from Marketplace -- "'When investors think all this stuff is implicitly guaranteed, nobody’s doing credit analysis, nobody’s kicking the tires,' says Jennifer Carpenter, associate professor at NYU's Stern School of Business... 'The role of deposit insurance is actually to tell people what’s not insured,' says Carpenter."  
Faculty News

Prof. Scott Galloway discusses the "Dove Beauty Stories: Four Generations" marketing campaign

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Excerpt from USA Today -- "Taking a trip down memory lane isn't new for marketers, who use nostalgia to connect products to our 'need to love and be loved,' according to Scott Galloway, a clinical professor of marketing at New York University Stern School of Business... 'The idea of connecting emotion to a product is to a certain extent the definition of branding,' Galloway says."
Faculty News

Dean Peter Henry's Foreign Policy Association Medal is highlighted

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Excerpt from BizEd -- "The Foreign Policy Association (FPA) has awarded its Foreign Policy Association Medal to Peter Henry, economist and dean of New York University’s Stern School of Business. The FPA recognized Henry for his contributions to raising the public’s awareness of, understanding of, and participation in American foreign policy, as well as for his role in preparing future business leaders for a global economy. Past winners include former Secretary of State Hillary Clinton; William C. Dudley, president and CEO of the Federal Reserve Bank of New York; and Mo Ibrahim, founder of the Mo Ibrahim Foundation."

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