Faculty News
Prof. Scott Galloway discusses the "Dove Beauty Stories: Four Generations" marketing campaign
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Excerpt from USA Today -- "Taking a trip down memory lane isn't new for marketers, who use nostalgia to connect products to our 'need to love and be loved,' according to Scott Galloway, a clinical professor of marketing at New York University Stern School of Business... 'The idea of connecting emotion to a product is to a certain extent the definition of branding,' Galloway says."
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