Faculty News

Prof. Adam Alter is interviewed about symbols in marketing, from his book, "Drunk Tank Pink"

Excerpt from Chief Marketer -- "One of the most powerful symbols in the world of marketing is money, which sits at the root of all consumer behavior. We know, for example, that people experience the act of handing over money in exchange for goods or services as a form of pain not unlike physical pain. If you look at their brains as they pay for something—or even if they imagine parting with money—you see the same patterns of activity you might expect to see when they experience mild physical pain."
Faculty News

Prof. Jeffrey Sharlach on the formation of Pinta, a spinoff of his agency, JeffreyGroup

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Excerpt from The New York Times -- "Jeffrey Sharlach, chairman and chief executive at the JeffreyGroup, will also serve as chairman at Pinta. Mr. Sharlach, who founded the JeffreyGroup in 1993, said he had been thinking for a while about taking a step like the formation of Pinta. 'Like most agencies, we’re always in a process of evolving,' said Mr. Sharlach, who is 60."
Faculty News

Prof. Michael Spence's research on signaling is applied to online dating

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Excerpt from The Wall Street Journal -- "A few dating sites abroad have started verifying information about height, income, and other objective claims. But what can you do if you can’t use such a site? What you ideally want to do is prove that you are rich (or whatever characteristic you want to highlight) by incurring some cost that those who do not have that trait would not be willing to incur. This idea of 'signaling' won Michael Spence the Nobel Prize in 2001, though he focused on the higher education market rather than the world of romance."
Faculty News

Prof. Richard Sylla shares the best investment advice he's received

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Excerpt from The Wall Street Journal -- "The best financial advice I ever received was advice that I also provided, both to myself and to Edith, my wife. It was more than 40 years ago when I was a young professor of economics and she was a young professor of the history of science. I based the advice on what were then relatively new developments in modern finance theory and empirical findings that supported the theory. The advice was to stash every penny of our university retirement contributions in the stock market."
Faculty News

Prof. Michael Spence's talk at the American Economics Association annual meeting is mentioned

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Excerpt from The Wall Street Journal -- "Michael Spence, a Nobel Prize-winning economist at New York University, finds the U.S. is shifting from an economy dependent on consumer demand to an economy dependent on trade."
Faculty News

Prof. David Yermack's research on Bitcoin is highlighted

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Excerpt from Bloomberg -- “'Bitcoin does not behave like a currency at all,' Yermack wrote. 'Instead it resembles a speculative investment similar to the Internet stocks of the late 1990s.'”
Faculty News

Prof. Alexander Ljungqvist on hedge funds investing in start-ups

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Excerpt from The New York Times -- “'These funds have a lot of money and push money out into whatever looks hot,' said Alexander Ljungqvist, professor of finance at New York University. 'It’s like throwing spaghetti at the wall and seeing what sticks.'”
Faculty News

Prof. Gavin Kilduff's research on mindset in the workplace is cited

Excerpt from Bustle -- "According to business professors Gavin Kilduff (New York University) and Adam Galinksy (Columbia Business School), the way individuals feel or act upon entering a group setting will shape their long-term status in it. Those who start off confident will be more assertive, and thus appear more able — which in turn will lead to higher regard among group members going forward, the business profs says."
Faculty News

Prof. Thomas Philippon's research on the finance industry is cited

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Excerpt from Bloomberg -- "More broadly there is this Thomas Philippon paper finding that "the finance industry of 1900 was just as able as the finance industry of 2010 to produce loans, bonds and stocks, and it was certainly doing it more cheaply."
Faculty News

Prof. Arun Sundararajan's forthcoming research on the sharing economy is mentioned

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Excerpt from Forbes -- "Arun Sundararajan, who teaches at NYU’s Stern School of Business, recently announced he is compiling statistics on this leaner, more efficient kind of consumption. He hopes to release his findings later this year."
Faculty News

Prof. Johannes Stroebel's research on the impact of the Credit CARD Act is featured

Excerpt from American Banker -- "'The finding was that approximately half a percent of all borrowers shifted their behavior toward this payoff that would allow them to pay off within 36 months,' says Johannes Stroebel, an NYU assistant professor of finance who worked on the study."
Faculty News

Prof. Luke Williams is named to GQ Australia's Men of the Year list

Excerpt from GQ Australia -- "Meet the Australian TED-talker, NYU professor, occasional Apple designer and 'disruptive thinker' transforming staid industry practices to achieve success."
Faculty News

In an op-ed, NYU Global Research Prof. Ian Bremmer defines the new rules of globalization

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Excerpt from Harvard Business Review -- "In globalization’s heyday, strategic sectors—those in which governments take an active interest—and nonstrategic ones were easy to identify. Multinational companies could enter some industries, such as soft drinks, all over the world; other sectors, such as aircraft manufacturing, were off-limits. That’s why Coca-Cola sells its products in more than 200 countries today, while Lockheed Martin generates 80% of its revenues from sales to the U.S. government and employs 95% of its workforce in the United States. In the new era of guarded globalization, however, any sector could prove to be strategic, depending on a government’s attitudes and policies."
Faculty News

Prof. Anat Lechner on non-traditional consulting

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Excerpt from Marketplace -- "New York University management professor Anat Lechner previously worked at consulting heavyweight McKinsey & Company and still consults through her own firm alongside academic work. She says hiring non-traditional consultants can be a smart move bringing fresh perspective, but that firms also need to be careful in how they seek and use advice from advisors in a totally different industry."
Faculty News

In an op-ed, Nouriel Roubini makes predictions for the global economy in 2014

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Excerpt from Project Syndicate -- "The outlook for 2014 is dampened by longer-term constraints as well. Indeed, there is a looming risk of secular stagnation in many advanced economies, owing to the adverse effect on productivity growth of years of underinvestment in human and physical capital."
Faculty News

Prof. Larry White discusses a lawsuit by the American Bankers Association

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Excerpt from Fox Business -- "This particular thing they're suing over isn't really at the center of the Volcker Rule. The center is proprietary trading and that's done."
Faculty News

Prof. Scott Galloway's predictions on Apple are featured

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Excerpt from Forbes -- "Look now for Ahrendts to bring her tech-enhanced fashion acumen to Apple, which could mean an expansion of the brand to apparel and accessories such as handbags, jewelry and watches, said Scott Galloway, founder of digital think tank L2. It’s all part of Apple’s unstated bid to be the global prestige brand of record, Galloway told me in October."
Faculty News

Prof. Jonathan Haidt's book, "The Righteous Mind," is mentioned

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Excerpt from The New York Times -- "Last week I lingered over an excellent book, 'The Righteous Mind: Why Good People are Divided by Politics and Religion,' by the social psychologist Jonathan Haidt. Published in 2012, it plumbs the relationship between emotion and reason."
Faculty News

In an op-ed, NYU Global Research Prof. Ian Bremmer explains US-Saudi differences in the Middle East

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Excerpt from Reuters -- "The bottom line: the Saudis are actively competing with Iran for influence throughout the Middle East. That's why the Saudis have the most at stake from any easing of sanctions on Iran, any normalization of relations with the West, or any nuclear breakthrough that gives Iran the ultimate security bargaining chip."
Faculty News

Prof. Arun Sundararajan's research about the economic impact of the sharing economy

Excerpt from Bloomberg Businessweek -- “'It allows you to get more out of the same capital -- or the same out of less capital, less input, less labor,' said Sundararajan, who teaches at the Stern School of Business and is among the first to begin studying the so-called sharing economy."
Faculty News

Prof. Jonathan Haidt's book, "The Righteous Mind," is referenced

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Excerpt from TIME -- "Haidt, a secular liberal, explores social-science findings that educated, upper-middle-class Americans are the most extreme moral outliers in the world. That is, the moral framework they impose on human thought and behavior is radically alien to the moral perceptions of the overwhelming majority of humanity. This doesn’t make them wrong, but it does make them extremely unusual."
Faculty News

Profs. Ghose & Sundararajan are named to Analytics Week's Top 200 Thought Leaders

Excerpt from Analytics Week -- "We looked at active twitter accounts who are influential thought leaders as per Kred, Klout and PeekYou. Then, we searched for certain keywords in twitter and captured twitter suggestions for accounts on those specific keywords."
Faculty News

Prof. David Yermack's research on Bitcoin is featured

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Excerpt from Bloomberg -- "To test the case for Bitcoin as a currency, Yermack compared it against the three major characteristics of money: that it serves as a medium of exchange, a unit of account and store of value. On this test, Bitcoin increasingly serves as a medium of exchange because more companies accept it, Yermack said. Where it fails is as a unit of account and store of value, he said."
Faculty News

Vice Dean Joel Steckel on the famous Times Square "Naked Cowboy" franchise

Excerpt from The Aggregate -- "Today this brand extends to Naked Cowboy Oysters and approximately eight other Naked Cowboys and Cowgirls, or franchisees who, according to NPR, pay $500 a month or $5,000 a year for the privilege. As a franchiser, the Naked Cowboy is collecting money in exchange for other performers to adopt components of his likeness — the Stetson, the guitar, and the near-nudity. Joel Steckel, a professor of marketing from NYU’s Stern School of Business, explains that a 'franchise is essentially a head start in running a business.'”

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