Faculty News
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Prof. Tom Meyvis's research on emotional reactions to fictional stories is featured
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Excerpt from Bustle -- "Readers may be too immersed in a tragic story to consider its fictional nature … As a result, consumers’ emotional reactions to these experiences may be just as strong as their reactions to experiences that involve more proximal events (such as real-life stories)."
Faculty News
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Excerpt from Bustle -- "Readers may be too immersed in a tragic story to consider its fictional nature … As a result, consumers’ emotional reactions to these experiences may be just as strong as their reactions to experiences that involve more proximal events (such as real-life stories)."