Experience Stern | News & Events

Excerpt from Bloomberg -- "Clearly, McDonald's has been struggling with a way to communicate with a new generation in a lot of ways... They've been trying to spin their wheels to keep creating new products to try and solve the problem and that's created its own set of problems because that's been very inefficient within the stores. But the reality is millennials clearly don't value McDonald's products the way earlier generations do and they don't have the same relationship with the brand that previous generations have had."

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