Faculty News

Prof. Priya Raghubir on Baskin-Robbins's "Endless Variety" commercials

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Excerpt from Bon Appetit -- "'The first impression I got seeing it was that I could taste it in my mouth,' says Priya Raghubir, professor of marketing at New York University’s Stern School of Business. 'It pushed you to smell, taste, almost feel the ice cream, a sensual delight which people are reluctant to want to indulge in. This really appeals to all the hedonic senses, and there’s nothing to distract from the ice cream, and it doesn’t allow you to get bored or want to zap it. It’s excellent execution!'"
Faculty News

Prof. Aswath Damodaran's blog is featured

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Excerpt from The Globe and Mail -- "Investors looking for decent profits in this environment may have to venture into dangerous neighbourhoods. 'If you are a long-term investor interested in finding bargains, my advice to you is to go where it is darkest, where micro and macro uncertainty swirl around every input and where every estimate seems like a stab in the dark,' writes Aswath Damodaran, a professor of finance at New York University’s Stern School of Business. Prof. Damodaran, who writes an excellent blog, Musings on Markets, provides a few examples in recent posts of stocks that may appear tempting: Petrobras SA, Lukoil OAO and Vale SA."
Faculty News

Prof. Susan Stehlik outlines the benefits of having more women in business leadership roles

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Excerpt from InsideCounsel -- "'We need 50-50 in the boardroom,' she said. 'A lot of women are ready to take on these positions.' With the increasing presence of women in these roles, especially in the global economy, 'bringing diversity to the conversation will bring a richer decision and outcome,' she added."
Faculty News

Prof. Luke Williams discusses e-commerce venture Jet.com

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Excerpt from Fox Business -- "Well, they've got a clear value proposition, because they've said, you know, we are basically a membership-based online marketplace that's aimed at cost-conscious consumers that are willing to sacrifice speed of delivery for lower prices. It's a very clear... good marketing message. I think there's an exit strategy in play there somewhere. If you look at most start-ups and investors, they're looking for an exit within about a five year time frame, three to five years. This is what he did for Diapers with Amazon, so I think it's going to happen again either with an IPO or a strategic acquisition, which would be Amazon."
Faculty News

Prof. Aswath Damodaran on Greece's negotiations with the European Union

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Excerpt from CNBC -- "'Watching the EU deal with Greece is a little bit like watching a family deal with a family member with an addiction problem,' said NYU Stern professor Aswath Damodaran. 'Each time the family member enters a rehab, we have a party to celebrate, only to be disappointed again. So, the markets may be celebrating a temporary reprieve but unless the fundamentals change, it will be short lived.'"
Faculty News

Prof. Melissa Schilling discusses the future of electric cars

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Excerpt from The Brian Lehrer Show -- "Some of the barriers [to the adoption of electric cars] are really significant and are going to be pretty difficult to overcome. One of the biggest barriers is cost... battery technology cost does not come down very quickly. If you think about Tesla, one of the fascinating things about Tesla is that they use the 18-650 battery, which is the same small-format battery you would have in laptops. And the great strength of this is that it was a mature technology where the cost had already been driven down and we knew how to produce them pretty efficiently. So the strength was that it was already mature, already cheaper. The weakness is that it's already mature and it's already fairly cheap compared to where it can go. So there are not big expectations of driving the cost of that down a lot further. And right now the incremental cost for putting a battery in a car ranges anywhere from $10,000 - $40,000."
Faculty News

In an op-ed, Prof. Thomas Philippon discusses debt relief options for Greece

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Excerpt from Vox -- "Under the alternative scenario, Greece avoids neither fiscal austerity nor a deep recession. But, depending on the details of the simulation, its GDP ends up 5 to 10% higher, and its debt 20% to 25% lower. Overall, the debt of GDP is reduced by about 30 points."
Faculty News

In an op-ed, Prof. Roy Smith discusses Cuba's economic future

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Excerpt from Financial News -- "In the meantime, managing transition to a reformed, semi-market economy is going to [be] a major challenge. Cuba lacks almost all the infrastructure it will need to move to the next level, including a basic financial system (banking, securities, insurance) and modern agricultural and industrial bases. How well, and how quickly these can be created will determine whether Cuba, with its 11 million well-educated, increasingly entrepreneurial minded population can make the most of the opportunity."
Faculty News

Prof. Nicholas Economides on the potential impact of a Greek exit from the European Union

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Excerpt from Bloomberg -- "I think there would be limited effects and that's why the case for Greece is so bad. Greece cannot go and say, 'Look, if we exit, you are going to be destroyed as well,' so what will happen is that Greece will be destroyed, but not the rest of Europe."
Faculty News

In an op-ed, Prof. Thomaï Serdari shares tips for re-branding from Björk

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Excerpt from LinkedIn -- "Björk is no Britney Spears, no Rihanna, or Mariah Carey. Björk has built more than a mere brand. She’s built a #luxury brand and here is why."
Faculty News

In an op-ed, Dean Peter Henry discusses the value of economists

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Excerpt from The New York Times -- "Because the economics profession failed to predict the financial crisis in advanced nations, critics claim that economists have little practical use and wield too much influence. In fact, the opposite is true. We need economists’ thinking now more than ever — provided we match the tools of economics to the proper task."
Faculty News

Prof. Nicholas Economides on Greece's new political leadership

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Excerpt from Bloomberg -- "'It is very unlikely that the euro zone will give new money to Greece for months, as the Greek positions are uncertain and significant negotiation is necessary,' Nicholas Economides, professor of economics at New York University’s Stern School of Business, said by e-mail. 'This puts cash-strapped Greece in a very dire position.'"
Faculty News

Prof. Thomas Philippon's research on the financial services industry is highlighted

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Excerpt from Financial Times -- "On 3 February, the school welcomed Thomas Philippon, professor of finance at NYU Stern School of Business, who has recently produced a paper warranting a great deal of examination: after painstaking research, he has concluded that over the past 130 years, there has been no productivity increase in finance."
Faculty News

Prof. Jeffrey Carr on Taylor Swift's brand-building strategy

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Excerpt from Inc. -- "'It is incredibly difficult to start to do things that are not within people's expectations because that brand promise comes with expectations,' says Carr. 'What is impressive about Swift is that ability to cross lines.'"
Faculty News

Prof. Arun Sundararajan on the future of employment

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Excerpt from Quartz -- "As NYU Stern professor Arun Sundararajan tells Quartz, 'being employed full-time by one company may soon be the exception rather than the rule.'"
Faculty News

In an op-ed, Prof. Nicholas Economides outlines the Syriza party's limited options for reviving Greece's economy

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Excerpt from Fortune -- "Given that there are few, if any options left, it is time for a new 'kolotoumba.' We’ll likely see Syriza soften its leftist position in the coming months, as the first sign happened this week when Varoufakis abandoned the pre-election promise to erase a chunk of Greece’s public debt. Instead, he promised that the country would pay down its entire debt under new terms. It’s also likely that Greece will drag things out for a few more months, possibly reverting back to its previous rescue package so that Greek banks have enough money to stay afloat."
Faculty News

Prof. Justin Kruger's research on punctuality is cited

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Excerpt from Inc. -- "When Justin Kruger, a professor at NYU's Stern School of Business, asked people to estimate how long it would take them to get ready for a date, do all of their holiday shopping, format a computer document and prepare a meal, participants came up with much more accurate guesses when they 'unpacked' a task. This means they considered the very detailed step-by-step process required to get their to-do items done."
Faculty News

Prof. Arun Sundararajan on allowing Airbnb and Uber to self-regulate

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Excerpt from The Washington Post -- "'As the number of small businesses gets larger, and as the size of each small business gets smaller,' Sundararajan says, 'the overhead that this is going to impose on a regulatory authority is going to be pretty extensive. It seems sort of socially efficient to delegate that.'"
Faculty News

Prof. Gavin Kilduff's research on rivalry is featured

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Excerpt from Entrepreneur -- "While Kilduff stipulates that in any real-world case studies there are various factors at play and so attributing causation can be tricky, he points to the rivalry between U.S. automakers in the 1990s. 'It seems as if those three automakers were so intensely competing with one another that they didn't pay attention to anyone else, allowing Japanese automakers to come in and overtake them.' A similar dynamic likely played out between Coke and Pepsi. The soft drink giants poured so much energy into tracking one another's movements that Kilduff speculates they entirely missed the emergence of popular new energy and health drink brands."
Faculty News

Prof. Robert Salomon on Staples's acquisition of Office Depot

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Excerpt from Marketplace -- "The rise of big-box stores and online retailers like Amazon have since changed the competitive landscape, says Robert Salomon, an associate professor of management and organizations at NYU's Stern School of Business."
Faculty News

Prof. Nicholas Economides on Greece's relationship with the ECB

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Excerpt from Fortune -- "Without fresh funding, Greece could go bankrupt by mid-2015 at the latest. 'This puts the ECB in the most central position,' says Economides. 'The ECB is in a position to throw Greece out of the Euro. They’re not politicians, they’re a bank. Depending on the ECB is an extremely risky position for the new government to put themselves in.'"
Faculty News

Prof. Kim Schoenholtz on when the Federal Reserve will raise interest rates

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Excerpt from Bloomberg -- "In some sense, you could argue that when the Fed starts to normalize after this very unusual period, that that will be actually psychologically helpful because it will tell the world that the US is back on a normalization path. That will be a sign of health. I don't expect the Fed to rush into this. In fact, you could argue that, with oil prices having fallen so far, that that will give the Fed a bit of a chance to be even more patient. Inflation is lower and we have had a positive supply-side shock. If anything, the textbook response to that is to wait longer."
Faculty News

Prof. Nouriel Roubini outlines factors contributing to inequality

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Excerpt from Bloomberg -- "Before we find a policy solution, we have to understand the reason why there is this rising inequality. I think it's a combination of factors that are complicated. One is that technological innovation is becoming increasingly capital-intensive, skill-biased and labor saving. Eventually, the robots are going to replace lots of not just blue collar, but even white collar jobs. And, secondly, trade and globalization has lead to competition from Asia and other parts of the world for low-value-added, low-skill jobs, both in manufacturing but now in services... Third of all, there is this winner-take-all, superstar effect. If you are the best trader, the best banker, the best lawyer... of course you now have a market of potentially billions of consumers of your products and services. And therefore, they can enjoy more of the benefits of globalization. So there are many different factors that are leading to this concentration of income and wealth."
Faculty News

Prof. Thomaï Serdari on Bottega Veneta's new multimedia microsite

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Excerpt from Luxury Daily -- "'For a brand like Bottega Veneta, a brand of inconspicuous quality that relies heavily on the quality of materials, design and craftsmanship, building the microsite is a studied strategic initiative,' said Thomaï Serdari, Ph.D. brand strategist and adjunct professor of marketing at New York University, New York. 'It allows the brand to tell the story of the product and treat it as an exceptional entity amongst its other offerings.'"
Faculty News

Prof. Arun Sundararajan's congressional testimony on the sharing economy is cited

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Excerpt from AFP -- "Arun Sundararajan, a New York University economist who studies the sharing economy, told a January congressional hearing that 'this transition will have a positive impact on economic growth and welfare, by stimulating new consumption, by raising productivity, and by catalyzing individual innovation and entrepreneurship.'"

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