Experience Stern | News & Events

Excerpt from NBC -- "J.P. Eggers, an associate professor at New York University’s Stern School of Business, compared the phenomenon to pop-up stores, increasingly popular in high-traffic areas where rents are high. A seasonal shop in a vacation location has little value once visitors go home, but real estate costs remain high for a store in a place like Brooklyn, he noted. 'The idea of leaving it with either no business because it’s closed or with a business that is just not going to make any money at that time of day or in that season just doesn’t make any sense,' he said. 'It’s far too valuable a property to do that.'"

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