Faculty News

Professor David Yermack explains how central banks could utilize blockchain

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Excerpt from the Washington Examiner -- "By processing payments through a blockchain, the Fed could cut out the middleman of banks. Everyone could have a deposit account directly with the Fed via the blockchain, allowing for faster payments and far greater control of prices by the central bank. 'If that occurs, the fractional reserve banking system may become a thing of the past,' Yermack said."
Faculty News

Professor Robert Salomon is interviewed about the possible breakup of GE

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Excerpt from The Wall Street Journal -- "'GE is a relic of a bygone era,' said Robert Salomon, a management professor at New York University’s Stern School of Business. Mr. Salomon said former GE CEO Jack Welch’s status as 'darling of Wall Street' in the 1990s allowed his pursuit of diversification to work when the same approach failed for many other managers and conglomerates."
Faculty News

Professor Thomaï Serdari is quoted in a feature story on why some brands choose to express a political point of view

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Excerpt from Luxury Daily -- "'Considering that younger consumers have shown interest in citizenship and political engagement while many more issues that warrant debate have come to light, it seems that many more brands will openly embrace politics and confidently express their political views,' she said. 'In the end, this is preferable to making mistakes, which is what happens when brands avoid to clearly articulate what they stand for.'"
Faculty News

Professor Paul Hardart shares insights on the competition for viewers between Fox Business and CNBC

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Excerpt from Broadcasting & Cable -- "Paul Hardart, clinical professor of marketing at the Leonard H. Stern School of Business at New York University, mentioned a 'more populist' approach by Fox Business Network, while CNBC continues to broadcast to its affluent, well-educated investor base. 'Fox Business Network does seem to be talking up more of the political spectrum than CNBC,' he said."
School News

Isser Gallogly, Associate Dean, MBA Admissions and Program Innovation, underscores the value of the EQ endorsement in assessing MBA applicants

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Excerpt from Poets & Quants -- "According to Gallogly, the EQ endorsement has indeed been 'adding a whole new vantage point through which we can assess the applicant. We felt like there was a gap in the kind of information that could be gathered about an applicant,' Gallogly says today (January 12) in an email exchange with Poets&Quants. 'The EQ endorsement is really a character reference from someone who believes in the applicant’s EQ. It’s an additional dimension that a professional recommendation doesn’t provide by its nature. We’ve received EQ endorsements from mentors, lifelong friends, some from the professional arena — they provide an emotional resonance.'"
Faculty News

Professor Constantine Yannelis discusses the recently-released statistics on underemployment in New York City

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Excerpt from The New York Post -- "'The numbers for New York City probably understate the problem, in that people probably have to leave the city if they are underemployed,' Yannelis added. 'It is not the kind of place to hang around, for instance, if you are unemployed, or in a job and not earning enough, because of the city’s high cost of living.'"
Faculty News

Professor Arun Sundararajan discusses how professional services will become a key element of the sharing economy in the coming year

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Excerpt from U.S. News & World Report -- "'I think a lot of people are surprised when I say law,' Sundararajan says. 'You think of this as a staid, full-time profession.' However, online platforms like UpCounsel allow lawyers to provide a variety of legal services on demand. Sundararajan sees the gig economy heading in a direction to allow professionals to create their own businesses and market them entirely online."
Faculty News

The launch of Professor Durairaj Maheswaran's new book, "Understanding Indian Consumers," is spotlighted

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Excerpt from India Education Diary -- "Oxford University Press, the world’s largest university press, today launched a new book titled 'Understanding Indian Consumers' by Durairaj Maheswaran and Thomas Puliyel, at an event hosted at the Indian School of Business (ISB), Hyderabad. The book focuses on the Indian market scenario and ways to attract the attention of the consumers."
School News

MBA students Eric Gioseffi, Denitsa Kosharova, Utkarsh Satyawadi and Kelly Williams win first place in the Deloitte MBA National Case Competition

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Excerpt from Accounting Today -- "NYU team members Denitsa Kosharova, Kelly Williams, Eric Gioseffi and Utkarsh Satyawadi won scholarships totaling $20,000 for their presentation on how to grow the coffee company Chameleon Cold-Brew. Members of the 26-person judging panel included the president and CEO of Chameleon, Chris Campbell, as well as other industry leaders from Deloitte and beyond."
Faculty News

Professor Anindya Ghose shared insights on mobile marketing, from his book, "Tap," in a Facebook Live interview

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Excerpt from Bookstr -- "The name of the book is 'Tap: Unlocking the Mobile Economy.' Why I call it Tap is consumers, we are always tapping on our phones and every time we tap on our phones, the phone is generating data about us. Whether it is location data or contextual data or data about the weather or crowdedness of where we are, all of this is being captured, and while sometimes consumers feel a little bit inhibited about what all of the companies are doing with the data, I essentially in my book talk about the massive upsides to both consumers and companies from monetizing that data to make our lives better."
Faculty News

Professor Scott Galloway reacts to Walmart's announcements about higher wages and closure of some Sam's Club stores

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Excerpt from The New York Times -- "'They snatched defeat from the jaws of victory,' Scott Galloway, a professor of marketing at New York University’s Stern School of Business, said in an interview. 'Walmart made a smart move in increasing wages and investing in human capital. Where they screwed up was politicizing it.'"
Faculty News

Professor Aswath Damodaran shares his outlook on bitcoin as an investment

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Excerpt from CNBC -- "'Will it end badly for some of the people involved? Absolutely. For those people who got on the bandwagon late and are playing the pricing game, for some of them, it's going to end badly,' he said."
Faculty News

Professor David Yermack is quoted in a feature story about the use of cryptocurrencies in Iran

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Excerpt from The Hill -- "Yermack said the transparency of many cryptocurrencies makes it easy to trace payments to their issuers. 'A lot of these currencies have blockchains that are completely transparent and you can monitor them,' Yermack said. 'It’s a double-edged sword. It gives liquidity to people in these countries but it also gives the government a way to prosecute them.'"
Faculty News

Professor Adam Brandenburger's work related to strategy and game theory as well as his book, "Co-opetition," are featured

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Excerpt from the Harvard Business Review Japan -- (translated from Japanese using Google Translate) "A game is a strategy 'bargaining' by multiple players. In game theory, we focus on the proposition of how to make appropriate decision making among all social phenomena and economic phenomena. When there are multiple players, each action of the players and various factors intertwine with each other to influence each other, predict actions of others and make 'strategic adaptation' which is a decision to make their gains advantageous. It is a theory aimed to guide."
Faculty News

Professor Vasant Dhar is featured as one of 12 top AI professionals to know in the hedge fund industry

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Excerpt from eFinancialCareers -- "The director of the Ph.D. program in data science at New York University and a professor of information systems at NYU’s Stern School of Business, Dhar is also an entrepreneur in the field of finance. In 1998, he founded SCT Capital Management, a hedge fund that uses machine learning to make investment decisions without human intervention, and co-founded Deep Blue Analytics, a consulting company that applies data analysis to commercial problems in 2012."
Faculty News

Professor Robert Salomon shares his views on the financial markets' response to Brexit

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Excerpt from U.S. News & World Report -- "'If anything, I think that there has been a bit of an under-reaction to Brexit,' says Robert Salomon, associate professor of management at NYU School Stern School of Business and author of "Global Vision: How Companies Can Overcome the Pitfalls of Globalization.'"
Faculty News

Professor Ralph Koijen's joint research on variable annuity contract guarantees is featured

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Excerpt from ThinkAdvisor -- "The researchers — Ralph S.J. Koijen, an economist who teaches at New York University's Stern School of Business, and Motohiro Yogo, an economist at Princeton University — wrote the paper to fill what they see as a major gap in the economic literature: a lack of research on variable annuity contract guarantees."
Faculty News

"Irresistible," by Professor Adam Alter and "The Four," by Professor Scott Galloway are named to the Huffington Post “20 Best Business Books of 2017” list

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Excerpt from The Huffington Post -- "Adam Alter is a New York Times bestselling author, associate professor of marketing at NYU, and impressively endorsed by the likes of Malcolm Gladwell, Adam Grant, and Arianna Huffington. This book is at once enjoyable and also - to use Alter’s word - 'unsettling'. ... Scott Galloway is a verbal force. This is both a fearless assault on the four biggest companies in the world and an insightful deconstruction of the lessons we can all learn from them."
Faculty News

Professor Melissa Schilling highlights the common traits found in top innovators, from her forthcoming book, "Quirky"

Excerpt from InformationWeek -- "What do Marie Curie, Albert Einstein, Benjamin Franklin, Steve Jobs, Dean Kamen, Elon Musk, and Nicola Tesla have in common? Innovation, for one thing. In her forthcoming book, 'Quirky,' author Melissa Schilling explores the traits of these remarkable people. Schilling is also a John Herzog Family professor of Management and Organizations at New York University’s Stern School of Business. One common trait among the legends is the belief that rules don't apply to them, so they're unconstrained by the norms that hold other people back."
Faculty News

Professor Adam Alter's book, "Irresistible," is featured in a column addressing backlash against the tech industry over smartphone addiction

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Excerpt from The New York Times -- "Adam Alter, a social psychologist and the author of 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked,' documents instances of internet addiction spanning the globe."
School News

Isser Gallogly, Associate Dean, MBA Admissions and Program Innovation, is quoted in a feature trend story on how business schools vet application essays

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Excerpt from the Financial Times -- "'There are definitely ways in which we can see when something looks suspect,' says Isser Gallogly, Stern’s associate dean of MBA admissions and programme innovation. 'Every individual has their own writing style so if we spot similarities, that is cause for concern.'"
Faculty News

Professor Martin Gruber is interviewed about target date funds, based on his recent research

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Excerpt from Barron's -- "A recent paper co-authored by Martin Gruber, an emeritus professor of finance at New York University, found that target-date fund managers often picked funds that helped their firm’s own objectives at the expense of potentially lower returns. Sometimes that meant picking their own higher-cost fund over a cheaper alternative, or picking a younger, smaller fund from their own stable over one with a longer record—both of which led to underperformance. 'For most people who don’t want to get too involved, target-date funds make sense, but they can’t just say it’s a good investment. They have to shop around,' Gruber told Barron’s."
Faculty News

Professor Melissa Schilling's forthcoming book, "Quirky," is featured among eight business books to read in 2018

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Excerpt from Inc. -- "In Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World (February), New York University professor Melissa A. Schilling sets out to identify what makes such people both capable of and driven to repeated feats of spectacular creativity. Her subjects range across three centuries: from Benjamin Franklin and Marie Curie to Elon Musk and Steve Jobs."
Faculty News

Professor Andres Liberman shares advice for choosing a credit card

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Excerpt from WalletHub -- "One approach is to contact your preferred bank/card company or visit their website and ask for a new card or a limit increase. However, companies typically send new credit card offers to individuals with good credit scores. This means that a card company may be unwilling to extend credit, or may end up offering worse terms to individuals who actively ask for it, precisely because they were not sent an offer -- they are perceived as worse credit risks."
Faculty News

Professor Scott Galloway highlights the benefits of splitting up large tech firms, from his book, "The Four"

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Excerpt from WIRED -- "NYU professor Scott Galloway, author of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, thinks that tech CEOs should preemptively break their companies apart to stave off further public backlash and to 'guard against ham-handed regulation that might be imposed.'"

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