Faculty News
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Professor Adam Brandenburger’s joint research on business strategy is cited
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Excerpt from Business World -- "Adam Brandenburger and Barry Nalebluff proposed that bundling complementary products or services enhance customer value and make primary offerings more competitive (HBR, 1995)."
Faculty News
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Excerpt from Business World -- "Adam Brandenburger and Barry Nalebluff proposed that bundling complementary products or services enhance customer value and make primary offerings more competitive (HBR, 1995)."