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Excerpt from Christian Science Monitor -- "'Australia has been using the same brown packaging for some time, and a review of two dozen studies showed that it deters smoking – and also seems to make the cigarettes taste worse, which was an unexpected side-effect of the repackaging,' Prof. Alter writes. 'A cigarette that comes from an ugly brown box will, similarly, seem less appealing for the same reason. We associate that brown color with so many negative substances and ideas that the cigarette comes to take on those negative associations as well. I certainly think it should be tried in America.'"

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