Faculty News
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Professor Adam Alter is quoted in a feature story on new devices designed to reduce tech use
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Excerpt from The Wall Street Journal -- "'Giving people a phone that does less is asking a lot of consumers,' said Adam Alter, associate professor of marketing at New York University and author of the book 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked.'"
Faculty News
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Excerpt from The Wall Street Journal -- "'Giving people a phone that does less is asking a lot of consumers,' said Adam Alter, associate professor of marketing at New York University and author of the book 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked.'"