Experience Stern | News & Events

Excerpt from Law360 -- "The judge also heard testimony from Joel Steckel, a marketing expert who said Chobani's sugar claim likely confused shoppers. He based his conclusion on research that found people ignore smallprint disclaimers and his own survey of 595 people who considered two fictional ice cream brands, one of which made a health claim like Chobani's. 'Only about 10 percent' of consumers understood the claim the way Chobani seems to imagine they do, he wrote in his report."

Excerpt from Ad Age India -- "So, for instance, if you are on 1800-flowers' fb business page, it is easier for a consumer to interact with their customer service right in the fb ecosystem instead of being directed to the company website. After all, the mission should be to make the ‘inquiry-to-purchase’ journey as friction-free as possible. Chatbots can help. They can help customers make up their mind with suggestions, they can help track orders or they can simply be available to chat up."

Excerpt from the Maeil Business Newspaper -- "'What we see in many countries (with such a policy) is very high levels of unemployment especially among young people who should be acquiring skills,' said Romer, professor of economics at New York University’s Stern School of Business, in an exclusive interview with Maeil Business Newspaper."

Excerpt from MarketWatch -- "'A 100% within-firm increase in R&D leads to an 8.4% increase in the employee departure rate to entrepreneurship,' according to a paper released by professors Tania Babina, assistant professor of business at Columbia University Business School and Sabrina Howell, assistant professor of finance at New York University’s Leonard N. Stern School of Business."

Candid photos elicit more favorable responses in the context of friendship and dating because they seem more genuine, according to joint research from Professor Alixandra Barasch. 

Excerpt from All About Alpha -- "This line of research owes much to Peter Lakner of the Statistics and Operations Research Department, New York University, who wrote seminal articles on the subject in 1995 and 1998. Lakner assumes that there is a 'Brownian motion' or 'drift' in asset prices, but that the drift is not directly observable."

Excerpt from Forbes-- "This timely and inspiring book from the psychologist and NYU Stern professor explains how to shift from being 'believers' to 'builders' of greater inclusion and equity. By activating a growth mindset, seeing and using their 'platform of privilege,' opting for willful awareness, and engaging people and systems, leaders can continuously build themselves into the people they want to be and to foster the social good they seek."

Excerpt from the CNN-- "'Real estate has become very expensive in New York,' said Thomai Serdari, a strategist in luxury marketing and branding who teaches at New York University's Stern School of Business. 'It puts a lot of pressure on brands financially if you maintain stores that basically have no traffic.'"

Excerpt from Recode -- "And so we start hearing, not so much in the 90s, but in the early 2000s, we start hearing the first reports of parents who are arrested because their kid was found playing in a park and that’s child endangerment. We have to, you know, are you a fit parent? And so, once that begins happening, Americans further their freakout and raise their kids in a paranoid, defensive way. And what we’ve done to people, deprived kids of the main nutrient that they need to become adults, which is they have to have practice being autonomous."

Excerpt from Retail Dive -- "In short, the shutdown is tapping the economy's brakes, if only a little, warned Stern's White. 'It's just adding corrosiveness to the general climate, and it's adding friction,' he said. 'As an economist — unless you want to stop the car, in which case you want to apply as much friction as possible — that's not a good thing.'"

Excerpt from Vox -- "Ultimately, Jenner will have to be convincing, according to Barasch, who studies sincerity in advertising. 'The way she communicates, both the message content as well as her voice and non-verbal facial expression are going to be super important,' she says. She thinks that there definitely is an audience of young women who will relate to Jenner."

Excerpt from Fast Company -- "'Microsoft hasn’t (yet) given any reason for Congress to call them to testify on Capitol Hill. While big tech has been ripe with scandal in 2018, Microsoft remains unscathed,' Galloway notes. 'While we keep barking at the moon about Facebook and Apple, Microsoft just keeps plugging along. It’s impressive.'"

Excerpt from CNBC -- "Investors can bet on names such as Nvidia, Boeing and General Electric as the markets attempt to stage a comeback, markets guru Aswath Damodaran told CNBC on Wednesday. Known as Wall Street's 'dean of valuation,' Damodaran said stocks are undervalued considering the cash flows and interest rate levels."

Excerpt from Entrepreneur-- "In fact, in a study of a phenomenon they dubbed 'employee silence,' professors from New York University's Stern School of Business demonstrated that 85 percent of their respondents felt they couldn’t raise important issues to their management at all."

Excerpt from Medium -- "As Stern School of Business Professor, Arun Sundararajan Sundararajan, explains in his book, 'The Sharing Economy', before the industrial revolution, '. . . a significant percentage of economic activity was peer-to-peer, embedded in community and intertwined in different ways to social relations.'"

Excerpt from MetroMBA -- "According to a new report titled 'How Helping Refugees Helps Brands' from the NYU Stern School of Business and the Tent Partnership for Refugees, American consumers are more likely to purchase from brands that support refugees. This includes brands that hire refugees, deliver services to refugees, invest in refugee entrepreneurs, and source from refugee businesses."

Excerpt from Fortune -- "Women reliably exercise their stock options more slowly than men—with men losing out on 2% to 4% of their options’ potential value—the researchers found. But the reasons for this behavior are still up for debate."

Excerpt from NPR -- "There's quite a bit of evidence that people don't rate people harshly in these systems, even if they maybe had a bad experience or a not great experience just because they don't want to harm the other person. And you can kind of think, if you have a bad Uber ride, you know, you may be unhappy as a passenger. But you don't want to ruin a person's livelihood."

Excerpt from the The New York Times -- "'A lot of diamond companies are still very opaque about their operations,' said Thomai Serdari, who teaches luxury marketing at New York University. 'There haven’t been any particular strict guidelines to ensure that a diamond is truly coming from the area a dealer is claiming it’s coming from.'"

Excerpt from Poets & Quants -- "This NYU Stern team presented creative solutions and detailed steps for implementing them, including new social media page concepts with sample content and modifications to the Salesforce website to help facilitate the customer journey. They also suggested new interactive demos that more clearly articulate the value of Salesforce’s retail execution solution."

Excerpt from The Washington Post -- "In their 1999 paper, published in the Journal of Personality and Social Psychology, David Dunning and Justin Kruger put data to what has been known by philosophers since Socrates, who supposedly said something along the lines of 'the only true wisdom is knowing you know nothing.'"

Excerpt from Knowledge@Wharton -- "A new study ... looks at how drivers for a ride-hailing firm make labor decisions – when to work, and for how long – and aims to improve predictions about labor supply and to shed light on more effective financial incentives. The paper, titled 'The Impact of Behavioral and Economic Drivers on Gig Economy Workers,' is co-authored by New York University Stern School of Business professor Maxime Cohen and Wharton doctoral candidate Park Sinchaisri."

Excerpt from U.S. News & World Report -- "'People expected that was coming. The difference is the severity. It was more intense than we expected,' says Joseph Foudy, a professor of economics at New York University's Stern School of Business. Foudy believes the reports this week are indicative of China's economic long-term transition. He adds, 'but we should be worried about the economy in the next few years.'"

Excerpt from WIRED -- "The key thing to do is to take photos for yourself in the moment and then to separate the sharing part of the process... to have the sharing happen later on."

Excerpt from BusinessBecause -- "The MBA experience provides critical skills—the opportunity study both the language of business and cultivate the ability to inspire people to action. The relevance of the MBA education will not go away."