Faculty News

Prof. Anindya Ghose on e-tailers' pricing strategies

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Excerpt from Business Standard -- "'Such a marketing gimmick is a kind of price obfuscation strategy. It is a baiting tactic to lure price-sensitive customers to their store in the hope of converting them. But such practices are counterproductive in the long run for retailers. They will never be able to establish a loyal customer base using such opaque pricing tactics,' said Anindya Ghose, professor of IT and marketing at New York University's Leonard Stern School of Business."
School News

MBA student Eli Daquioag highlights the advantages of Stern's New York City location

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Excerpt from Financial Times -- "Eli Daquioag, an MBA student at New York University’s Stern School of Business, advises keeping in mind the accessibility of people, companies and industries when you decide which school to apply to. For example, studying in New York has enabled him to visit big media companies such as NBCUniversal and Viacom, which have their headquarters in the city. By building these relationships in his first semester, he was able to secure an internship with cable channel USA Network."
Faculty News

Prof. Panos Ipeirotis discusses the information labor market

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Excerpt from CBC Radio -- "I don't think most people actually think how their work is being done. People just look at the output...whether it was an algorithm that did that, whether it was a human... I don't think that most people care."
Faculty News

Dean Peter Henry is highlighted as one of Ozy's "people who gave us the most to think about this year"

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Excerpt from OZY -- "We bet you haven’t asked yourself what Chile and Barbados did to rebound. That’s what Henry did, and he found that some small countries that committed to fiscal discipline were able to recover better than even big ones, who should have had better resources and bigger brain trusts."
Faculty News

In an op-ed, Prof. Nicholas Economides addresses myths surrounding Greece's economy

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Excerpt from Kathimerini -- "The Europeans have worked for years to minimize the economic impact of a Grexit on them. Currently European politicians agree that the impact of a Grexit in Europe would be negligible. Only Greece would destroyed by a Grexit, not Europe."
Faculty News

Prof. Anindya Ghose on Shazam's plan to partner with retailers

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Excerpt from Inc. -- "Anindya Ghose, an IT and marketing professor New York University's Stern School of Business, has spent much of the past few years studying mobile marketing, interactive retail beacons, and consumer privacy around the world. He says in Asia, where I reached him over telephone, beacons are increasingly popular in retail environments, and customers universally seem willing to give up a little bit of their data in exchange for the right rewards--say coupons or discounts. The primary hurdle to retailers using in-store mobile marketing is consumer awareness. But, Ghose says, 'given that a lot of consumers have the Shazam app, it is a brilliant play.'"
Faculty News

Prof. Michael Spence discusses climate change at the World Economic Forum in Davos

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Excerpt from The New York Times -- "But time is running out before the effects of climate change become irreversible, the panelists said. 'We have to go very quickly,' said Michael Spence, professor of economics at the New York University Stern School of Business. 'We have a window of a very small number of years after which we cannot win the battle to mitigate fast enough to meet the safety goals.'"
Faculty News

Prof. Scott Galloway on Google's BrandLab

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Excerpt from Marketplace -- "Google wants BrandLab to help it diversify, and Galloway thinks it just might work. 'Advertising, even in a digital age, is largely relationship-driven,' he says, adding that BrandLab will help companies create better videos and stories, which might draw more eyes to YouTube. Galloway also thinks the more comfortable a company like Lancôme is with Google’s products, the more likely it might be to spend money on them down the road."
Faculty News

In an op-ed, NYU Global Research Prof. Ian Bremmer discusses Saudi King Abdullah’s death

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Excerpt from TIME -- "Ten years ago, the death of a Saudi king would have sent shock waves through Washington. Today, as the Kingdom recovers from the death of King Abdullah yesterday, Saudis don’t carry the same clout. In part, that’s because the U.S. is much less dependent on Middle Eastern oil than it was a few years ago, as U.S. companies have reinvented the way oil and natural gas is produced. Hydraulic fracturing has opened access to liquid energy deposits locked inside once-impenetrable rock formations, and breakthroughs in horizontal drilling methods have made the technology more profitable."
Faculty News

Prof. Arun Sundararajan on Uber's IPO

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Excerpt from The Washington Post -- "'Looking forward, these [earnings] may go down in the short run even further as Uber tries to generate the numbers that it needs leading up to its IPO,' said NYU Stern School of Business professor Arun Sundararajan, referring to the broad expectation that Uber will become a public company in the coming years. 'But I think that over time what will happen is that wages are going to go up.'"
Faculty News

In an op-ed, Prof. Nicholas Economides discusses the economic implications of a Syriza win in Greece

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Excerpt from CNBC -- "As we approach Sunday's Greek election, the extreme left party Syriza is leading in the polls, causing many in Europe and the United States to fear the worst when it comes to Greece's future economic stability and its status in the European Union. While everyone should be closely watching Greece's actions, it is unlikely that even a Syriza victory will spark widespread sovereign bank contagion or a Greek exit from the EU, recently referred to as a 'Grexit.'"
Business and Policy Leader Events

Prof. Irshad Manji Shares Leadership Lessons with TRIUM Global Executives

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Professor Irshad Manji, founder of the Moral Courage Project and a faculty member at NYU Wagner, shared leadership lessons with executives in the TRIUM Global Executive MBA program and TRIUM alumni on Thursday, January 22.
Faculty News

In an op-ed, NYU Global Research Prof. Ian Bremmer highlights seven promising emerging markets

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Excerpt from Fortune -- "Latin America, Mexico, and Colombia offer opportunities that Brazil and Chile, let alone Argentina and Venezuela, cannot. Europe is in for a rough ride this year as political consensus on further reform of the eurozone erodes and external threats from various jihadi groups and Vladimir Putin’s Russia add pressure on beleaguered political leaders. Poland offers a rare bright spot."
Faculty News

Prof. Anindya Ghose on Apple and Google's search engine partnership

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Excerpt from Marketplace -- "Anindya Ghose, a professor of IT and marketing at New York University’s business school, says that 'more than 53 percent of search is coming from smartphones, and a big, big part of the smartphone market is owned by Apple.' Ghose also has consulted for Apple and collaborated with Google and Microsoft."
Faculty News

Prof. Deepak Hegde's research on patents and disclosure is highlighted

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Excerpt from Science 2.0 -- "The change in the law created an opportunity for Graham and his colleague Deepak Hegde, an assistant professor of management and organizations at NYU's Stern School of Business, to examine which inventors were choosing to opt into the secrecy loophole, and whether their patents differed in important ways. They examined 1.8 million granted patents filed at the USPTO from 1995 to 2005 and analyzed the disclosure preferences of the inventors. Their analysis found that, among those not seeking foreign protection, about 85 percent of inventors filing a patent since 2000 chose to disclose information about their patents prior to their approval."
Faculty News

Prof. Dolly Chugh's research on marriage structure and women in the workplace is cited

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Excerpt from The Huffington Post -- "A study on marriage structure, gender and work, Sreedhari D. Desai, Dolly Chugh and Arthur Brief, concluded: Employed husbands in traditional marriages, compared to those in modern marriages, tend to (a) view the presence of women in the workplace unfavorably, (b) perceive that organizations with higher numbers of female employees are operating less smoothly, (c) find organizations with female leaders as relatively unattractive, and (d) deny, more frequently, qualified female employees opportunities for promotion."
Faculty News

In an op-ed, NYU Global Research Prof. Ian Bremmer recaps the World Economic Forum in Davos

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Excerpt from TIME -- "From the outside, Davos doesn’t change much. Political and business leaders from around the world have again descended on this beautiful Swiss ski town for the annual meeting of the World Economic Forum. On the inside, however, each meeting has its own preoccupations and agenda items. Here are five numbers that underscore what’s new — and what remains the same."
Faculty News

Prof. Nouriel Roubini calls for regulation in the art market

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Excerpt from Financial Times -- "'Whether we like it or not, art is used for tax avoidance and evasion,' said Prof Roubini, himself an art collector. 'It can be used for money laundering. You can buy something for half a million, not show a passport, and ship it. Plenty of people are using it for laundering.'"
Faculty News

Prof. Andrea Bonezzi's research on retail therapy is highlighted

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Excerpt from The Daily Mail -- "The researchers concluded: 'Consumption can sometimes compensate for our blunders and failures, but this doesn’t always work. Consumers who use products to boost their sense of self-worth tend to dwell on their shortcomings and their ability to exert self-control is impaired.'"
Faculty News

Prof. Richard Sylla on plans to turn 23 Wall Street into an entertainment complex

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Excerpt from Quartz -- "'It’s one of the famous addresses in American capitalism and finance,' said Richard Sylla, a financial historian at NYU’s Stern School of Business. 'The idea that it would have a bowling alley there, you know, Morgan would probably roll over in his grave.'"
Faculty News

Prof. Karen Brenner on Marissa Mayer's tenure at Yahoo

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Excerpt from The New York Times -- "'What’s important in all turnarounds is for the C.E.O. to identify where the future lies — to have a plan,' said Karen Brenner, a professor at the New York University Stern School of Business who has studied successful turnarounds."
Faculty News

Prof. Edward Altman on the future of the leveraged-finance market

Excerpt from Bloomberg -- "A bubble in the leveraged-finance market is growing and may burst in 12 to 18 months, said Edward Altman, a specialist in credit markets who developed a model for predicting corporate bankruptcies. 'We think it’s building,' Altman told a gathering of corporate restructuring experts Wednesday in New York. He said the current 'benign credit cycle' encouraged by low interest rates has been going on for five years and led to a 'frothy' market. 'You’ll be busier at this time next year.'"
Faculty News

Prof. Nouriel Roubini discusses inequality in the US at the World Economic Forum in Davos

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Excerpt from Bloomberg -- "Inequality is worsening in many advanced economies and especially in the United States. You have to ask yourself why. I think it's because technological innovation is capital-intensive and labor-saving because trade and globalization reduces the income and jobs of those who have low skills or are partially skilled... There are lots of factors that are driving [inequality] and it's leading first to social and political instability, but it also negatively affects economic growth because you are redistributing the income from those who spend more to those who save more. So, over time, the fall in the share of labor income is going to have a negative impact on economic growth and aggregate demand."
Faculty News

Prof. Nouriel Roubini explains China's global economic impact

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Excerpt from Reuters -- "China is, today, the second largest economy in the world, so if the slowdown in China were to be more than expected, it has significant impact on commodity exporters... it affects both emerging markets and advanced economies alike."
School News

MBA student Victoria Michelotti blogs about "Stern Speaks"

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Excerpt from Financial Times -- "'Stern Speaks,' a forum organised by members of the Association of Hispanic and Black Business Students, initiated an important dialogue on NYU’s campus about the experience of black people in America. Those of us who attended had the privilege of hearing three brave classmates share their stories, all of which included personal encounters with both individual and institutional racism. When the floor opened to the audience, people mustered the courage to ask uncomfortable questions. Honest and sometimes painful answers were given in reply. A dialogue had begun."

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