Faculty News

In an op-ed, Professor Michelle Greenwald shares how the General Data Protection Regulation (GDPR) will impact brand marketing

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Excerpt from Forbes -- "Posts Will Need to Get Even More Creative, Valuable, and Visual to Maximize 'Virality'. Each individual post will have more pressure to be as viral as possible. Boring copy will not cut it. Even more thought and effort will go into making ads animated, funny, surprising, and attention getting, since the difference in sharing between great and suboptimal creative can be massive. Analytics for what makes posts viral will receive even more scrutiny."
Faculty News

Professor Thomas Philippon's joint research on compensation in the financial services industry is referenced

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Excerpt from the Financial Times -- "In a paper published shortly after the financial crisis, two US-based academics, Thomas Philippon and Ariell Reshef, sought to show how financial deregulation leads to massive spikes in bankers’ pay."
Faculty News

In a podcast interview, Professor Scott Galloway shares his views on the regulation of tech companies, referencing his book, "The Four"

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Excerpt from Recode -- "Facebook is never going to make the connection between unfettered content and advertisers, and shareholder value, and the future of our democracy. They’re never going to make that connection. And you know what? It’s not their job. It’s our job to elect people who make those connections, and regulate them, and hold them to the same standards that we hold every other company."
Faculty News

Professor Russell Winer is interviewed for a story on Memorial Day and other holiday sales

Excerpt from NerdWallet -- "Holiday sales in general are losing some of their luster because of the increasing number of sales that happen online, according to Russ Winer, a marketing professor at New York University’s Stern School of Business. 'I think that the discounts and promotions that used to be [at] certain times of the year, now consumers are looking for these all year round,' Winer says."
Faculty News

Professor Richard Sylla offers historical context around current banking deregulation

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Excerpt from The Wall Street Journal -- "'Regulation gets tighter after busts because people say, "We don’t want to have another financial crisis," and then it loosens during booms as the bankers complain that the rules are too stringent or just find ways around them,' says Richard Sylla, a financial historian at New York University’s Stern School of Business. 'This has been going on in the U.S. since the very beginning.'"
Faculty News

Professor Aswath Damodaran's work on value investing is referenced

Financial Times logo
Excerpt from the Financial Times -- "...the practice of 'statistical' value investing, or simply buying low price-to-earnings multiple stocks on the basis that they will one day re-rate, will soon be dead. As Aswath Damodaran, a finance professor at the NYU Stern School, has noted, this practice of old school value investing can now be created at a fraction of the cost of paying humans to do it."
Faculty News

Professor Arun Sundararajan is interviewed about how crowd-based capitalism is outpacing industrial capitalism at the Digital World Business Congress in Madrid

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Excerpt from ZDNet -- "We've seen crowd-based capitalism emerge from the fringes and start to be part of the mainstream and I expect that this will happen in the next 10 years in professional services, law, accounting, consulting, public relations and healthcare... not open heart surgery, but [things like] home care (I cut my finger cooking and I need a registered nurse to stitch it up) and potentially in some developing countries for solar energy."
 
Faculty News

Professor Allen Adamson discusses the shift to increased candor in ads from personal-care brands

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Excerpt from The New York Times -- "'People talk about everything online, and nothing is out of bounds,' said Allen Adamson, a founder and partner at Metaforce, a branding and marketing firm."
Faculty News

Professor Pankaj Ghemawat's new book, "The New Global Road Map," is excerpted

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Excerpt from Exame -- "Has globalization gone out of style? Read an excerpt from the new book by Indian economist Pankaj Ghemawat in which he addresses the challenges that companies face in the globalization crisis."
Faculty News

Professor Vasant Dhar comments on Facebook's regulations around political advertising

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Excerpt from Barron's -- "'Can they really get rid of the bad actors without curtailing free speech? It is a fine line,' Vasant Dhar, a professor at the Stern School of Business and the Center for Data Science at New York University, tells Barron's."
Faculty News

Professor Lawrence White shares his views on proposed changes to banking regulation

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Excerpt from Circa -- "White supports a full repeal of the Volcker Rule, which he called 'costly' and 'a waste of effort,' but said he is concerned about the overall trend toward deregulation. 'It's clear that the breezes are blowing towards less regulation. That's the sense of the Congress, the Trump administration and that's the sense of the regulatory agencies,' he said. 'I worry this is the first step that is going to encourage them to go even further.'"
Faculty News

Professor Scott Galloway discusses how Walmart is positioning itself to compete with Amazon

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Excerpt from CNNMoney -- "'Walmart is the only firm that has the management, capital and the scale to compete with Amazon,' said Scott Galloway, a marketing professor at NYU's Stern School of Business. 'They've probably done as good a job of getting off their heels and on their toes as any retailer in the world.'"
Faculty News

In an op-ed, Professor Anthony Karydakis explores how financial markets might respond to a shift in the Federal Reserve's reduction of its securities holdings

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Excerpt from Wealth Management -- "So, what would be the implications for bonds and equities if a dynamic developed that forces the Fed to suspend its portfolio normalization process? The strongly intuitive answer is that it would trigger a major rally in Treasurys, with the 10-year yield eyeing the 2 to 2.5 percent range, or possibly lower, and cause a sharp pullback in equities on the order of at least 10 percent."
Faculty News

Professor Nicholas Economides argues that the development of 5G technologies are not a justification for a T-Mobile-Sprint merger

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Excerpt from Fortune -- "'No matter how you cut it, 5G is not a legitimate justification for this merger,' NYU economics professor and telecom expert Nicholas Economides says. New 5G networks are years away, he says, arguing the real justification for the deal is higher prices."
Faculty News

Professor Amy Webb shares how she identifies trends in her work as a futurist

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Excerpt from Management Team -- (translated from Dutch using Google Translate) "The signal that is something trendy is that at some point people get tired of it and continue to the next shiny object. When Foursquare was no longer in fashion, everyone said that the trend was over, but the actual trend was: location based services. Companies that have responded to this are now flourishing."
Faculty News

In a video roundtable, Professor Arun Sundararajan discusses on the transformation of American homeownership

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Excerpt from DS News -- "At a roundtable to launch this initiative, Sundararajan along with Chris Boyle, Chief Client Officer, Freddie Mac, Dave Lowman, EVP, Single-family, Freddie Mac, and Steve Kutz, Editorial Director of Dow Jones Custom Studio, discussed the trends and cultural forces transforming America and the way people think of the homeownership."
Faculty News

Professor Amy Webb's comments on AI at The Wall Street Journal's "Future of Everything Festival" are featured

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Excerpt from MarketWatch -- “Look at what is happening in China. China has devoted a huge chunk of its sovereign wealth fund to the future of AI, to training people, to building out systems and services ... China has some unbelievably good facial recognition systems and posture recognition systems. These things are so good that financial institutions trust them so that you can pay with your face.”
Faculty News

In an in-depth interview, Professor Adam Alter is featured in a cover story on addictive technology; insights from his book, "Irresistible" are also highlighted

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Excerpt from PCMag -- "We are endlessly fascinated by how other people feel about us. On Facebook and Instagram and Snapchat and Twitter, you're creating content and waiting for feedback. Some of it will be the kind of feedback you're seeking and some of it won't. But the thrill of getting exactly the kind of feedback you want is so appealing that we just keep returning to the experience over and over again."
Faculty News

In a Q&A, Dean Emeritus and Professor Peter Henry shares leadership insights from his career and underscores the importance of accessible and affordable higher education

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Excerpt from CNNMoney -- "Being dean of a leading business school in the world's economic capital provided a unique vantage point from which to observe the particular challenges facing corporations, policymakers and civic leaders at this moment in history. This vantage point showed me beyond doubt that we face no more important challenge than increasing the accessibility and affordability of a first-rate education."
Graduation

2018 Graduate Convocation

NYU Stern graduates
The Leonard N. Stern School of Business Graduate Convocation Ceremony took place on Friday, May 18, 2018 at the Theater at Madison Square Garden.
Faculty News

Professor Tülin Erdem evaluates major brands' apology campaigns

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Excerpt from CNNMoney -- "Tulin Erdem, a professor of marketing at NYU's Stern business school, said she likes the Facebook ad more than the others. There's 'more of an emotional appeal there,' she said. 'I think it's more effective.'"
Faculty News

Professor David Yermack is interviewed about the demand for knowledge of blockchain and cryptocurrencies in the job market

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Excerpt from CNBC -- "'Students are trying to have relevant skills for the job market,' Yermack said. 'You would take a risk not studying this.'"
Faculty News

Professor Melissa Schilling discusses common characteristics of successful start-up CEOs; her book, "Quirky" is also referenced

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Excerpt from CNBC -- "Schilling, who has spent over 17 years researching tech innovation and collaboration strategies, adds that 'the prestige of the schools ensures that they have their pick of applicants, so their students tend to be strong and well-connected even before they arrive on campus.' Lastly, 'the social networks among students, alumni, corporate contacts and investors at these schools are exceptional because of the history,' Schilling says."
Faculty News

Professor Michael Spence is interviewed about US treasury yields and global systemic risk

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Excerpt from Bloomberg -- "The world has become much more data-dense...so we basically, in the data now, see a lot more than we used to before so there is less guesswork involved. That's an important long-term trend. The thing it seems to me that you don't see in the data is the potential for rising systemic risk associated with trade frictions and other things..."

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