Faculty News
Professor Anindya Ghose discusses the power of Amazon's brand in response to the company’s recent launch of its new business program Delivery Service Partners
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Excerpt from CNBC -- "'Associating yourself with the Amazon brand, even if you are one of several hundred delivery companies, is extremely powerful,' Ghose explains. If you start your own low-cost small business on your own, 'then, it's just your brand. And it's going to take forever for anybody to establish their own brand. I think that, for me, is the biggest difference.'"
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