Experience Stern | News & Events

Excerpt from CMS Wire -- "Yet clinical associate professor of marketing at New York University, Sunder Narayanan, maintains that tech companies still seek a way to convey character and personality and posits that the Google Doodle is just a modern-day brand mascot — 'a Doodle has been a Charlie Chaplin-honoring video, 'Google' written out in Braille, and a playable game of Pac-Man.'”
 

Excerpt from Yahoo News -- "Paul Barrett, who has overseen the publication of reports on disinformation in the digital age at New York University’s Stern Center for Business and Human Rights, compares what the Republicans are doing now to Russian interference four years ago."

Excerpt from CNBC -- "NYU Stern Professor Aswath Damodaran, who is often called Wall Street’s Dean of Valuation, succinctly summed up the Tesla debate. 'It is a company where there is no middle ground, with the optimists believing that there is no limit to its potential and the pessimists convinced that it is a time bomb, destined to implode,' he wrote in a recent blog post."
 

Excerpt from Los Angeles Times -- “'Amazon reviews are very susceptible to manipulation and bias,' said Russell Winer, a marketing professor at New York University. 'This is particularly true for non-Amazon products sold by third parties.'”

Excerpt from Yahoo News -- "At the Hawassa Industrial Park, where Zemen worked, staff turnover in 2017-18 'hovered around 100 percent,' according to a May 2019 report from the Stern Center for Business and Human Rights at New York University."

On Tuesday, February 4th, NYU Stern's Fubon Center for Technology, Business and Innovation hosted a fireside chat entitled, "Platform Responsibility and Global Leadership," with Airbnb co-founder Nathan Blecharczyk in conversation with Professor Arun Sundararajan.

Excerpt from Adweek -- "As Allen Adamson, CEO of Metaforce and adjunct professor at NYU’s Stern School of Business, said, “'Every major marketer is doing their best to break through, throwing the kitchen sink at whatever it takes to get noticed.'”

Excerpt from Poets & Quants -- "'This is a core part of what, I think, where the nature of work is going. This has become a ubiquitous skillset that everyone’s kind of after. Mostly we are focused on how this helps our MBAs. This is all about trying to provide as much opportunity for all of our students as we possibly can.'"
 

Excerpt from Bloomberg -- "Bed-in-a-box peddler Casper Sleep Inc. is touting a rapid growth story ahead of its anticipated initial public offering on Feb. 5, but its proposed valuation appears too rich for its business model, says New York University’s Aswath Damodaran."

Excerpt from Financial Times -- "Viral Acharya of New York University says 'it is hard not to entertain the thought . . . that Europe is following the path of Japan', where low rates and banks’ refusal to write off bad debt sapped growth for decades."
 

Excerpt from Adweek -- "According to Alixandra Barasch, assistant professor of marketing, NYU, whether a brand is overcorrecting in their response depends on how the change affects the ad’s message."

Excerpt from Poets & Quants -- "One of the most valuable aspects of our program, as we often hear from current students and alumni, is Stern’s collaborative community. For each incoming class, our Admissions team carefully recruits and selects experienced executives with an average of 12 years of work experience. Students become part of a senior cohort of peers from a diverse range of industries and learn from each other as well as Stern’s top faculty, who are handpicked to teach in the EMBA Program. Students end up building a life-long professional network in the program that extends into our vibrant alumni community. And, with the addition of our DC program, we’ve deepened the engagement of Stern alumni based in Washington who now have access to even more local events and featured speakers.”
 

Excerpt from Good News Network -- "NYU Stern’s Center for Sustainable Business did extensive research into U.S. consumers’ actual purchasing of consumer packaged goods and found that 50% of the growth in 2013–2018 came from sustainability-marketed products."

Excerpt from Forbes -- "CSB Director Tensie Whelan told Fortune, 'Across virtually every category of consumer packaged goods, sustainability is where the growth is, which I think tells you something about where consumers are... if you look at our data there is a massive shift in the last five years.'"

Excerpt from The Washington Post -- “'There's nothing safer than 'We bring people together, we allow people to communicate,' said Alixandra Barasch, an assistant marketing professor at New York University Stern School of Business. 'It definitely can backfire,' Tulin Erdem, a Leonard N. Stern Professor of Business at New York University, told me."

Excerpt from The New York Times -- "Brokers also caution against picking a deliberately steep price in order to slash it later, simply to win attention. 'Discounts can lead to perceptions of reduced quality,' said Priya Raghubir, a professor of consumer psychology at New York University Stern School of Business. 'Multiple discounts can also put a buyer in a position of strength, because they now know a seller needs to sell.'”

Excerpt from Adweek -- "Some streamers have found ways to make the next step for consumers easy. Netflix’s 2018 ad for its film The Cloverfield Paradox, which the service began streaming immediately after the game, was a particularly effective marketing move, said Paul Hardart, a professor of marketing at New York University’s Stern School of Business, because it encouraged people to navigate to the streaming service that same night."

In January, a group of Executive MBA students traveled with Vice Dean and Professor Robert Salomon to Bogotá, Colombia for a Global Study Tour (GST).

Excerpt from Time -- "No wonder many of us suffer from what psychologists call “time famine.” No wonder we’re seeing books about reclaiming our time, like Brigid Schulte’s Overwhelmed and Jenny Odell’s How to Do Nothing, and about loosening the grip of cell phones, like Adam Alter’s Irresistible, Nir Eyal’s Indistractable and Cal Newport’s Digital Minimalism."

Excerpt from Metro MBA -- "In early January 2020, the NYU Stern School of Business officially earned a coveted STEM-designation for its esteemed full-time MBA program, available for students at the start of the upcoming spring semester. The premier business school is the latest to join the ever-growing collection of MBA programs across the U.S. to add an official STEM-designation."

Paul Shapiro will join the Fubon Center for Technology, Business, and Innovation, on Thursday, January 30th to talk about the massive changes underway in the food industry.

Excerpt from Forbes -- "While I like a good laugh, or admire a wonderfully produced ad as much as anyone, as a marketing guy I am more appreciative of a company that can create an ad that accomplishes the three key things that make an entertaining ad a truly effective one."

Excerpt from MoneyControl -- "Engle touched on the subject of geopolitical risks and impact of these risks on financial markets. Geopolitical risks basically mean all the risks which arise due to political tensions between two countries/regions on all kinds of aspects: trade wars, terrorism, military and the like. These risks, which ideally should remain within the conflicted regions, spread across the world financial markets, especially if conflicts involve the United States and oil-producing regions — as is often the case."

Excerpt from Yahoo! Finance -- “'But in the end, even a big epidemic, it won’t really change the world GDP that much. In the worst possible case I can imagine a 2% reduction in world GDP, and even that’s kind of the worst possible scenario. So I don’t think that in this world, with the American market doing so well, I wouldn’t say that there are significant risks for the stock market in the United States.'”

Excerpt from FindMBA -- "NYU Stern School of Business is a stone’s throw from Wall Street, the global financial center in the heart of New York City. So it is unsurprising that the top-25 global business school is so successful in getting its MBA graduates investment banking jobs."