Faculty News
Professor Priya Raghubir explains how positivity bias leads people to believe their homes are immune from market problems
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Excerpt from The New York Times -- "Brokers also caution against picking a deliberately steep price in order to slash it later, simply to win attention. 'Discounts can lead to perceptions of reduced quality,' said Priya Raghubir, a professor of consumer psychology at New York University Stern School of Business. 'Multiple discounts can also put a buyer in a position of strength, because they now know a seller needs to sell.'”
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