Faculty News
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Prof. Sinan Aral’s research on the benefits of adding viral sharing features to products
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Excerpt from Fast Company -- "Aral's viral strategies are up to 10 times more effective than banner ads in converting users and around twice as effective as email advertising. He also writes that "notifications and invites also vastly outperform the ad campaign used in our recruitment phase on Facebook," meaning that, for this particular product, there was little need for a traditional banner ad campaign to generate an existing base of users."
Faculty News
—
Excerpt from Fast Company -- "Aral's viral strategies are up to 10 times more effective than banner ads in converting users and around twice as effective as email advertising. He also writes that "notifications and invites also vastly outperform the ad campaign used in our recruitment phase on Facebook," meaning that, for this particular product, there was little need for a traditional banner ad campaign to generate an existing base of users."