Faculty News
—
Prof. Ari Ginsberg on defensive pricing
—
![Inc. logo Inc. logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_032188.jpg?h=cd55d432&itok=6DHIvESR)
Excerpt from Inc. Magazine -- "Cut costs where the competition can't. When you reduce prices, you decrease profits and shrink margins. ... A business needs deep pockets to win at defensive pricing, says Ari Ginsberg, a New York University management professor."
Faculty News
—
![Inc. logo Inc. logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_032188.jpg?h=cd55d432&itok=6DHIvESR)
Excerpt from Inc. Magazine -- "Cut costs where the competition can't. When you reduce prices, you decrease profits and shrink margins. ... A business needs deep pockets to win at defensive pricing, says Ari Ginsberg, a New York University management professor."