Faculty News
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Prof. Michelle Greenwald says TV ads are best when a brand wants to reinvent itself
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![Reuters logo Reuters logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_030503.jpg?h=cd55d432&itok=nEPtCSQk)
Excerpt from Reuters -- "'Social media is better for deals and promotions,' said ... professor Michelle Greenwald, who earlier in her career was an executive at PepsiCo and Disney. TV is the best bet for a brand that is in a hurry to remake itself, she added."
Faculty News
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![Reuters logo Reuters logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_030503.jpg?h=cd55d432&itok=nEPtCSQk)
Excerpt from Reuters -- "'Social media is better for deals and promotions,' said ... professor Michelle Greenwald, who earlier in her career was an executive at PepsiCo and Disney. TV is the best bet for a brand that is in a hurry to remake itself, she added."