Faculty News

Professor Scott Galloway shares his perspective on how the coronavirus pandemic has boosted already dominant media platforms such as Facebook

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Excerpt from NY Mag -- "One company that came up repeatedly during the show was TikTok. Swisher and Galloway spoke with Vanessa Pappas, TikTok’s general manager, about the Chinese company’s tumultuous week, during which President Trump threatened to ban it, then endorsed Microsoft snapping it up — and the intense scrutiny the company now receiving from all sides."
Faculty News

In an in-depth feature, Professor Edward Altman predicts a surge of “mega” bankruptcies in 2020

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Excerpt from Bloomberg -- "More than 30 American companies with liabilities exceeding $1 billion have already filed for Chapter 11 since the start of January, and that number is likely to top 60 by year-end after businesses piled on debt during the pandemic, according to Edward Altman, creator of the Z-score and professor emeritus at NYU’s Stern School of Business. Companies globally have sold a record $2.1 trillion of bonds this year, with nearly half coming from U.S. issuers, data compiled by Bloomberg show."
School News

Stern's new BS in Business, Technology and Entrepreneurship for undergraduate business students is spotlighted in a new program roundup

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Excerpt from Biz Ed -- "Undergraduates at the New York University’s Stern School of Business now have the option to pursue a new degree program in technology and entrepreneurship. The four-year, STEM-certified bachelor of science in business, technology, and entrepreneurship will enroll its first class of 30 to 50 undergraduates in August 2021. The program, which students will complete as a cohort, consists of a four-part curriculum: an immersive experiential course that integrates entrepreneurship and technology, foundational courses in computer science and data analytics, courses in entrepreneurship that include experiences inside and outside the classroom, and a capstone course in which students will develop their own ventures or work on projects for early-stage startups."
Faculty News

Professor Arun Sundararajan notes that because Microsoft has been focused on the enterprise, the company has been able to operate more successfully than other tech giants in China

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Excerpt from The Wall Street Journal -- "What has aided Microsoft’s relative success in China has been its concentration under Mr. Nadella on selling to business customers rather than trying to tap consumers. 'Because Microsoft has been focused on the enterprise, it’s been a lot easier for them to operate in China,' said Arun Sundararajan, a professor at New York University’s Stern School of Business. 'The conflict of interest between Microsoft products and what the Chinese government is interested in controlling are minimal.'"
Faculty News

Professor Scott Galloway notes that among the Big Tech firms, Apple is the least obvious for antitrust violations because its primary asset is its brand

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Excerpt from Yahoo Finance -- “'Apple is probably the least obvious for antitrust [violations], because the primary asset of Apple, one could argue, is its brand, and then it becomes a question of which company has domain over the brand,' says NYU marketing professor Scott Galloway, author of the 2017 book 'The Four,' about Amazon, Apple, Facebook, and Google.'"
Faculty News

In a video interview, Lord Mervyn King discusses takeaways from his book, ""Radical Uncertainty,"" and what it means for economists and policymakers trying to adjust to the coronavirus crisis and look ahead to the future of the discipline

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Excerpt from CoronaNomics -- "In episode 14 of CoronaNomics, former governor of the Bank of England Lord Mervyn King joins Ben Chu and Lizzy Burden to discuss decision-making and economic planning in a time of radical uncertainty."
Press Releases

NYU Stern Marketing Faculty Available to Comment on “Back to School” Shopping, Retail & Consumer Trends Amidst the Pandemic

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NYU Stern faculty are available to offer perspectives on this year’s back-to-school shopping, retail and consumer trends - including how this landscape is shifting due to Covid-19. The following professors can speak to what we will see this year around promotional and marketing trends, winners and losers in online and offline retail, shifts in consumer sentiment and how brands are leveraging technology in response to the coronavirus.
Faculty News

As part of a Q&A, Professor Aswath Damodaran offers advice for investors to keep in mind while investing during a crisis

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Excerpt from CNBCTV18 -- "Self-awareness during a crisis – Prof Damodaran has been teaching for four decades and his experience across multiple crises is that three things happen to most market participants - you lose perspective, you lose faith in fundamentals, you start reaching out to experts outsourcing your thinking. He said it’s important to get out of 'that morass' as an important first step."
Faculty News

Professors Vasant Dhar, Nicholas Economides and Lawrence White are quoted in a story exploring what the late July Big Tech hearing revealed and what the future might hold for Amazon, Apple, Facebook and Google

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Excerpt from BusinessBecause -- "Professor Nicholas Economides, of NYU Stern, says the Apple CEO's apparent lack of awareness over anti-competitive practices was hard to believe, and likely nothing but a PR stunt. Tough questions were levelled at Sundar Pichai for Google’s ad marketplace, where the company essentially acts as operator of the market, as well as the buyer and the seller, which Professor Vasant Dhar, also of NYU Stern, says risks stifling access and innovation in the digital economy. Professor Lawrence White, of NYU Stern, predicts that the Department of Justice will likely bring a case against Google for unduly favouring its own services in its advertising and search results."
 
School News

Dean Raghu Sundaram, Vice Dean Robert Whitelaw and Academic Director Ashish Bhatia discuss Stern’s new, integrated BS in Business, Technology and Entrepreneurship program for undergraduate business students in a feature story

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Excerpt from Poets & Quants -- "New York University’s Stern School of Business today (July 31) announced the launch of a new STEM (Science, Technology, Engineering, and Math) four-year undergraduate business degree. The Business, Technology, and Entrepreneurship (BTE) program will enroll its first class of 30 to 50 undergrads in August 2021. That number will be closer to 30 in the first year, according to Robert Whitelaw, vice dean of the Undergraduate College at Stern, with the capacity to reach 60 students per cohort moving forward."
Faculty News

In a video interview, Professor Scott Galloway discusses his view on the recent antitrust hearing and earnings results from big tech companies

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Excerpt from Yahoo Finance -- "Scott Galloway, Professor of Marketing at NYU Stern School of Business joins the On the Move panel to discuss the recent tech hearings as well as earnings results from those tech industry giants."
Press Releases

NYU Stern Launches New BS in Business, Technology and Entrepreneurship for Undergraduate Business Students

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New York University Stern School of Business today announced the launch of a new focused undergraduate business degree program in technology and entrepreneurship designed to instill college graduates with an entrepreneurial mindset, and business and technology tools, to play transformative roles in today’s dynamic and tech-driven business world.  
School News

NYU Stern Offers New First Year London Option for BS in Business Students

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In partnership with NYU Global Programs, NYU Stern’s Undergraduate College is offering students a First Year London option in its flagship four-year BS in Business Program for those applying to enter in Fall 2021 (the Class of 2025). Under this option, students will spend their first year at NYU London before returning to Stern’s NYC campus to complete the remainder of their degree program.
Faculty News

Professor Paul Hardart suggests that COVID-19 presents an opportunity for event producers to accelerate the use of technology while providing a way for buyers, sellers and retailers to congregate digitally

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Excerpt from MarketWatch -- "To some degree, the pandemic is accelerating trends related to the use of technology that were already happening before the virus shut down the city in March, said Paul Hardart, a professor at New York University’s Stern School of Business and director of its Entertainment, Media & Technology Program."
Faculty News

In a video interview, Professor Arun Sundararajan discusses the next phase for Big Tech after the leaders of Amazon, Apple, Facebook and Google testified in front of Congress last week

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Excerpt from Bloomberg -- "Arun Sundararajan, NYU Stern School of Business Professor, joins to discuss the next phase for Big Tech after testifying in Congress."
Faculty News

Professor Hans Taparia weighs in on the rise of salad chains

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Excerpt from Business Insider -- "The big change has been around the types of ingredients and the flavors we're using in salads. Falafel, and tofu, and lentils. Plus a combination of interesting flavors, and that's made it possible for a salad to become a complete meal."
School News

Stern’s MBA upcoming admissions events are highlighted in a P&Q roundup of 2020-2021 admissions events at top b-schools

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Excerpt from Poets & Quants -- "In the wake of the pandemic, business schools have learned that prospecting doesn’t necessarily involve ritzy finger foods and crowded halls. Instead, success requires something more fundamental: a great value proposition and authentic relationship-building."
Faculty News

Joint research from Professor Shan Ge examining the drivers of variable annuity sales and the impact of a proposed regulatory change is cited

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Excerpt from ThinkAdvisor -- "Mark Egan, Shan Ge and Johnny Tang have gone and poured grain alcohol on the annuity sales standards conflagration. The fight blazed ferociously in 2016 and 2017, as the supporters and opponents of the U.S. Department of Labor’s original, Obama-era effort battled with policy light sabers."
Faculty News

Professor Karen Brenner weighs in on Under Armour’s accounting practices

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Excerpt from Retail Dive -- "'If the goods are coming back, but you get to make the sale in the quarter and the return is in the next and you book the return and hope people don't recognize it, that's troubling,' Karen Brenner, executive director of law and business at New York University's Stern School of Business, said at the time. 'If a customer says, 'Sure, I'll take the good. I want you to agree that if I don't sell X amount in Y period of time, you'll give me some credit against it,' that may be a legitimate business decision that's correctly booked. So it really depends upon the facts and circumstances surrounding the transactions and that's what the investigation will unearth.'"
Faculty News

Professor Thomai Serdari suggests that magazines need to change in order to adapt to the way people spend their time and money during COVID-19

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Excerpt from Marketplace -- "Thomai Serdari, a strategist in luxury marketing and branding with the Stern School of Business at New York University, said the magazines have to change just like the industry they depend on."
Faculty News

Professor Arun Sundararajan shares insights on the upcoming House Judiciary antitrust subcommittee hearing

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Excerpt from The Hill -- "'The House has ended up being the forum in which you have these four guys sitting together for the first time and having this discussion,' Sundararajan said. 'And so, while Congress may not be the eventual body that makes the case for any particular change, it's certainly a good catalyst.'"
Faculty News

Professor Russell Winer shares his predictions for the future of the retail industry in New York City following the COVID-19 pandemic

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Excerpt from NY1 -- "But what about retail in general in the city? Winer said the pandemic will not be the demise of the retail industry. He predicts once tourism returns high-end retail will pick up again and because Americans still love to shop, other retail sectors will bounce back. 'If you take a look at retail in New York, I think it's in a hiatus, OK? It's like a winter animal, right? It goes to sleep for the winter. I think it's in that state right now, but it will come out again, I strongly believe that' said Winer."
Faculty News

Professor Sabrina Howell’s co-authored research on early-stage venture capital activity in the first two months after COVID-19 reached the U.S. is referenced

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Excerpt from Chemical & Engineering News -- "The monthly number of deals raising venture capital for young and start-up companies dropped 38% for the two months starting March 4, as compared with the four months before the COVID-19 crisis, according to a recent Harvard Business School study from Sabrina Howell of New York University, Josh Lerner of Harvard University, and colleagues."
Faculty News

Takeaways from Professor Viral Acharya's latest book, "Quest for Restoring Financial Stability in India," are featured

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Excerpt from Bloomberg -- "Former central banker Viral Acharya warned against the Reserve Bank of India monetizing the government’s budget deficit, citing risks to inflation and external sector stability. 'Adopting this approach is also deeply flawed,' according to excerpts from Acharya’s soon-to-be-released book: ‘Quest for Restoring Financial Stability in India.’ It 'would mean regressing to errors of the 1970s and 1980s.'”
Faculty News

Professor Thomai Serdari explores the origins of online shopping and the changing online shopping landscape

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Excerpt from BBC -- "Mid-1990s globalization was also a major catalyst that 'made ecommerce a viable and highly profitable selling channel', says Thomaï Serdari, adjunct professor at New York University's Stern School of Business. The connected world enabled production to scale up quickly and significantly, for products at many price tiers. 'Consumers were eager to find either the best or the most acceptable quality product at the prices they could afford. The internet gave them the tool to conduct extensive research before purchasing an item. It also gave them the insights on how to evaluate the price-to-value ratio and finally the means to purchase.'"