Faculty News

Professor Richard Sylla comments on Baltimore Gas and Electric Co.'s 200 years in business

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Excerpt from The Baltimore Sun -- "BGE joins a small club of companies to celebrate a bicentennial. The exact number of members is hard to pin down, but many of the companies that make it this far have a few things in common: They offer goods or services that never go out of style, and they are large enough to carry on after a top executive dies, said Richard Sylla, an economic historian and professor at New York University's Stern School of Business."
Faculty News

Professor Arun Sundararajan discusses his new book, "The Sharing Economy"

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Excerpt from Bloomberg -- "Well, I think we're at the early stages of a pretty massive transition in how we organize economic activity. In the 20th century, we reached sort of the pinnacle of organizing economic activity inside massive hierarchies, large corporations. We're starting to take it out of the corporations and have it flow through these things called platforms, like Uber, Airbnb and Etsy."
 
Faculty News

Professor Jeffrey Simonoff's research on the connection between Broadway show reviews and success is featured

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Excerpt from The Economist -- "In a paper published earlier this year, Mr Simonoff and his colleagues found that while shows that received positive reviews in USA Today and the Daily News tended to survive longer on Broadway, reviews in the New York Times has no statistically-significant effect."
Faculty News

Professor Arun Sundararajan's new book, "The Sharing Economy," is featured

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Excerpt from TED -- "Sundararajan, a professor at New York University’s Stern School of Business, sees enough value in the sharing economy — today’s networked, person-to-person exchanges of goods and services — to be an optimist. What’s more, he says, the potential advantages are not just commercial but can make us a more connected and trusting society."
School News

Stern's joint research initiative with CBS on media analytics is highlighted; Professor Henry Assael is quoted

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Excerpt from Broadcasting & Cable -- "'We are glad to partner with CBS on this exciting research initiative,' Assael said in a statement. 'As cross-platform exposure to television shows has increased, "watching TV" has taken on a whole new meaning that has important implications for the media industry and our society that are worthy of serious research.'"
Faculty News

Professor Roy Smith discusses the pursuit of shareholder value

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Excerpt from Marketplace -- "At New York University’s Stern School of Business, finance professor Roy Smith said he teaches that shareholder value is a core tenet of American economics and law. ... But even Smith said companies should adhere to the ethical norms of the era they’re in. 'You can only go so far in the pursuit of pure profits,' he said."
Faculty News

Professor Arun Sundarararajan is interviewed about his book, "The Sharing Economy"

Bloomberg View logo
Excerpt from Bloomberg View -- "We had a well-defined notion a couple hundred years ago of markets where individuals sold to other individuals. We have a pretty well-defined notion today of a large hierarchy that produces and delivers goods and services. I see the sharing economy platforms as somewhere in between. They’re creating this new hybrid between firms and markets, and there’s still a process of figuring out how much of an organization and how much of a market you should be."
Faculty News

In an op-ed, Professor Michelle Greenwald highlights six effective uses of virtual reality in marketing

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Excerpt from Forbes -- "Virtual reality is one of the latest technologies marketers are trying to wrap their heads around to figure out how to best utilize the tool to achieve brand objectives. While we’re only at the tip of the iceberg in terms of impactful ways to use VR for marketing, several pioneers have found creative ways to do it well and support their unique value propositions."
Press Releases

New York University and CBS Corporation Partner on New NYU Stern/CBS Media Analytics Initiative

Henry Kaufman Management Center
New York University and CBS Corporation announce the NYU Stern/CBS Media Analytics Initiative, a new program designed to advance cross-media research by providing a wider understanding of the nature of the interactions between television and other media platforms and how they influence consumer exposure and behavior.
Faculty News

Professor Joseph Foudy discusses Disney's new resort in Shanghai

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Excerpt from ABC News -- "Joseph Foudy, who teaches several courses on Asia and Asian economies at NYU's Stern School of Business, said the resort will likely experience 'teething problems' in the beginning, such as crowd management and other operational glitches, but he predicts the park will be a resounding success."

 
Faculty News

The Ethical Systems "Ethics By Design" conference at Stern is highlighted; Professor Jonathan Haidt is quoted

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Excerpt from Forbes -- “It’s important to also talk about the positive examples of ethical behavior, not just the bad ones. Focusing on the positive reasons you are in business, and reinforcing the good things people do strengthens ethical choices as ‘the norm’ of the organization.”
Faculty News

Professor Richard Sylla reflects on corporations' treatment of employees in the 1950s-1980s

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Excerpt from Marketplace -- "After World War II, American companies 'pretty much had the world to themselves,' Sylla said. Most of their rivals in Europe and Japan were rebuilding after the war’s destruction, so big companies were raking in cash and didn’t have any issue being generous. 'When we compare that time to today, we find everyone seemed to share in the prosperity, from the corporate executives right down to the assembly line workers,' Sylla said."
Faculty News

Professor Aswath Damodaran shares his views on international investing

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Excerpt from CFA Institute blog -- "Damodaran believes that looking for specific countries to invest in is dangerous, cautioning that 'cheap countries are cheap for a reason.' For example, it would be irresponsible to invest more in Russia than its position in the global economy merits, even though it is probably the cheapest market in the world. On the other hand, Brazil looks like a cheap market right now, but investors should find exposure to Brazil at the right price, rather than avoid it outright."
Faculty News

Professor Adam Brandenburger’s joint research on business strategy is cited

Business World logo
Excerpt from Business World -- "Adam Brandenburger and Barry Nalebluff proposed that bundling complementary products or services enhance customer value and make primary offerings more competitive (HBR, 1995)."
Faculty News

Professor Jeffrey Wurgler's research on index funds is referenced

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Excerpt from Kiplinger -- "Indexes are constructed and then left alone for the most part, right? Not really. Even the S&P 500, which is weighted by market value and is not rebalanced, undergoes 20 to 25 changes in an average year as companies are added to and removed from the index, according to a study by Jeffrey Wurgler, a professor at NYU Stern School of Business."
Faculty News

Professor Arun Sundararajan's new book, "The Sharing Economy," is highlighted

Forbes logo
Excerpt from Forbes -- "Sundararajan’s sympathies lie with these legions of new micro-entrepreneurs, trying to build successful new lines of work in the sharing economy. In his book, 'The Sharing Economy,' the NYU professor expresses concern that everything could turn into 'a disparaging race to the bottom that leaves workers around the world working more hours for less money and with minimal job security and benefits.'"
School News

Executive MBA student Manny Moquete is named to the Poets & Quants "Best and Brightest EMBAs of 2016" list

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Excerpt from Poets & Quants -- “Be creative in finding time to do homework and projects while spending time with family and friends, and still delivering at work. It’s surprising how much time you can find when you establish priorities.”
Faculty News

Professor Jonathan Haidt explains how different political views inform how people interpret the shooting in Orlando

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Excerpt from The New York Times -- "'The left is very worried about homophobia but it’s also very worried about Islamophobia, so there is going to be some real cognitive dissonance on the left as people talking about a Muslim killing many gay people,' said Jonathan Haidt, a social psychologist and professor at New York University’s Stern School of Business."
Research Center Events

Executive Education Short Course: Communication Strategies: Developing Leadership Presence

Executive Education Short Course
In this advanced communication program, you will learn key techniques for creating communication strategies that support your personal brand. You will practice developing and delivering well-crafted and concise messages that have clearly defined intents.
Faculty News

Professor Pankaj Ghemawat shares key factors for effective strategies for companies exporting products globally

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Excerpt from the Financial Times -- "Much of the current literature advises first-time exporters to draw up demand-led strategies that will take their products into the largest or fastest growing markets. Measures of foreign market potential in this respect might include per capita income, population or consumption growth. While these are important factors, they can be overstressed, says Pankaj Ghemawat... Instead, a well-conceived export strategy will take the 'closeness' of a potential market into account, defined broadly to encompass cultural and administrative similarity as much as geographical proximity, he says."
School News

Undergraduate student and entrepreneur Daniel Greenberg is featured

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Excerpt from Forbes -- "Daniel Greenberg, a first-year student at New York University and partner of Flatiron Investors, who’s believed to be the 'youngest venture capitalist on the East Coast' created a business competition — Venture Hunt – to help struggling entrepreneurs get funding to build the next Snapchat."
Faculty News

Professor Baruch Lev discusses the need for updated accounting standards, from his forthcoming book, "The End of Accounting"

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Excerpt from Barron's -- "[Lev's] contention is that generally accepted accounting principles, or GAAP, have lost their relevance over the last 40 years. The industrial economy, he says, with its emphasis on physical assets of property, plant and equipment, and inventory levels has been supplanted by a new economy in which intangible assets like research and development, information technology, unique business franchises, and powerful brands rule the roost."
Faculty News

Professor Thomas Philippon's research on the finance industry is highlighted

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Excerpt from The Economist -- "Financial titans might splutter into their champagne at Mr Philippon’s finding, and point to the reduction in trading spreads or even the rise of firms like Vanguard. But it is the cost to the end-user that is the key. Mr Philippon’s data suggest that money saved in one area has been offset by new charges elsewhere."
Faculty News

Professor Alixandra Barasch's co-authored research on the connection between taking photos and enjoying experiences is featured

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Excerpt from Yahoo Tech -- "Watching moments unfold through a viewfinder may seem like a narrow, distracted point of view, but a new study suggests otherwise. People who take photos of their experiences actually enjoy them more, according to a study published by the American Psychological Association."
Business and Policy Leader Events

NYU Stern & Turku School of Economics Team Up to Host Think Tank on Unleashing Creative Talent in Finland

NYU flags outside of the Henry Kaufman Management Center
More than 100 academics, business practitioners and government representatives convened in Helsinki this June to explore where and how to unleash hidden creative talent in Finland.