Experience Stern | News & Events

Excerpt from KBS -- (5:01) "The second headquarters is the idea realizing that the growth has to come from a new place where there is a pipeline and a flow of talent."

Excerpt from CGTN -- "'Supreme has mastered the art of scarcity or the marketing of scarcity. They have a lot of different goods, but they release them in limited buckets so even the exact same product with different colors can feel scarce within the color that is being offered in that moment,' said Alix Barasch, Assistant Professor of Marketing at NYU Stern."

Excerpt from Knowledge@Wharton on SiriusXM -- (10:31) "I think it was the right thing to do, because they do have a name to maintain in the market, so they wouldn't want to alienate their own consumers by having products that are not welcome in Chinese culture, so that was the right thing to do. I do believe that Dolce and Gabbana as a company can recover slowly with the right steps."

On Monday, December 10, Professor Paul Romer, who was awarded the 2018 Nobel Memorial Prize in Economic Sciences, will receive the Nobel Prize medal and diploma from King Carl XVI Gustaf of Sweden during the official Nobel Week program in Stockholm hosted by the Nobel Foundation, the Nobel Museum and The Royal Swedish Academy of Sciences.

On December 7, 2018, distinguished academics from around the world will convene to share their research in the rapidly evolving field of network economics at the 2018 NET Institute Conference, held in partnership with NYU Stern’s Center for Global Economy and Business.

Excerpt from WIRED -- "'[Tech companies] don’t like government involvement, in any sense, regulating what they do. They have not been as forthcoming with disclosures, and too reticent to give people a heads up on what’s transpiring. They’ve also been very reluctant to work with one another,' Posner says."

Excerpt from Condé Nast Traveler-- "'You're really creating a personal Wi-Fi network and, unless someone's able to get your password, you're the only one on the network. It’s a lot more secure than joining free airport Wi-Fi,' says Manglani."

Excerpt from CGTN -- (1:29) "As far as Greece is concerned, the close relationship with China has been beneficial."

Excerpt from the The Economist-- "Mr Dell’s plan to emphasise software in future contains three bets. The first is to be the best all-in-one provider of bundled IT. That may not be easy. Norman White of the NYU Stern School of Business observes that combining a commoditised hardware business with an innovative software business is particularly hard to do."

Excerpt from Bloomberg-- "'It’s not surprising that Lyft is going public before Uber because in many ways they are in better shape to go public than Uber is,' said Arun Sundararajan, a professor at New York University’s business school and the author of 'The Sharing Economy.' Lyft is led by its founding CEO, the company has an experienced executive team in place, it has a more focused mission and it’s raised more modest sums of private capital, he said."

Excerpt from CityLab -- "A report by Shlomo Angel, a leading expert in global urban expansion at New York University’s Marron Institute of Urban Management, finds the 84 percent figure to be far too high, and contends that the conventional 55 percent figure is more on target."

Excerpt from Vice --"[AI] may be full of commercial opportunity, but not without long-term consequences. We’re the generation living through the great transition in human history—a 70-year transition to a future powered by AI. We must get past our generalized anxiety and fear about that future, and acknowledge that our paranoia or uncurbed exuberance will distract us from making critically important observations—and fixes—in the present."

Excerpt from the The New York Times -- "Presumably, part of Mr. Goidadin’s appeal to Smythson was the growth achieved during his tenure at Burberry. "It is an obvious place for them to look for talent,' said Thomaï Serdari, an adjunct associate professor of marketing at N.Y.U. Stern School of Business and founder of the strategic branding company Brand(x)Lux. 'It’s a very successful story of a company that has been transformed from a singular product company into a fashion company.'"

Excerpt from HR Magazine --"In one study New York University professors Frances Milliken and Elizabeth Morrison interviewed 40 full-time employees working in consulting, financial services, media, pharmaceuticals and advertising, and found the two most frequently-mentioned reasons for remaining silent were fear of being viewed or labelled negatively, and fear of damaging work relationships."

Excerpt from The Wall Street Journal -- "Messrs. Lukianoff and Haidt take on the problems of campus culture through the lens of safety—not that we have too little of it but that we have too much. After a generation of protecting kids from danger, both real and imagined, we have left them with the social equivalent of a peanut allergy, hypersensitive to offense and unable to cope with ordinary disagreement."

Excerpt from Bloomberg Quint -- "'Walmart invested in a company which is burning cash over the last 10 years with no end in sight,' Damodaran said in a presentation at the Nordic Business Forum 2018, which was held on Sept. 26-27. 'With such expenditure, Walmart, a retail giant that was founded over 50 years ago, is trying to look young again.'"

Excerpt from CNBC -- "I actually think for the tech sector, the GDP slowdown is not going to be that important. Most of these companies are making money from digital ads, which are now acquiring from traditional ads, and therefore a general slowdown would not really make a huge difference for them."

Excerpt from Bloomberg-- (0:20) "They certainly need to be examined. This is a very opaque marketplace. When you compare these ad exchanges to financial exchanges, which are incredibly transparent, we really have very little idea as to what goes on behind the scenes."

Excerpt from Forbes -- "The simple key take-away is that Instagramability needs to be a consideration in both product development and marketing program conception. For authenticity, credibility, cost, and effective brand personality communication, making products and services highly Instagram worthy, is a great way to go."

Excerpt from MBA Insight -- “With NYU Stern’s location in downtown New York City, we are in constant dialogue with leaders across industries to keep a pulse on business needs and to ensure we are consistently innovating to meet the market’s evolving needs. An innovation the School recently introduced is a new category of specialized MBA: our two new focused full-time MBA programs, the Andre Koo Technology and Entrepreneurship MBA and the Fashion & Luxury MBA. These one-year programs are designed for students who have a definitive career focus in technology, or fashion and luxury, and are designed to deliver a rigorous, real-world educational experience. The focused MBA programs are now offered in addition to Stern’s traditional two-year MBA program.”

Excerpt from the Luxury Daily-- "'Male beauty lines are still proliferating today because several well-established brands realize that without such products or services, they risk losing their existing customers to competing brands that already offer a beauty line,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."

Excerpt from Entrepreneur-- "According to a study by Manoj Thomas, assistant professor of marketing at Cornell University, and Vicki Morwitz, research professor of marketing at New York University, people are quicker to respond to easy-to-calculate discounts. In the study, people surveyed saw easy-to-calculate discounts as being bigger discounts than difficult-to-calculate discounts -- even if they two were equal."

Excerpt from Forbes-- "Anindya Ghose, professor at New York University and advisor at Lucidity, talked about a recent success case out of several they have had with beta clients: 'Lucidity, Toyota and Saatchi & Saatchi collaborated to attain transparency in a three-week digital ad campaign, which yielded some 10 million Toyota ad impressions in the U.S. Lucidity was able to identify ad fraud or bot fraud to move spending to websites with higher performance. As a result, the campaign resulted in a 21% lift in visits to Toyota's website when compared to similar ad buys it made without Lucidity.'"

On November 30, 2018, NYU Stern's Executive MBA Program and NYU Washington DC hosted the second Stern EMBA Speaker Series event at NYU’s downtown DC location featuring EMBA alumna Baly Ambegaoker (MBA ‘15), Co-Founder, Chairwoman and Co-CEO of CENTERPOINT.

Excerpt from Digital Bulletin -- "I think visualization is now an interface that allows us to understand the world; anything from your smartphone to smart cities."