Experience Stern | News & Events

Excerpt from Marketing Dive -- "'People tend to share things they experience that are out of the ordinary, and so it's no surprise that if you're staying in an Oscar Mayer mobile hot dog, you're going to post that to your friends 24/7,' said Allen Adamson, an adjunct professor of marketing and branding at NYU Stern School of Business. 'On the flip side, a lot of the hospitality brands are struggling to differentiate from each other. You can't do that with better shampoo or a bigger TV set.'"

Excerpt from Marketplace -- "'The problem is that it is a mixture of extreme influence by lobbyists and also the fact that some regulators are afraid of doing anything because when they do something they are criticized whether they win or they lose.'"

Excerpt from Business Insider -- "'These are used on price tags, these are used in advertising, this is used inside retail stores on signage — all of which are ways to try and get you to anchor on a particular price, so it is against that price that you would then evaluate the current offering,' Priya Raghubir, a marketing professor at New York University's Stern School of Business, told Business Insider."

Excerpt from Markets Media -- “'Fifty years ago New York Stock Exchange technology was still traders and brokers running around on the floor with paper slips, making trades and clearing them,' said Richard Sylla, Professor Emeritus at NYU Stern School of Business. 'They actually had to reduce the hours of the exchange just to catch up.'"

Excerpt from The Wall Street Journal -- “'Nostalgia is never a selling point to the kid,' says Allen Adamson, co-founder of Metaforce, a brand-consulting firm. 'Brand new’ is the most important selling point to kids.'”

On December 13, 2019, NYU Stern's Executive MBA Program and NYU Washington DC hosted a fireside chat at NYU’s downtown DC location featuring Dean Raghu Sundaram in conversation with Professor Tensie Whelan, Director of Stern’s Center for Sustainable Business.

Excerpt from Phys.org -- "Assistant Professor Umut Güler of Koç University College of Administrative Sciences and Economics and his colleagues (Kanishka Misra, Rady School of Management, University of California, San Diego and Vishal Singh, Stern School of Business, New York University) proved in their latest paper published in the journal Marketing Science that the welfare effects of company mergers can be different for various consumer groups. This finding has been documented for the first time based on data."
 

Excerpt from Business Insider -- "Relatively new to the application process at NYU Stern's MBA program is what they call ‘Pick Six.’ Since 2017, the school has asked applicants to submit six images, such as pictures or illustrations or graphic design work, along with captions.'This is one of the ways for us to get insight into candidates outside of their academic profile and written work,' said admissions director Lisa Rios. 'They can have fun with it, too, and show us their personal side with Pick Six.'"

Excerpt from Business Insider -- "'The NYU Stern Executive MBA program brings together a rigorous academic curriculum, expert Stern faculty, and a highly experienced cohort of executives from a wide range of industries including financial services, healthcare, technology, nonprofit, and more. Students in our program, most of whom are senior executives with an average of 12 years of experience, not only gain skills that help them further advance their careers to the tops of their organizations, but also develop a lifelong professional network that enables them to connect with Stern students — past and present — who are leaders in their respective fields,' said Neha Singhal, the assistant dean of executive degree programs admissions and marketing at NYU Stern."

Excerpt from Channel Futures -- "Blockchain technology can restore consumer trust in companies’ handling of consumer data and data monetization efforts, said Anindya Ghose, Heinz Riehl chair, professor of business at Stern School of Business, New York University, at this week’s AI Summit in New York City."

Excerpt from The Economist -- "When Thomas Philippon moved from France to America in 1999 to begin a PhD in economics, he found a consumer paradise. Domestic flights were dazzlingly cheap. Household electronics were a relative bargain. In the days of dial-up modems Americans, who were charged a flat rate for local calls, paid far less than Europeans to get online. But over the past two decades, Mr. Philippon writes in “The Great Reversal”, this paradise has been lost."

Excerpt from USA Today -- “'If you see something you get really excited about, that’s the moment not to send it to other people,' says Paul Barrett, deputy director at NYU Stern Center for Business and Human Rights. 'That’s the moment to stay calm and double check. That piece of content will still be there in five minutes or in five hours.'”

Excerpt from CoinDesk -- "The promise of these government-backed digital currencies is that they might reduce the need for paper bills and coins, making it easier for consumers and businesses alike to exchange payments. Those are benefits that Volcker likely would have embraced, says Richard Sylla, a New York University economics professor emeritus who specializes in financial history."

Excerpt from The Wall Street Journal -- “'The trade war has been a drag on the global economy,' said Peter Henry, an economics and finance professor at New York University, who also serves as a member of Protiviti’s advisory board."

Excerpt from Forbes -- “'One thing that these women realize is that they can use the power of their artistry,' says NYU Stern Professor and former Food Network CEO Erica Gruen. 'They don't have to get arrested or lead a political movement. They can just do what they're doing, but do it in a way that gives direct inspiration to people.'”

Excerpt from Marker -- "Retailers also possess the one asset every CPG covets: troves of data to help them make decisions about which products resonate with customers. 'You understand the brands that are doing well, you learn from those brands, and then you launch your own brand in that category,' says Amika Sharma, an adjunct assistant professor at NYU Stern and a marketing professional."

Excerpt from France24 -- "But he cautioned that humans would not necessarily recognise a system failure or make the right call. 'Consider the fact that humans can make bad decisions as well. You can't assume that the human in the loop will make the right decision,' Dhar told AFP."

Excerpt from Yahoo Finance -- "Those communities also saw slower job growth, according to Michael Waugh, an associate professor of economics at New York University's Stern School of Business and the study's author."

Excerpt from The Epoch Times -- "What are the solutions? There are many, no doubt, but here’s one to consider: moral elevation. That’s the 'warm, uplifting feeling that people experience when they see unexpected acts of human goodness, kindness, courage, or compassion,' according to psychologist Jonathan Haidt, now the Thomas Cooley Professor of Ethical Leadership at the NYU Stern School of Business."

Excerpt from CoinDesk -- "However, economist Nicholas Economides, whose previous advisory clients include the Bank of Greece in 1993, disagreed that this policy represents a dramatic shift. To the contrary, Economides said, the Greek government has required digital receipts for tax deductibles for more than five years. If citizens are unable to show bank records or credit card statements for deductible bills, paper receipts no longer suffice. As such, he argued this is merely another modernization push."

Excerpt from Forbes -- "In 2017, she teamed up with coworker Lia Winograd to create a line of bras designed for women with small busts. The bras, which start at $48, have shallower cups, light padding and a specially curved underwire. Pepper has a distribution deal with Urban Outfitters and projects revenue of $6 million in 2020."

Excerpt from CBS News -- "'I wouldn't even call this a failure. I'd call it an assisted suicide,' Scott Galloway, a professor of marketing at New York University's Stern Business School, told Bloomberg. 'It's amazing it's taken this long for this company to go out of business.'"

Excerpt from Eater -- "As Adam Alter, a marketing professor at New York University, told Vice, 'this humanization of brands … means we’ve come to expect small doses of humanity from even large brands that may have once seemed faceless and corporate before the rise of social media.'”

Excerpt from HuffPost -- "Paul Barrett, adjunct professor of law at New York University, added that 'a skillfully made deepfake video could persuade voters that a particular candidate said or did something she didn’t say or do.'"

Excerpt from The Veteran Pro -- "Although only open for those who get accepted into New York University’s Stern School of Business, the Fertitta Veterans program is an effort by a top school to work towards a successful integration of Veterans into their business program. The program is funded through a $15 million endowment from two Stern alumni who are also brothers. For those accepted, you can expect to not only participate in the program, but attend Stern at little to no cost."