Press Releases
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One Additional Minute of Exposure to Display Advertising Can Boost Traffic to a Website by 10% - By Anindya Ghose
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New research from NYU Stern Professor Anindya Ghose and Emory University Professor Vilma Todri introduces a unique digital attribution framework to measure the effectiveness of display advertising on a consumer’s likelihood to search for a brand or product, and ultimately, make a purchase.
Press Releases
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New research from NYU Stern Professor Anindya Ghose and Emory University Professor Vilma Todri introduces a unique digital attribution framework to measure the effectiveness of display advertising on a consumer’s likelihood to search for a brand or product, and ultimately, make a purchase.