Faculty News
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Prof. Russell Winer's research on product pricing is referenced
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Excerpt from Rapid News Network -- “I think this is all consistent with the idea that odd prices act as an information-processing reduction,” he explained, “indicating a product is a deal. Just because the price ends with 99 cents, it doesn’t mean it’s a really good deal.”
Faculty News
—
Excerpt from Rapid News Network -- “I think this is all consistent with the idea that odd prices act as an information-processing reduction,” he explained, “indicating a product is a deal. Just because the price ends with 99 cents, it doesn’t mean it’s a really good deal.”