Faculty News

Professor Anindya Ghose is interviewed about the role of mobile marketing in holiday shopping

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Excerpt from MarketWatch -- "'Mobile devices have become a blessing in disguise for offline retailers,' said Ghose. Initially, they were used by bargain-hunting shoppers who ultimately spent their money on Amazon.com Inc. or some other site with a better price. 'Now the same mobile device is giving them an instrument to get location-based, context-based coupons,' said Ghose. 'It can prevent poaching by sending shoppers an offer that surprises [and] makes them happy.'"
Faculty News

Professor Arun Sundararajan shares insights on how digital platforms can combat fake news and propaganda

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Excerpt from CNBC -- "I certainly think that the role of the government here is going to be to step to the line but not cross it so to speak, to put enough pressure on the large platforms to come up with good effective ways of investing many more resources into their governance. Honestly, I don't think anybody has the right answer to how to prevent something like this from happening. It is clear Facebook has to do more, it is clear that Google has to do more...smart strategy at this point would be to put short term profitability on hold while you make sure that more aggressive government regulatory action doesn't affect you adversely in the long run."
 
School News

Dean Peter Henry is interviewed about Stern's one-year Tech MBA

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Excerpt from the Financial Times -- "New York University’s Stern School of Business next year hopes to enroll 30 students with technology experience into a new Tech MBA. The programme will use a 12-month format, rather than the more common two-year model with a summer internship. Peter Henry, NYU Stern dean, says the one-year format is a better fit with technology employers such as CommonBond, because they rely less on internships to hire MBAs than employers such as banks."
Faculty News

Professor Arun Sundararajan comments on Uber's growth and customer data breach

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Excerpt from The Washington Post -- "'They’ve enjoyed tremendous success, but it’s come at a significant cost,' said Arun Sundararajan, professor at New York University’s Stern School of Business. 'It’s important that they don’t lose sight of the fact that there’s important work to be done to justify their extremely high valuation and the tremendous amount of private venture capital they’ve raised pre IPO.'"
Faculty News

Professor Thomaï Serdari is interviewed for a feature story on the evolution of luxury

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Excerpt from The Washington Post -- "'If someone is allowed to participate in luxury, not even own it, but to look at it, your heart opens up and your spirit is lifted,' Serdari says. When she lectures on luxury, she encourages executives to ask themselves: 'Can your company produce the next item that will be in the Met in 200 years?' Luxury is not merely something that’s expensive or something that bears a famous name. And it is not an indictment of a rigged economic system. It’s one of the things that makes the system worth fixing. Luxury products are those 'things that will speak of our civilization in 200 years,' Serdari says. 'Luxury is an expression of civilization at its best.'"
Faculty News

Professor Scott Galloway shares his predictions for the home technology market

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Excerpt from Fox News -- "The new battleground I believe is going to be the home. It is the only place that you don't have your phone attached to your hand and it's a place where you make a lot of purchase and media decisions, what you are going to watch and what you are going to buy. Who owns the home now? The buttery voice of Alexa."
Faculty News

Professor Michael Spence shares his views on the global economy, the Federal Reserve leadership transition and China's debt

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Excerpt from Bloomberg -- ".. if you are a skeptic about the turbulence and populism and so on we see, you could look at the global economy and markets and say things are going well. We have a synchronized growth acceleration, pretty much globally, markets are at all-time highs, show low volatility, relatively little nervousness, reasonably calm reaction to the withdrawal of monetary stimulus, and so on. So it looks like we are in much better shape than we were ten years ago. So the question is, what disorder? And I think the answer has to do with the rising tide of political and social polarization, especially in the west..."
Faculty News

Professor Jacob Jacoby comments on Black Friday holiday shopping promotions

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Excerpt from the Findlay Courier -- "...shopping in brick-and-mortar stores over Thanksgiving/Black Friday is still a big deal, said Jacob Jacoby, marketing professor at New York University. Stores will be offering deep discounts on some items to draw crowds, who will invariably buy additional goods."
Faculty News

Professor Vasant Dhar discusses machine learning in finance

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Excerpt from Bloomberg -- "'Machine learning in finance is a tough slog,' says Vasant Dhar, a professor at New York University who’s run an AI-powered hedge fund for almost a decade. 'It’s easy to fool yourself about how these things work.'"
School News

Federal Reserve Chair Janet Yellen's talk at NYU Stern with Lord Mervyn King is featured

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Excerpt from The New York Times -- "Janet Yellen, the Federal Reserve chairwoman, made a relaxed appearance at New York University on Tuesday night, answering questions about her life in economics and her time at the Fed one day after she announced plans to leave the central bank next year."
Business and Policy Leader Events

NYU Stern's "In Conversation with Mervyn King" Series Presents Janet Yellen

Janet Yellen
On November 21, NYU Stern’s “In Conversation with Lord Mervyn King” Series welcomed Janet Yellen, chair of the Board of Governors of the Federal Reserve System.
Faculty News

Professor Aswath Damodaran discusses GE's decline

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Excerpt from CNNMoney -- "Others argue GE should have sold GE Capital long before it got so big that it endangered the rest of the company. 'They were too proud. They couldn't let it go. By the time they spun off GE Capital, it was already damaged and nobody would give them a fair price,' Damodaran said."
School News

Ryan Heller (MBA-MFA '11) highlights the value of his dual degree in ​business and film

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Excerpt from BusinessBecause -- "'We make content that connects with sizable audiences, but everything we do comes from creators who have a unique thing to say about the world. The first feature film we were involved with was Spotlight, which is a great example of this,' says Ryan. 'My role can involve sitting down with creatives so having an MFA gives me credibility. I speak a similar language and it shows that I’m passionate about filmmaking.'"
Faculty News

Professor Russell Winer discusses how brick-and-mortar retailers are attracting customers this holiday season

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Excerpt from CNNMoney -- "'You just have to feel like you're getting added value from being in the store,' said Russell Winer, a marketing professor at NYU's Stern School of Business. Otherwise, you may as well hunt for deals on Amazon."
Faculty News

Professor Michael North's joint research on ageism is cited

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Excerpt from The New Yorker -- "A meta-analysis by the academics Michael S. North and Susan T. Fiske reveals that Eastern societies actually have more negative attitudes toward the elderly than Western ones do, and that the global ageism boom stems not from modernization or capitalism but from the increase in old people. North and Fiske also note that 'efforts to intervene against age prejudice have yielded mixed results at best.'"
Business and Policy Leader Events

A Spotlight on Entrepreneurship in Turkey

HUG panel
On November 17, ​NYU faculty, industry practitioners and NYU Stern students convened for the launch event of the Hamdi Ulukaya Initiative (HUG in Turkish), a program aimed at discovering and supporting young entrepreneurs and startups in Turkey. 
Faculty News

Professor Aswath Damodaran shares his approach to valuing stocks

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Excerpt from Bloomberg -- "Value and price are two different things, you can either value a stock or you can price a stock....here is the contrast, the price of a stock is determined by demand and supply, mood and momentum and so when you use price earning ratios, and comparable firms and future earnings, you are pricing a company. To value a company you got to go back to basics. The value of a company is built on three pillars. It's cash flows, it's growth, and it's risk. We can dance around those three as much as we want but those are the three driving forces that drive the value of a company."
Faculty News

Professor Anindya Ghose comments on the growth of e-commerce grocery shopping in India

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Excerpt from Quartz -- "'E-commerce grocery shopping is expected to grow rapidly, particularly among the digitally-centered millennial generation. Consumers are beginning to change where and how they buy groceries, and multi-channel supermarkets have to meet these emerging needs,' said Anindya Ghose, a professor at New York University’s Stern School of Business. 'If an e-commerce retailer is not jumping on board the grocery train, it may not be around to catch that ride a year or two later.'"
Press Releases

NYU Stern Experts Available for Comment on Holiday Shopping Trends, Black Friday, Cyber Monday & More

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Faculty in NYU Stern's Marketing Department are available to offer perspectives on this season's holiday trends. In addition to commentary on Black Friday, Small Business Saturday and Cyber Monday, professors can speak to what we will see this year around digital/mobile trends, luxury retail, artificial intelligence and more.
Faculty News

Professor Scott Galloway is interviewed about his new book, "The Four"

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Excerpt from Fox News -- "I think the war against big tech is going to break out where the biggest wars have broken out and it's in Continental Europe because they register all the downsides, the job destruction, the concerns about privacy, the weaponization of these platforms by foreign entities, but they don't register as much upside as we do in the U.S. We register a lot of upside from big tech."
Press Releases

NYU Stern Study Shows Significant Health Improvement in Diabetes Patients after Downloading Mobile Health Applications

Anindya Ghose
New research from NYU Stern Professor Anindya Ghose and co-authors, Beibei Li of Carnegie Mellon University and Xitong Guo of the Harbin Institute of Technology, explores how emerging mobile health (mHealth) technologies can persuade chronic-disease patients to modify their behaviors, better manage their care, and achieve improved health outcomes, including reductions in hospital visits and medical expenses over time. 
Press Releases

Video Games Sales Dependent on Early Adopters and Timing within Console’s Life Cycle, According to New Research from NYU Stern and RSM Erasmus

J.P. Eggers
New research from NYU Stern Professor J.P. Eggers and co-author, Joost Rietveld of the Rotterdam School of Management, Erasmus University (RSM), finds that the life cycle of a video game console affects the sales of video games for the platform, as the ratio of early to later adopters tips.
Business and Policy Leader Events

Author Lecture Series: What's the Future and Why It's Up to Us

On November 16, The NYU Stern Office of Alumni Relations will host the next installment of the "Author Lecture Series" featuring Tim O’Reilly and Professor Arun Sundararajan. They will discuss researching and findings from O’Reilly’s new book entitled, WTF: What’s the Future and Why It’s Up To Us.
Faculty News

Professor Vasant Dhar discusses the impact of trust on robo advising

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Excerpt from ThinkAdvisor -- “'Technology can surely create trust on its own in transporting us if our collective experience is that it rarely makes mistakes and doesn’t kill us. We’re not there yet,' [Dhar] said. 'But in the world of investing, which is fraught with uncertainty and unpredictability, trust is indeed a lot harder to engender, but not impossible.'”
Faculty News

Professor Arun Sundararajan offers thoughts on the future of the sharing economy in China

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Excerpt from Bloomberg -- "'The sharing economy is really booming in China. It is far and away the biggest sharing economy in the world. Sharing economy activity in China is significantly larger than the sharing economy activity in the United States. This is not just with the traditionally associated industries with the sharing economy like ride hailing, their ride hailing platform, Didi Chuxing, is far far bigger than Uber, but also with other pure sharing activities like bike sharing is really taking off.'"