School News

Discussion highlights from the Fubon Center for Technology, Business and Innovation's "Digital Leaders Series" fireside chat with Professor Arun Sundararajan and Airbnb co-founder Nathan Blecharczyk are spotlighted

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Excerpt from Business Insider -- "In a fireside chat with professor Arun Sundararajan at New York University Stern School of Business on Tuesday night, Blecharczyk said Airbnb has started to change the way it sets goals to factor in its effect on the world."
Faculty News

Professor Nicholas Economides shares his thoughts on how the coronavirus outbreak is impacting production of goods made in China

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Excerpt from E.W. Scripps -- “'There is a major disruption of the supply of these goods because right now everything is at a standstill in China,' Economides said. "How long the disruption will last, we have no idea.'”
 
School News

Stern is featured in a roundup of the top MBA programs for investing careers, with the Michael Price Student Investment Fund and NYU Impact Investment Fund cited as real-world courses for students

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Excerpt from MetroMBA -- "NYU Stern is known for its world-leading Finance department. You’ll have access to professors and courses focused on global financial markets. Students can also participate in two student investment funds, including the Michael Price Student Investment Fund and the NYU Impact Investing Fund. MBA students can major in finance and choose from a pool of over 200 electives, including those directly related to investment banking with top employers including Goldman Sachs, JP Morgan, UBS, and Credit Suisse."
 
Faculty News

Professor Haran Segram explains why some founders are opting to take their companies public through a direct listing rather than an IPO

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Excerpt from Business Insider -- "The company can also save money through not having to pay banks marketing the company to investors as much. When banks help raise money for companies during an IPO, they can charge 2-8% of the total capital raised, Segram said. He estimates that Spotify saved $100 million through its direct listing."
 
Faculty News

Professor Sunder Narayanan weighs in on the future of tech company mascots

Excerpt from CMS Wire -- "Yet clinical associate professor of marketing at New York University, Sunder Narayanan, maintains that tech companies still seek a way to convey character and personality and posits that the Google Doodle is just a modern-day brand mascot — 'a Doodle has been a Charlie Chaplin-honoring video, 'Google' written out in Braille, and a playable game of Pac-Man.'”
 
School News

Center for Business and Human Rights Deputy Director Paul Barrett argues that domestically generated partisan disinformation stemming from the Iowa Caucuses compares to the Russian election interference in 2016

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Excerpt from Yahoo News -- "Paul Barrett, who has overseen the publication of reports on disinformation in the digital age at New York University’s Stern Center for Business and Human Rights, compares what the Republicans are doing now to Russian interference four years ago."
Faculty News

Professor Aswath Damodaran's recent blog post on the valuation of Tesla is mentioned

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Excerpt from CNBC -- "NYU Stern Professor Aswath Damodaran, who is often called Wall Street’s Dean of Valuation, succinctly summed up the Tesla debate. 'It is a company where there is no middle ground, with the optimists believing that there is no limit to its potential and the pessimists convinced that it is a time bomb, destined to implode,' he wrote in a recent blog post."
 
Faculty News

Professor Russell Winer warns that some Amazon customer reviews are susceptible to manipulation and bias

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Excerpt from Los Angeles Times -- “'Amazon reviews are very susceptible to manipulation and bias,' said Russell Winer, a marketing professor at New York University. 'This is particularly true for non-Amazon products sold by third parties.'”
School News

Research from the Center for Business and Human Rights on working conditions in Ethiopia's garment sector is cited

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Excerpt from Yahoo News -- "At the Hawassa Industrial Park, where Zemen worked, staff turnover in 2017-18 'hovered around 100 percent,' according to a May 2019 report from the Stern Center for Business and Human Rights at New York University."
Research Center Events

NYU Stern’s Fubon Digital Leaders Series Hosts Airbnb Co-Founder Nathan Blecharczyk in conversation with Professor Arun Sundararajan

Nathan Blecharczyk and Arun Sundararajan
On Tuesday, February 4th, NYU Stern's Fubon Center for Technology, Business and Innovation hosted a fireside chat entitled, "Platform Responsibility and Global Leadership," with Airbnb co-founder Nathan Blecharczyk in conversation with Professor Arun Sundararajan.
Faculty News

Professor Allen Adamson comments on the approach brands use to get noticed during the Super Bowl

Excerpt from Adweek -- "As Allen Adamson, CEO of Metaforce and adjunct professor at NYU’s Stern School of Business, said, “'Every major marketer is doing their best to break through, throwing the kitchen sink at whatever it takes to get noticed.'”
Faculty News

The STEM designation of Stern's two-year Full-time MBA program and focused Andre Koo Technology and Entrepreneurship MBA program is spotlighted

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Excerpt from Poets & Quants -- "'This is a core part of what, I think, where the nature of work is going. This has become a ubiquitous skillset that everyone’s kind of after. Mostly we are focused on how this helps our MBAs. This is all about trying to provide as much opportunity for all of our students as we possibly can.'"
 
Faculty News

Professor Aswath Damodaran explains why he believes Casper's proposed valuation appears too rich for its business model

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Excerpt from Bloomberg -- "Bed-in-a-box peddler Casper Sleep Inc. is touting a rapid growth story ahead of its anticipated initial public offering on Feb. 5, but its proposed valuation appears too rich for its business model, says New York University’s Aswath Damodaran."
Faculty News

Professor Viral Acharya’s thoughts on Europe's depressed economic growth and inflation rates are referenced

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Excerpt from Financial Times -- "Viral Acharya of New York University says 'it is hard not to entertain the thought . . . that Europe is following the path of Japan', where low rates and banks’ refusal to write off bad debt sapped growth for decades."
 
Faculty News

Professor Alixandra Barasch is quoted in a story examining the decisions made by some brands to edit their Super Bowl ads following the passing of Kobe Bryant

Excerpt from Adweek -- "According to Alixandra Barasch, assistant professor of marketing, NYU, whether a brand is overcorrecting in their response depends on how the change affects the ad’s message."
Faculty News

In a feature story on NYU Stern’s Executive MBA, eight Class of 2021 EMBA students from the New York and DC programs are profiled

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Excerpt from Poets & Quants -- "One of the most valuable aspects of our program, as we often hear from current students and alumni, is Stern’s collaborative community. For each incoming class, our Admissions team carefully recruits and selects experienced executives with an average of 12 years of work experience. Students become part of a senior cohort of peers from a diverse range of industries and learn from each other as well as Stern’s top faculty, who are handpicked to teach in the EMBA Program. Students end up building a life-long professional network in the program that extends into our vibrant alumni community. And, with the addition of our DC program, we’ve deepened the engagement of Stern alumni based in Washington who now have access to even more local events and featured speakers.”
 
School News

Research from the Center for Sustainable Business is referenced

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Excerpt from Good News Network -- "NYU Stern’s Center for Sustainable Business did extensive research into U.S. consumers’ actual purchasing of consumer packaged goods and found that 50% of the growth in 2013–2018 came from sustainability-marketed products."
Faculty News

Professor Tensie Whelan's comments on the impact of sustainability-marketed products on the consumer packaged goods (CPGs) industry are highlighted

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Excerpt from Forbes -- "CSB Director Tensie Whelan told Fortune, 'Across virtually every category of consumer packaged goods, sustainability is where the growth is, which I think tells you something about where consumers are... if you look at our data there is a massive shift in the last five years.'"
Faculty News

Professors Alixandra Barasch and Tulin Erdem offer commentary in a story on Facebook's decision to air its first-ever Super Bowl ad

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Excerpt from The Washington Post -- “'There's nothing safer than 'We bring people together, we allow people to communicate,' said Alixandra Barasch, an assistant marketing professor at New York University Stern School of Business. 'It definitely can backfire,' Tulin Erdem, a Leonard N. Stern Professor of Business at New York University, told me."
Faculty News

Professor Priya Raghubir explains how positivity bias leads people to believe their homes are immune from market problems

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Excerpt from The New York Times -- "Brokers also caution against picking a deliberately steep price in order to slash it later, simply to win attention. 'Discounts can lead to perceptions of reduced quality,' said Priya Raghubir, a professor of consumer psychology at New York University Stern School of Business. 'Multiple discounts can also put a buyer in a position of strength, because they now know a seller needs to sell.'”
Faculty News

Professor Paul Hardart offers insights on how streaming services effectively use Super Bowl advertising to market their services

Excerpt from Adweek -- "Some streamers have found ways to make the next step for consumers easy. Netflix’s 2018 ad for its film The Cloverfield Paradox, which the service began streaming immediately after the game, was a particularly effective marketing move, said Paul Hardart, a professor of marketing at New York University’s Stern School of Business, because it encouraged people to navigate to the streaming service that same night."
School News

Executive MBA Students Explore Bogotá on Global Study Tour

Executive MBA students at the National Federation of Coffee Growers of Colombia
In January, a group of Executive MBA students traveled with Vice Dean and Professor Robert Salomon to Bogotá, Colombia for a Global Study Tour (GST).
Faculty News

Professor Adam Alter's book, "Irresistible," is mentioned in an article exploring how people can reclaim their personal time

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Excerpt from Time -- "No wonder many of us suffer from what psychologists call “time famine.” No wonder we’re seeing books about reclaiming our time, like Brigid Schulte’s Overwhelmed and Jenny Odell’s How to Do Nothing, and about loosening the grip of cell phones, like Adam Alter’s Irresistible, Nir Eyal’s Indistractable and Cal Newport’s Digital Minimalism."
School News

The STEM designation of Stern's two-year Full-time MBA program and focused Andre Koo Technology and Entrepreneurship MBA program are spotlighted

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Excerpt from Metro MBA -- "In early January 2020, the NYU Stern School of Business officially earned a coveted STEM-designation for its esteemed full-time MBA program, available for students at the start of the upcoming spring semester. The premier business school is the latest to join the ever-growing collection of MBA programs across the U.S. to add an official STEM-designation."