Faculty News
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Prof. Jacob Jacoby on consumer choices
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![](/sites/default/files/styles/192w_x_144h/public/assets/images/con_033648.jpg?h=cd55d432&itok=OmvPeTYj)
Excerpt from PJStar.com -- "Yet the more information people were given about different brands of beer or cereal, the worse they did in terms of choosing well, said Jacob Jacoby, a marketing professor at New York University, according to Carlin Flora’s 2004 article in Psychology Today."
Faculty News
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![](/sites/default/files/styles/192w_x_144h/public/assets/images/con_033648.jpg?h=cd55d432&itok=OmvPeTYj)
Excerpt from PJStar.com -- "Yet the more information people were given about different brands of beer or cereal, the worse they did in terms of choosing well, said Jacob Jacoby, a marketing professor at New York University, according to Carlin Flora’s 2004 article in Psychology Today."