Faculty News
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Prof. Priya Raghubir on the prevalence of retail pricing tricks
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![](/sites/default/files/styles/192w_x_144h/public/assets/images/con_043150.jpg?h=cd55d432&itok=eTWazOoY)
Excerpt from the TODAY Show -- "'I think it's very widespread,' she told us. 'You feel smart, you feel happy, and you feel you've got a great deal.'"
Faculty News
—
![](/sites/default/files/styles/192w_x_144h/public/assets/images/con_043150.jpg?h=cd55d432&itok=eTWazOoY)
Excerpt from the TODAY Show -- "'I think it's very widespread,' she told us. 'You feel smart, you feel happy, and you feel you've got a great deal.'"