Faculty News
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Professor Minah Jung is featured for her research on charitable giving
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![The Chronicle of Philanthropy Logo for The Chronicle of Philanthropy](/sites/default/files/styles/192w_x_144h/public/assets/images/c%20of%20p%20logo.jpg?h=5261e01b&itok=2hwn2nbt)
Excerpt from The Chronicle of Philanthropy -- "Fundraisers often suggest gift amounts to help guide donor decision-making. A new study on this practice, known as anchoring, suggests that low anchors may drag down giving more than high ones bring it up. Charities must find a balance when suggesting donation amounts, says Minah Jung, an assistant professor of marketing at New York University and an author of the study."
Faculty News
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![The Chronicle of Philanthropy Logo for The Chronicle of Philanthropy](/sites/default/files/styles/192w_x_144h/public/assets/images/c%20of%20p%20logo.jpg?h=5261e01b&itok=2hwn2nbt)
Excerpt from The Chronicle of Philanthropy -- "Fundraisers often suggest gift amounts to help guide donor decision-making. A new study on this practice, known as anchoring, suggests that low anchors may drag down giving more than high ones bring it up. Charities must find a balance when suggesting donation amounts, says Minah Jung, an assistant professor of marketing at New York University and an author of the study."