School News

Simone Tandon (BS '19) shares takeaways from her Marketing & Insights internship at The New York Times

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Excerpt from The New York Times -- "One of the main projects I worked on was to evaluate how we market Cooking advertisements to our clients. I had to understand how Cooking was being talked about on the consumer side and the business side. This project gave me the flexibility to explore the narrative around a media product, like Cooking, and how it differs depending on the target stakeholder. I was able to talk to several employees on the product, marketing, branding, tech and advertising side of Cooking — it was like a small start-up within The Times."
Faculty News

In an in-depth interview, Professor Richard Sylla shares insights on the history of interest rates

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Excerpt from Bloomberg -- "I think one of the main reasons for studying market history is that things that happened in the past tend to repeat themselves, things like financial crises, we had one recently, it was kind of unexpected because we haven't had one for a long time. But just studying the way the markets behaved in the past, there are ups and downs, you can learn a bit about market cycles. An investor needs to know where we are, sort of, in a market cycle because that's valuable information."
 
Faculty News

In a contributed article, Professor Michelle Greenwald writes about business lessons learned from her recent trips to Estonia and Finland

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Excerpt from Forbes -- "Like Estonia, Finland is obsessed with collecting data that can be used to simplify and better citizens’ lives. Both countries have guiding objectives that direct development of government and local company products and services."
Faculty News

Professor Thomaï Serdari adds context to the criticism of Goop, Gwyneth Paltrow's lifestyle brand

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Excerpt from Handelsblatt -- "Instead of dismissing a product as witchcraft, the good critic will offer counter examples but will also entertain the possibility that this product offers something that pure science ( in Goop’s case) has failed to offer. What would that be? A failsafe system to cure disease, to find happiness, and to fully connect mind, body, and soul. And let’s not forget that about 100 years ago, in the 1920s, doctors used to prescribe fresh air, sunshine, and the 'waters' when they could not offer a more scientific remedy to some people’s ailments."
 
Faculty News

Professor Beth Bechky's joint research on women expressing emotions at work is spotlighted

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Excerpt from the Toronto Star -- "'Because the underlying emotions associated with crying are often ambiguous,' the authors tell us, 'the underlying meaning of crying, in terms of what it says about the situation and the crier is also often ambiguous. As a result, we argue that determining the meaning of female crying at work may rely on assessment information other than the crier’s underlying emotions.'"
Faculty News

Professor Lawrence White explains why both state and federal entities have called for the regulation of fintech companies

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Excerpt from InsideSources -- “Partly this is pure power and jurisdiction, but also I think the states genuinely believe that ‘We the states do a better job of regulating financial entities that have a lot of consumer facing aspects, we do a better job of protecting our consumers.’ The feds have a tradition of neglecting consumers and being more partial to the businesses and banks that they regulate. So the states are saying, ‘We can do a better job.'”
Faculty News

Professor Tensie Whelan explains why companies like WeWork hope their sustainability practices will serve as a model for others to adopt

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Excerpt from CNNMoney -- "'The broader gestalt is one that both plays well with the millennials these companies want to attract and is meaningful in terms of supporting better sustainability practices at the office that hopefully employees will carry through at home,' [Whelan] said."
Faculty News

Professor Thomaï Serdari comments on how Van Cleef & Arpels took inspiration from fairy tales in designing its latest jewelry collection

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Excerpt from Luxury Daily -- "’The Grimm brothers' stories are classic fairy tales that have remained beloved and timeless, at least in the Western world,’ said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and co-editor of ‘Luxury: History Culture Consumption,’ New York.”
Faculty News

In a live interview, Professor Arun Sundararajan criticizes the New York City Council’s recent vote to cap ridesharing licenses, and points to the potential impact on the sharing economy

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Excerpt from Bloomberg -- "I've been frustrated by the storyline that Uber and Lyft are solely responsible for the increase in congestion that we've seen in New York...I don't see the approach of targeting just one contributor as being sensible so I think the one public transit service that New Yorkers really look to and that has steadily been increasing in quality over the last few years is now going to be capped and I think it's really going to hit the people in Brooklyn and Queens..."
Faculty News

Professor Paul Hardart provides context around MoviePass's original business model as it relates to the company’s recent subscription plan changes

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Excerpt from NBC -- "'The rationale was "we can build up a consumer base quickly," said Paul Hardart, a clinical professor of marketing at NYU. 'Get a large subscriber base and then figure out. The outcome you want is it’s an avid part of a consumer’s life and it’s a subscription they’re willing to pay for.'"
Faculty News

Professor Samuel Craig is quoted in a feature story on Conde Nast's sale of three of its titles

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Excerpt from Crain's New York Business -- "'It's a bit of a fire sale,' said professor Samuel Craig of the NYU Stern School of Business."
Faculty News

Professor Scott Galloway's point of view on Tesla CEO Elon Musk's recent tweets is featured

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Excerpt from Business Insider -- "'My mind is blow [sic] over Elon tweet today. I think the Thomas Edison of our age has come off rails. "Funding Secured" means he has the money lined up or he's guilty of market manipulation. His animus toward short-sellers have gotten the better of him,' [Galloway] said."
School News

Robert Salomon, Deputy Vice Dean of Executive Programs, Paula Steisel Goldfarb, Associate Dean of MBA Admissions, Financial Aid and Academic Affairs, and incoming student Fabrice Coles are interviewed about the inaugural class in the new EMBA D.C.program

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Excerpt from Poets & Quants -- "'We’ve always been really proud of having strong numbers of women given the format and culture of our program,' explains Paula Steisel Goldfarb, associate dean of MBA admissions, financial aid and academic affairs. Steisel also shares that 34% of the cohort are under-represented minorities. ... 'I think that what we’re observing in D.C. is a new reality that people want different roles. They want leadership roles in strategy in all kinds of organizations, tech firms, entrepreneurial firms, NGOs, etc.' [says Prof. Salomon].... 'With a wife and three children, the ability to balance work, career and school is very important to me,' says Fabrice Coles."
Faculty News

Professor Theresa Kuchler's and Johannes Stroebel's joint research on tsocial “connectedness” of Americans, as measured through friendship links on Facebook, is featured

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Excerpt from The Economist -- "Using aggregated and anonymised data, the authors find that Americans with tightly clustered social networks comprised mainly of friends located within a short distance of their home tend to have lower incomes, lower levels of education and lower life expectancies. Those with more geographically dispersed social networks tend to be richer, more educated and healthier."
School News

NYU Stern Announces Inaugural Class for its New Executive MBA Washington, D.C. Program

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NYU Stern posted its inaugural class profile for its new NYU Stern Executive MBA (EMBA) Washington, D.C., program.
Faculty News

Professor Nicholas Economides predicts that Facebook will be subject to regulation in connection with its users' data and privacy

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Excerpt from TheStreet.com -- "'The default setting for Facebook data sharing should be to opt out, not in,' [Economides] said. "Regulation could impose this and Facebook would then have to induce users to opt in to this program to have data shared.'"
Faculty News

Professor Thomas Pugel discusses the effect Trump’s trade war may have on brands’ marketing strategies and budgets

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Excerpt from AdExchanger -- “'We still don’t know how all of this is going to play out,' said Thomas Pugel, a professor of economics and global business at NYU’s Stern School of Business. 'One of the main challenges here is uncertainty, a shift toward caution and some amount of risk aversion.'"
Faculty News

Professors Robert Salomon and Jay Rubin are highlighted as favorite faculty by Poets & Quants 2018 Best & Brightest Business Majors Michelle Enkerlin (BS '18) and Shobhit Jain (BS '18)

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Excerpt from Poets & Quants -- "[Professor Robert Salomon] created a curiosity and 'empathy' that resonated throughout the semester, says Michelle Enkerlin. ... 'Professor Rubin embodies the rich wisdom and nurturing spirit that is intrinsic of Stern professors, and he is someone who made me feel prepared and confident to embark on my journey through business school.' - Shobhit Jain."
School News

TRIUM Global Executive MBA alumni Miguel de Almeida, Florence Klein and Mohammad Iqbal share how the annual Module 7 events foster lifelong learning and strengthen their network

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Excerpt from BusinessBecause -- "The inaugural Module 7 was set up and organized by class of 2011 graduate, Miguel de Almeida, in Cascais, Portugal. 'The thinking behind it was that TRIUM is an intense program, […] and there’s a real camaraderie, and that’s something you want to carry on!' he says. ... Since its creation, Miguel says he’s been enriched by Module 7, grown his knowledge, and built stronger ties with the TRIUM alumni network."
Faculty News

Professor Richard Levich is quoted in a feature story on the costs associated with converting currency

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Excerpt from The Wall Street Journal -- "'Most Americans have limited familiarity with how foreign-exchange markets work,' says Richard Levich, professor of finance and international business at New York University’s Stern School of Business."
Faculty News

Professor Arun Sundararajan is featured in an opinion column on trust in the sharing economy, explaining how these digital platforms have become an integral part of the geopolitical landscape

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Excerpt from The New York Times -- “'These platforms are an integral part of the geopolitical landscape, because in some ways and for a different set of reasons their power is approaching the power historically held by nation states,' Arun Sundararajan, a professor at New York University’s Stern School of Business and author of 'The Sharing Economy,' said."
Research Center Events

Executive Education Short Course: Sustainability Training for Business Leaders

This course is designed to assist executives in developing the knowledge, skills and perspective they need to understand and address these environmental and social challenges for their company. 
Faculty News

Professor Michael Posner is quoted about election meddling on Facebook; recent research by the Center for Business and Human Rights about Russian influence on U.S. elections is referenced

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Excerpt from The New York Times -- "'This is not a one-time event limited to the 2016 election,' said Michael Posner, the director of the Center for Business and Human Rights at New York University’s Stern School of Business, which recently published a report about Russian influence campaigns. 'It’s a daily drumbeat. These are entities trying to disrupt our democratic process by pushing various forms of disinformation into the system.'"
Faculty News

As a guest co-host, Professor Kim Schoenholtz discusses monetary policy on “Bloomberg Surveillance”

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Excerpt from Bloomberg -- "...Central Banks have been given the mandate to maintain price stability and The Bank of Japan is doing its best to try and achieve the stated numerical goal of two percent inflation. They haven't gotten there yet, they can't declare that they have accomplished the mission and for that reason they're maintaining the very aggressive, ultra accommodative posture that they implemented years ago."