Faculty News
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Prof. Adam Brandenburger's book, Co-opetition, is referenced
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Excerpt from The Guardian -- "Pick up a copy of Co-opetition, a book written in the mid-90s by Adam Brandenburger and Barry Nalebuff, for more on the theory behind getting competitors to collaborate."
Faculty News
—
Excerpt from The Guardian -- "Pick up a copy of Co-opetition, a book written in the mid-90s by Adam Brandenburger and Barry Nalebuff, for more on the theory behind getting competitors to collaborate."