Faculty News
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Prof. Sinan Aral's research on designing products to maximize online social contagion is highlighted
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Excerpt from The Boston Globe -- "Aral recently published in the journal "Management Science" the results of an experiment that examined the viral spread of a product through a network of 1.4 million Facebook users, finding that viral features that alert friends that their friends are using a product more than doubled the increase in the adoption of the product by others in the network."
Faculty News
Prof. Sinan Aral's research on designing products to maximize online social contagion is highlighted
—
Excerpt from The Boston Globe -- "Aral recently published in the journal "Management Science" the results of an experiment that examined the viral spread of a product through a network of 1.4 million Facebook users, finding that viral features that alert friends that their friends are using a product more than doubled the increase in the adoption of the product by others in the network."