Faculty News
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Prof. Scott Galloway's research on the mobile competence of 100 prestige brands is featured
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Excerpt from PRWeb -- “Mobile competence may be a crystal ball for a brand’s global prospects. Ground zero for growth in prestige exists among consumers who are increasingly turning to a small screen to learn about, and ultimate consummate purchases of prestige brands.” Additional coverage appeared in Mashable.com.
Faculty News
—
Excerpt from PRWeb -- “Mobile competence may be a crystal ball for a brand’s global prospects. Ground zero for growth in prestige exists among consumers who are increasingly turning to a small screen to learn about, and ultimate consummate purchases of prestige brands.” Additional coverage appeared in Mashable.com.