Faculty News
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Prof. David Yermack's research on Michelle Obama's wardrobe is cited
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Excerpt from The Wall Street Journal -- "Professor David Yermack of NYU’s Stern School found in a 2010 study that the first lady’s wardrobe choices could not only boost stock prices of associated companies, but, on average, a public appearance in a brand’s clothing was worth about $14 million."
Faculty News
—
Excerpt from The Wall Street Journal -- "Professor David Yermack of NYU’s Stern School found in a 2010 study that the first lady’s wardrobe choices could not only boost stock prices of associated companies, but, on average, a public appearance in a brand’s clothing was worth about $14 million."