Faculty News
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Prof. Scott Galloway explains Citi Bike's difficulty finding financial sponsors
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Excerpt from Fast Co.Design -- “When your first sponsor is Citi and it’s called Citi Bike, there’s not a lot of value for other advertisers. They should have known upfront they were selling one sponsorship, and should have planned accordingly.”
Faculty News
—
Excerpt from Fast Co.Design -- “When your first sponsor is Citi and it’s called Citi Bike, there’s not a lot of value for other advertisers. They should have known upfront they were selling one sponsorship, and should have planned accordingly.”