Faculty News
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Prof. Russell Winer on how the retail store experience influences customer loyalty
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Excerpt from The Hub Magazine -- "Companies that do a great job with the retail experience enjoy greater loyalty than those that don’t. The great thing about Apple stores — and other retailers like Abercrombie and Fitch and Disney — is that they replicate the consumer experience with the products (or in Disney’s case, at the parks) in the store."
Faculty News
—

Excerpt from The Hub Magazine -- "Companies that do a great job with the retail experience enjoy greater loyalty than those that don’t. The great thing about Apple stores — and other retailers like Abercrombie and Fitch and Disney — is that they replicate the consumer experience with the products (or in Disney’s case, at the parks) in the store."