Experience Stern | News & Events

Excerpt from USA Today -- "'There's social value in being sensitive,' said New York University marketing professor Henry Assael. 'I view it as a trade-off, as publicity for a minor league team that's not very well known latching on to a particular health issue versus possibly alienating some of their fans, because peanuts are a food traditionally associated with baseball.'"

Excerpt from Mundo Empresarial -- (translated from Spanish using Google Translate) "The main thesis defended by Ghemawat is that we are in a world in which globalization is still an important underlying trend, although the differences between the different countries and markets are maintained to a large extent, and this circumstance may persist for decades. It is what he calls the 'semi-globalization'."

Excerpt from Poets & Quants -- "'We assessed the competencies that give graduates of our MBA programs a measurable advantage in the marketplace and set out to develop an online program that delivers those high-demand skills with our MS in Quantitative Management,' Corfman adds. 'Our newest offering is ideal for non-business majors who seek knowledge, credentials and the flexibility of an online degree at this crucial stage in their career development.'"

Excerpt from Clear Admit -- "Of its 25 specializations, seven in particular—Banking, Corporate Finance, Finance, Financial Instruments and Markets, Financial Systems and Analytics, Quantitative Finance, and FinTech—fall into this category, and Stern students can take up to three. Stern also offers a number of individual courses focused on the investment banking field, including 'Law and Business of Investment Banking,' 'Investment Banking,' 'Private Equity in Entertainment and Media' and 'Entertainment Finance.'"

Excerpt from Il Sole 24 Ore -- (translated from Italian using Google Translate) "Luca Petruzzellis (professor at the University of Bari and visiting the NYU Stern Business School), invites us to always start from the concept of reward, because the customer's decision-making process depends on the benefits gained from the buying experience. In other words: what does the consumer gain from shopping?"

Excerpt from Ad Age India -- "Be mobile friendly: there is a lot on the mind of the always-connected, always-on consumer. While balancing everything else that is going on, they expect companies to understand last-minute needs and cater to them seamlessly. This consumer, in return, will pay with loyalty. Amazon is a prime example. For the companies that want to win, get mobile right, be friction-free and use history to better understand the needs of this digital-savvy consumer."

Excerpt from Bloomberg-- "Aswath Damodaran, the guru of stock market valuation at New York University’s Stern School of Business, came to a similar conclusion via a different route, also finding that in aggregate it was hard to stand up the notion that stock buybacks are malign. His lengthy blog post on this is worth reading in full."

Excerpt from Harvard Business Review-- "According to social psychologist Dolly Chugh, author of The Person You Mean to Be: How Good People Fight Bias, when we aren’t sure whether an identity that feels important to us has been granted, our need for affirmation becomes urgent and intense."

Excerpt from De Standaard -- "Forty top economists support the decision of the European Commission to ban the merger between Siemens and Alstom. They warn of the misconception that mergers are needed to create European champions."

Excerpt from Headlines of Today -- "Geeta Menon is the 11th Dean of the Undergraduate College at New York University Stern School Business. Menon was listed as one of the most influential Global Indian women by The Economic Times. She served as a visiting professor at the Indian School of Business in 2009 and 2011. In 2010, she was the President of the Association for Consumer Research (ACR)."

NYU Stern School of Business faculty are available to offer expert analysis on the proliferation of Artificial Intelligence (AI) and how it will impact our economy and society.  

Excerpt from Bloomberg Quint -- "Size is not a proxy for credit worthiness. I think there is an issue in India where it is too easy to get a AAA and AA rating. The financial community, investors, maybe even banks, are being misled by those high ratings. The system has to understand why we have so many AAA and AA bonds and relatively high number of bad loans."

Excerpt from Observer -- "'Most people don’t have five hours,' Alter told Observer. 'That very limited time should be spent on other things, more ‘profitable’ things. The opportunity cost is high. If you have a job, a family, loved ones—you will be doing less of those things if you spend a huge amount of time playing Candy Crush. Candy Crush is a very isolating experience.'"

Excerpt from The New York Times -- "It was the 'worst business decision of 2018,' said Scott Galloway, a founder of the business research firm Gartner L2 and a professor of marketing at New York University Stern School of Business. 'It feels like the tide has turned substantially,' Mr. Galloway said. 'They’ve sort of poked the bear.'"

Excerpt from CoinDesk -- "Unlike ICOs, which provided value as an arbitrage against regulation, which typically failed to provide legally required disclosures to purchasers, and which generally offered a future right to a product or service rights to their purchasers, tokenized securities will comply with the law, and at least initially, fall into one of a few categories or types. A clear understanding of those types and the rights provided to their buyers is critical to understand why tokenizing securities will improve their utility, features, and marketability."

Excerpt from USA Today -- "'His reputation hasn’t been stellar before for these other reasons, not to say these claims are true,' says Ari Ginsberg, a professor of entrepreneurship and management at the New York University's Stern School of Business."

Excerpt from Forbes -- "A city’s form matters because as urban planner and researcher Alain Bertaud points out, rail '…is incompatible with low densities and urban spatial structures that are dominantly polycentric.'"

Excerpt from Recode -- "I think Facebook is a force for bad in the world. I think there's only one good thing Facebook has done and that's allow people who have existing offline relationships to rekindle those relationships if they've lost touch with people. But I think, in every other context, Facebook has done much more bad than good. It is a time suck, it fuels political division, it's designed to sell things to people that they don't need, it violates our privacy and then weaponizes the information that it gathers to keep us glued to the screen. It fuels a very unhealthy reliance on other people for social approval. It's a portal to bullying and ostracism.. the list goes on."

Excerpt from Adweek -- "'Those are not brands that are interested in managing a prestigious image,' said Tom Meyvis, professor of marketing at the Stern School of Business at New York University. 'Those brands also do not want to be associated with an immoral media company if people do indeed see it as such.'"

Excerpt from Investors Chronicle -- "In a paper they produced in June 2018 they say that the EU’s competition regulators 'are more independent than their American counterparts and they enforce pro-competition policies more strongly than any individual country ever did.'"

Excerpt from i24 TV --"Greece would have been a huge disaster... if it left the European Union. And Italy is going to be also very problematic for Italy if it leaves. I'm afraid that the same is true even for a strong nation, like Britain. But the most fundamental problem is that people voted to leave the European Union without having a specific plan in front of them of what this would mean. And, therefore, everybody had in his mind or her mind, his own version or her own version of Brexit, rather than what is feasible."

Excerpt from Bloomberg -- "'It’s part of them subscribing to a vision that in a few years there will be one or two apps through which we access all of our transportation modes,' said Arun Sundararajan, a professor at New York University’s business school. That could mean, for example, using one app to coordinate taking a bike to the train and then a car to the office, instead of just taking a car."

Excerpt from Marketplace -- "There's a demographic of people who tend to — even if they don't own this — they know about it. It's a good conversation piece. It's well understood that shops that accept bitcoin are really trying to segment the market and get a more affluent tech savvy crowd just to come in and shop but they really don't want to spend bitcoin, they just want those people to enter the premises.”

Excerpt from TechRepublic -- "'The power of a master's or another degree in business analytics is you're setting pathways for yourself to be a leader in that field,' Sosulski said. 'That's very powerful for someone returning to school looking to make a clear change.'"

Excerpt from How to Make Everything -- (17:15) "When people capture an experience for themselves—when they're taking photos, for example, for their own personal memories—this can actually be very rewarding. So, contrary to a lot of people's lay beliefs that photos are destroying society or ruining our experiences, we've actually found that taking photos draws you into an experience... and this shift in attention can actually increase enjoyment in certain types of experiences. But, that being said, there's obviously a trade off, because while you might be focused more on the visual details of your experience... that comes with a cost, because you have limited attentional resources... you can't focus on everything at once."